MIRIAM RODRIGUEZ ROVIRA
Madrid
Summary
I'm a dedicated and detail-oriented market researcher with more than 20 years of experience. I'm skilled ast market research programs from conception to delivery and I’m passionate about transforming data into meaningful and actionable insights to support business objectives.
I’m confident that with my background in survey design, secondary research including competitive analysis, data analysis, reporting and visualization, I could contribute to your business.
Overview
18
18
years of professional experience
Work History
Director Research Operations
J.D. Power
04.2016 - 09.2023
- Led J.D. Power automotive benchmarking research for Mexico and Canadian markets and custom proprietary and tracking research.
- Ensured studies were aligned to company's methodologies and best practices, and were scientifically reliable.
- Worked with business units to determine drivers of customer satisfaction and product quality and some other key insights for clients.
- Led a team of market researchers responsible for design, sample sourcing, data collection and processing, and consumer insights.
- Vendor management and project management.
Market Intelligence and Planning Manager
General Motors, GM
08.2013 - 03.2016
- Led all market research programs for GM Mexico: Customer Experience, Brand funnel, Advertising Tracking, Segmentation, Product Quality, and Product Clinics, among others.
- Conducted Competitive Intelligence: collected and analyzed competitive environment in Mexican automotive industry for business strategy.
- Electric Vehicles Planning Manager: in charge of launching first EV demo program in Mexico to collect learnings and opportunities. Led the launch of Chevrolet Volt and Spark EV in Mexico.
Strategic Planning and Market Research Manager
General Motors, GM
03.2010 - 07.2013
- Managed Business plans of GM Mexico (short / mid and long term).
- Led Business Environment Team by identifying and prioritizing threats and opportunities.
- Delivered customer, market & competitive intelligence and organizational structure information, analyzing and interpreting findings, to identify implications to the business.
- Led Outstanding Customer Experience as business priority.
- Led and supported special projects for GM Mexico executive committee.
- Increased client satisfaction by conducting comprehensive market research and delivering insightful reports.
Telematics Program Manager
General Motors, GM
05.2005 - 01.2007
- Managed manufacturing implementation, operations and commercialization of first communications and in-vehicle security and emergency services.
- Led the different areas and staff, and their integration with vendor organization.
- Led program execution team, responsible for launching new/improved services and features.
IT Planning and PMO Manager
General Motors, GM
05.2005 - 01.2007
- Developed and maintained IT Business Plan aligned with business objectives and worldwide strategy.
- IT Strategic planning, business process reengineering and standardized work.
- In charge of Project Management Office and Quality Assurance process for IT Projects.
- Responsible to guarantee alignment between GM North America IT Strategy and GM Mexico needs.
Education
Associate's Degree - Strtegic Planning
Instituto Tecnológico Autónomo De Mexico
Mexico07.2012
MBA - Business Administration And Management
Instituto Tecnológico Autónomo De Mexico
Mexico07.2004
Bachelor of Science - Computer Engineering
Tecnologico De Monterrey
Mexico06.1997
Skills
- Market Research
- Quantitative and Qualitative Research
- Survey Design
- Data and information analysis
- Consumer Insights and Data Visualization
- Automotive Industry
- Strategic Planning
- Verbal and written communication
- Operations Management
- Project Management
- Team and Staff Management
Timeline
Director Research Operations
J.D. Power
04.2016 - 09.2023
Market Intelligence and Planning Manager
General Motors, GM
08.2013 - 03.2016
Strategic Planning and Market Research Manager
General Motors, GM
03.2010 - 07.2013
Telematics Program Manager
General Motors, GM
05.2005 - 01.2007
IT Planning and PMO Manager
General Motors, GM
05.2005 - 01.2007
Associate's Degree - Strtegic Planning
Instituto Tecnológico Autónomo De Mexico
MBA - Business Administration And Management
Instituto Tecnológico Autónomo De Mexico
Bachelor of Science - Computer Engineering
Tecnologico De Monterrey
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