Martin Vogelbaum
Benalmádena
Summary
I am a dynamic and results-driven Sales Executive with 18 years of extensive commercial experience in multinational SaaS, IaaS, and PaaS enterprise sales. Consistently exceed year-on-year growth targets, with expertise spanning the entire sales cycle, including pre-sales presentations and demos. Excel in strategic account management, new business development, and technology evangelism, and have been featured as a public speaker on major TV networks. Knowledge in cutting-edge cloud technologies, AI, and digital transformation, combined with cross-functional skills in collaboration, allows to effectively align corporate and client values. I am seeking a challenging role in a growth-oriented Scale-Up within the German, Spanish or English market where I can leverage my entrepreneurial spirit and vast technology expertise to drive significant business expansion and innovation.
Overview
14
14
years of professional experience
Work History
Head of Sales and Innovation and Learning
MyGreens 2021 S.L - MyGreens AEC S.L.
08.2022 - Current
- Strategically expanded our network, forging key partnerships across the B2B spectrum including whole-food outlets, the hospitality industry, and high-end culinary establishments. Simultaneously, I've cultivated dynamic direct-to-consumer initiatives, successfully launching and growing our subscription offerings.
- Driven exponential sales growth, from a modest €15k in 2021 to an impressive €144k in 2023 - a 860% increase in just 3 years. This growth was achieved by securing pivotal contracts with major wholesalers and garnering endorsements from eight prestigious Michelin-starred establishments.
- Championed the importance of SaaS-based applications for vertical farming and hydroponic solutions at prominent venues and media outlets. My engagements include keynote speeches at Fycma (Málaga Trade Fair and Congress Center), appearances on national television (La1), and features on regional broadcasts (TV Málaga, TV Fuengirola).
- Additionally, I've been invited to speak at universities, further evangelizing the transformative potential of these technologies in sustainable agriculture.
Director of Production Microgreens and Hydroponic Seedlings
MyGreens 2021 S.L.
06.2021 - 04.2024
- Fine-tuning our vertical farming techniques.
- Maximizing the efficiency of our space and resources to produce high-quality microgreens (Produce).
- Implementing sustainable practices is a key priority; I ensure our operation minimizes waste and utilizes eco-friendly methods to protect the environment.
- Produce over 6Tn of Produce(Microgreens) in 4 Years
CIO - CTO
MyGreens 2021 S.L
05.2021 - 08.2022
- Managed both strategic planning and daily operations, leveraging advanced, sustainable farming techniques to maximize crop yield in space-constrained environments, ensuring operational efficiency and profitability.
- Established key partnerships across supply chain, ensuring market access for our produce, while fostering continuous research and development to stay at forefront of agricultural innovation.
- Managed financial operations, including budgeting, investor relations, and financial forecasting. Successfully closed Series A investment round, securing €225,000 in 2022.
- Oversaw the design, implementation, and optimization of IT infrastructure to support growing business needs, including automating farming processes and integrating smart agriculture technologies.
Director, Oracle Infrastructure
Oracle
11.2017 - 05.2021
- Successfully built and launched an Embedded Partner Network for selling Oracle Cloud Services, focusing on SaaS integration and expanding Oracle's market presence.
- Led the integration of Oracle's SaaS solutions, including Embedded Linux and VM/Vbox programs, across EMEA and CIS regions, increasing market penetration from 2 to over 60 partners.
- Grew recurring SaaS revenue from €150k annually to over €600k in three years by driving customer adoption and partner engagement.
- Developed and maintained a robust SaaS sales pipeline with a 4 to 6x multiple, consistently surpassing sales targets and contributing to sustained business growth.
Sr. Account Executive Enterprise DACH & Spain
LinkedIn
05.2016 - 10.2017
- Successfully acquired key international accounts resulting in over €400,000 in new business.
- Quarterly added 15 new logos
- Crafted and executed engagement and training strategies within large organizations, enhancing their digital and social presence.
- Pioneered innovative methods for leveraging LinkedIn platforms, significantly improving business growth and operational efficiency for clients in the DACH and Spain regions.
Territory Manager Data Protection & Archiving Iberia
Oracle
09.2014 - 04.2016
- Closed significant deals in the Storage organization, securing an €580k contract for a centennial archive with the Spanish Space Agency INIT.
- Exceeded the annual sales target by 221 %, achieving €885K against a goal of €400k.
- Specialized in data protection and archiving solutions, crafting bespoke strategies for a diverse range of clients.
- Achieved year-on-year sales growth, consistently surpassing targets through effective management of both direct and indirect sales channels.
Territory Manager Data Protection & Archiving Germany
Oracle
09.2013 - 04.2014
- Achieved 140% of the annual sales goal, generating revenue exceeding €1.6 million.
- Developed multiple comprehensive solutions that integrated all of Oracle's business lines, revolutionizing the customer's infrastructure procurement process.
- Leveraged Oracle's extensive network to enhance customer engagement and improve control over sales cycles.
- Delivered customized solutions that effectively met customer needs, driving successful outcomes.
- Demonstrated a commitment to exceptional results, strategic resource utilization, and the development of strong customer relationships, significantly aiding revenue growth and overall success.
Account Manager South Germany
Oracle
06.2010 - 04.2013
- Pioneered the sale of the Oracle Database Machine, implementing virtual environments for these systems.
- Surpassed sales targets by selling 6 ¼ racks of Exadata System worth 6m plus 9m in DB license's opportunity was closed within 12 months.
- Exceeded my goals with 6.4m in Rev in the German GB segment covering postal codes 7 and 8 with a budget of 3.4 million USD.
- Oversaw the entire sales process, including the development of the business pipeline, forecasting, reporting to management, and organizing and conducting sales presentations, Pre-Sales and Closing.
- Successfully closed deals by working collaboratively with multiple departments, such as Finance, Delivery, IT, and Senior Management.
Education
Associate of Science - Computer And Information Sciences
ORT
Buenos Aires11.2000
Skills
- SaaS Knowledge
- Analytical problem solver
- Collaboration
- Presentations - Demo
- Active listening
- Sales Presentations
- Public Speaking
- Tech Savviness
- Client Engagement
- Time Management
- Closing
Websites
Accomplishments
- Founded and launched Vertical Farming Start-up
- Closed Series A 225K Euro
- Featured as a public speaker on TV networks and University
- Completed Merger of startup into with Group Lagar, 04/01/24
- Created and Build two tier Channel for Oracle Embedded business by recruiting 67 resellers
- Sold multimillion technology deal to German Car Manufacturer
Languages
German
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Personal Information
- Hobbies: Technology Development, Reading, Going to the movies, Walking in the forest
Timeline
Head of Sales and Innovation and Learning
MyGreens 2021 S.L - MyGreens AEC S.L.
08.2022 - Current
Director of Production Microgreens and Hydroponic Seedlings
MyGreens 2021 S.L.
06.2021 - 04.2024
CIO - CTO
MyGreens 2021 S.L
05.2021 - 08.2022
Director, Oracle Infrastructure
Oracle
11.2017 - 05.2021
Sr. Account Executive Enterprise DACH & Spain
LinkedIn
05.2016 - 10.2017
Territory Manager Data Protection & Archiving Iberia
Oracle
09.2014 - 04.2016
Territory Manager Data Protection & Archiving Germany
Oracle
09.2013 - 04.2014
Account Manager South Germany
Oracle
06.2010 - 04.2013
Associate of Science - Computer And Information Sciences
ORT
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