Christoph Johann Banhirl
Los Barrios
Summary
Flexible Brand Strategist & Copywriter ready to take on varied and diverse writing projects. Equally skilled at delivering technical whitepapers and promotional ad copy. Known for fulfilling duties typically assigned to several writers and editors. Keen to take ownership of brand identity initiatives and customer outreach efforts.
Overview
8
8
years of professional experience
Work History
Lead Copywriter DACH
Lottoland
08.2019 - Current
- Streamlined brand messaging for consistency across all platforms and created style and copy guidelines for the different verticals.
- Enhanced brand messaging by creating compelling copy for marketing materials and advertisements.
- Aligned internal teams around a unified brand vision, streamlining communication processes for greater efficiency.
- Mentored junior copywriters & designers to improve their skills and understanding of brand strategy as part of the Creative Team.
- Managed multiple projects simultaneously, meeting tight deadlines without sacrificing quality.
- Managed creative agencies and vendors to produce high-quality content, driving customer engagement and loyalty.
Freelance Writer & Webdesigner
Self Employed
02.2018 - 07.2019
- Collaborated with clients around my area to create visually appealing and functional websites tailored to their specific needs.
- Maximized website performance by optimizing images, scripts, and code for faster loading times.
- Implemented responsive design techniques, ensuring optimal viewing experience across various devices.
Consultant SEO & Project Manager
Slash.Digital
08.2016 - 02.2018
- Learned a hands-on mentality in the early phase of a agency start-up.
- Streamlined project processes by implementing Agile methodologies, resulting in increased efficiency and reduced costs.
- Coordinated cross-functional teams and resolved conflicts, maintaining a positive work environment throughout the project lifecycle.
- Improved website rankings by conducting keyword research and implementing on-page optimization techniques.
- Provided SEO recommendations to improve site architecture, optimizing crawlability, and indexation for search engines.
- Developed innovative strategies for clients, resulting in increased revenue and business growth.
Education
No Degree - Media Technology
University of Applied Science
MittweidaSkills
- Brand positioning
- Creative Storytelling
- Creative concept development
- Target Audience Analysis
- Marketing Communications
- Product Descriptions
- Brand voice consistency
- Attention to Detail
- Collaborative Team Player
- Strong Editing Abilities
- HTML and CSS Basics
Languages
English
Bilingual or Proficient (C2)
German
Bilingual or Proficient (C2)
Spanish
Intermediate (B1)
Timeline
Lead Copywriter DACH
Lottoland
08.2019 - Current
Freelance Writer & Webdesigner
Self Employed
02.2018 - 07.2019
Consultant SEO & Project Manager
Slash.Digital
08.2016 - 02.2018
No Degree - Media Technology
University of Applied Science
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