Shweta Venkateswaran

- Crafted a strategic plan and business case with predictive metrics and KPIs to foster partnerships with corporate ESG departments for the Young Changemakers Project, driving student involvement in solving sustainability problems through co-creation & innovation.

- Spearheaded market expansion for 'YCM in School' by engaging relevant stakeholders and pitching a compelling proposal, to achieve entry into the South-Asian market.

- Project 1: Enhanced volunteer recruitment for 'Aasha Foundation,' yielding a 35% higher engagement rate through rigorous analysis and segmentation.

- Project 2: Guided the Swedish startup 'Bumpy' in shifting to B2B with a data-driven strategy, achieving a remarkable 50% conversion rate by identifying and analyzing prospective clients.

- Demonstrated project management skills by analysing and collecting customer data across touchpoints and identifying key trends and pain points to inform marketing strategies

- Instrumental in lending a voice to Indian hyperlocal stores by curating unique personal brands for them and chronicling their stories through a social media campaign called, #HumansOfKirana, resulting in a 57% increase in social media engagement

- Played an integral role in setting up 'Murali's Market', a farm-to-fork, sustainable-focused hypermarket by negotiating with and finalising 10 vendors in preliminary stages of finalization

- Utilized sustainable agricultural practices as a key parameter, resulting in a 67% vendor acceptance rate