Fernando Froes

• Assisted in managing projects throughout their lifecycle, from conception to execution
• Collaborated in conceptualizing innovative business solutions and bridging the gap between business needs and technical requirements
• Contributed to the identification of new avenues for growth in both products and services
• Acted as a product advocate and supporter, contributing to training initiatives for commercial teams
• Assisted in imparting product knowledge and actionable insights on a range of company solutions
• Collaborated in crafting compelling marketing materials designed to enhance sales pitches and product understanding

• Prospecting potential leads through cold calling (inbounds and outbonds);
• Closing successful deals, reporting results and following up with leads through salesforce platform;
• Identifying and anticipating clients needs;
• Keeping up-to-date with industry trends, competitors and services (professional platforms);

Territory Account Manager
Focused on managing and growing small-to-medium business accounts, driving long-term value in partnership.

• Building and Nurturing Long-Term Partnerships: Established strong, lasting relationships with SMB partner accounts, maximizing financial performance, marketing impact, engagement, and overall satisfaction.
• Identifying Key Growth Opportunities: Proactively identified high-potential restaurant accounts to secure as strategic partners, collaborating closely with the Restaurant Sales team to finalize agreements.
• Leading Marketing Campaigns: Partnered with marketing teams to design, implement, and evaluate campaigns that added measurable value for current partners, aligning with their business objectives.
• Issue Resolution and Operational Oversight: Managed a broad range of issues related to supply chain, partner account management, and operational challenges across territories, ensuring smooth and effective service.
• Optimizing Restaurant Portfolio: Enhanced partner offerings by optimizing operational performance, identifying top restaurant accounts to expand selections, and coordinating with the sales team to secure these additions.
• Driving Territory Performance Metrics: Monitored and controlled key performance indicators across all territories, continuously improving results to meet and exceed targets.

Focused on building and nurturing long-term strategic partnerships to drive financial growth, maximize marketing impact, and enhance partner engagement and satisfaction. My portfolio generates, on average, €10 million quarterly, contributing approximately €40 million annually

• Developing Strategic Partnerships: Strengthen relationships with key accounts to maximize financial returns, customer engagement, and partner satisfaction.
• Identifying High-Value Opportunities: Spot key restaurant opportunities to secure strategic partnerships, collaborating closely with Restaurant Sales to bring these deals to completion.
• Leading Marketing Initiatives: Work with marketing teams to design, execute, and assess campaigns that create value for our partners, ensuring alignment with their goals.

• Enhancing Partner Portfolio: Curate a high-quality restaurant selection by optimizing operational performance, identifying key acquisitions, and collaborating with the sales team to secure these partnerships.
• Driving Performance Metrics: Manage and monitor KPIs across all Lisbon Center, focusing on continuous improvement to exceed performance targets