Sara El Alami
Madrid
Summary
Boasting 18 years of professional experience, including a solid 11-year tenure in ecommerce and marketplace product management, I bring a proven track record of driving growth and innovation. I excel in crafting and executing strategic product plans, leveraging market insights, and fostering cross-functional teamwork. As a VP in Product Management, I'm committed to achieving excellence and delivering user-centric solutions that meet and exceed KPIs.
Overview
18
18
years of professional experience
Work History
Domain Product Manager for Ventures & Services
Ingka, Ikea
Madrid
07.2023 - Current
Director of Product Management & Berlin Location Manager
Global Fashion Group
Berlin
01.2023 - 06.2023
- Promoted to oversee development and management of additional Global Fashion Group (GFG) products
- As part of this role and in addition to my previous responsibilities, I am responsible for: Promoting design thinking across all teams and aligning all products' ways of working and processes
- Establishing a design strategy for harmonizing all GFG front-end platforms and user interfaces
- Managing the portfolio and budget of the Product management department
- Organize town halls and provide internal representation during company announcements, news, and changes for the Berlin location
- Managing search and personalisation product strategy across three regions (LaTam, SEA and ANZ)
Head of Product Marketplace, Pricing & Marketing
Global Fashion Group
Berlin
04.2022 - 12.2022
- A strategic expansion of my portfolio has included Pricing Engine and Marketing by GFG products, with my main deliverables and results being: Developing and implementing the GFG product marketing strategy, to enable an incremental the company revenue growth of 10%
- Establishing a product strategy for Pricing Engine that enabled the company to expand to CIS and replace the external provider
- Designing and implementing a hybrid methodology joining agile and SAFE frameworks to restructure the newly-enlarged team and continue to operate effectively
- Developing and implementing an OKR definition process for creating better alignment among the larger team ( 70+ team members of product managers, engineering managers, developers, devops, QAs, Scrum Masters, Designers, Architects and Head of Engineering) towards a shared goal.
Head of Product Marketplace
Global Fashion Group
Berlin
04.2021 - 03.2022
- In charge of driving Seller Center, the largest software engineering product in GFG tech with 45+ FTE and a growth rate of 35%-45% y.o.y
- GFG invests the most in this team each year, and it is particularly strategic in value
- The following were some of my responsabilities and accomplishments: Rebuilding the product team by hiring 12 Product Managers, Designers, and Scrum Masters, and nurturing and retaining some of the longer-serving Product Managers
- Allocating adequate resources to reduce technical debt that led to a 20% increase in Seller NPS
- Shaping the product vision through the SellerCenter strategy and roadmap across four GFG regions (LATAM, ANZ, CIS and SEA) to enable business results and enhance Seller satisfaction
- Managing stakeholders across regions, and balancing developer resource allocation with the alignment of the head of engineering to growth projects
- Coordinating product priorities with strong communication with business stakeholders and continuous alignment with the engineering team
- Driving the technical discussions with large partners (example: Inditex group, H&M) for a seamless integration with Seller Center Product.
Senior Product Manager
Global Fashion Group
Berlin
11.2019 - 02.2021
- As a product management professional with e-commerce business experience, my main responsibilities were to: Driving the development and roll out of Seller platform new user interface with the target to improve the Seller NPS by 10 points
- Creating templates for use cases, business requirements, quarterly product reviews and other documentation
- Implementing three strategic features to enhance revenue and profits for the Sellers and GFG
- Participating in organizational restructuring and new profile definition based on the new structure.
Senior Product Owner
Jumia Group
Berlin
03.2018 - 06.2019
- Main responsibilities: From strategic planning to tactical execution, manage the entire product line life cycle and use critical thinking to break down problems, evaluate solutions and make decisions
- Identifying seller blockers, developing a roadmap to address them, and implementing it in partnership with stakeholders
- Main achievements: The delivery of a large recommendation tool for Sellers that helps them realize potential missed sales and business opportunities with the involvement of Business Intelligence, Business and Development teams
- The delivery of a flexible construct of rules consisting of events, conditions and actions to automate complex tasks affecting sellers, their order items or their products.
Product Management Regional Director
Linio LatAm (Falabella)
Mexico City
05.2016 - 02.2018
- Main responsibilities: Managing a large operation, project and product teams of 100+ team members
- Managing multiple parallel projects both with internal and external stakeholders with the purpose of increasing revenue streams, automating manual work, and making content creation seamless for our users
- Defining the Seller Center product strategy and helping define the goals and objectives for the feature developments
- Main achievements: Payable production services launched in four Latin American countries, resulting in an incremental source of revenue
- Develivering plug-ins to link Seller Center to different e-commerces as an additional revenue stream with a profit margin of 50%.
Regional Content Director
Linio LatAm (Falabella)
Mexico City
11.2014 - 02.2018
- Main responsibilities: Managing a large operational and project team of 220+ team members
- Achieving regional team objectives by taking part in regional information and recommendations to plan and review on-going projects
- Implementing production and reporting on productivity KPIs and quality standards
- Resolving problems, completing audits, identifying trends, determining regional system improvements and implementing change processes
- Meeting regional objectives by implementing forecasting requirements, preparing the annual budget, BP and initiating corrective actions
- Main achievements: Team centralization and standardization of whole processes across 8 countries in LatAm into 1 country (VE) to decrease team headcount by 60% from 220+ to ~90 employees
- Reducing team costs by ~75% while decreasing productivity slightly (- 8%)
- Implementation and optimization of a master catalog database and a product information management system.
Manager Level1 - Listing Creation Services
Amazon
Rabat
06.2013 - 10.2014
- Main responsibilities: Providing professional leadership to Listing Creation Specialists while developing positive team morale
- Researching, identifying, evaluating, and proposing business opportunities for the Merchant Services group
- Detecting and creating new process improvement and implementation needs
- Conducting follow-up on teams KPIs and giving weekly visibility on our results vs
- Plan
- Working with sellers to gather requirements and help building the tools and processes to increase the ease and efficiency for Amazon sellers' integration.
Workflow Manager - Listing Creation Services
Amazon
Rabat
09.2012 - 05.2013
- Main responsibilities: Launching of Listing Creation Program for the Spanish Marketplace
- Working with the On-boarding team to gather knowledge in tools used for complex integration and supporting them during the implementation
- Ensuring swift resolution of escalated requests from sellers and sales specialists
- Providing on-going team members support and feedback to Listing Specialists via weekly 1-1s with a focus on improving productivity and team processes efficiency
- Assisting the Operations Manager in gathering data and preparing reports for quarterly and yearly analysis.
Web Application Developer
Self-employment
Rabat/Madrid
10.2011 - 07.2012
- Main achievements: Development and delivery of an (e-commerce) Web Application for the management of orders, stock and customers with the definition of profiles in J2EE.
Computer Software Engineer
Siemens IT Solutions & Services
Madrid
03.2011 - 09.2011
- Conducting thorough problem analysis.
- Crafting comprehensive technical documentation for Siemens' clientele.
- Contributing to the development of effective solutions to meet Siemens' clients' needs.
Mathematic Teacher
Academia Malaga
Malaga
10.2005 - 06.2010
- Worked cooperatively with other teachers, administrators, and parents to help students reach learning objectives.
- Kept students on-task with proactive behavior modification and positive reinforcement strategies.
- Incorporated multiple types of teaching strategies with small groups of students
Education
Diploma in Professional Project Management -
Training Solutions
02.2018
Bachelor's Degree, Computer Engineering -
University of Málaga
07.2010
Selectividad, Física y Química -
Carfax
07.2004
Skills
- Critical Thinking
- Strong Communication
- Strategic Vision
- Situational Awareness
- Leadership
- User Centric Design
- Project Management
- Risk Management
- Result Oriented
- Global Perspective
Languages
Arabic
French
Spanish
English
German
Timeline
Domain Product Manager for Ventures & Services
Ingka, Ikea
07.2023 - Current
Director of Product Management & Berlin Location Manager
Global Fashion Group
01.2023 - 06.2023
Head of Product Marketplace, Pricing & Marketing
Global Fashion Group
04.2022 - 12.2022
Head of Product Marketplace
Global Fashion Group
04.2021 - 03.2022
Senior Product Manager
Global Fashion Group
11.2019 - 02.2021
Senior Product Owner
Jumia Group
03.2018 - 06.2019
Product Management Regional Director
Linio LatAm (Falabella)
05.2016 - 02.2018
Regional Content Director
Linio LatAm (Falabella)
11.2014 - 02.2018
Manager Level1 - Listing Creation Services
Amazon
06.2013 - 10.2014
Workflow Manager - Listing Creation Services
Amazon
09.2012 - 05.2013
Web Application Developer
Self-employment
10.2011 - 07.2012
Computer Software Engineer
Siemens IT Solutions & Services
03.2011 - 09.2011
Mathematic Teacher
Academia Malaga
10.2005 - 06.2010
Diploma in Professional Project Management -
Training Solutions
Bachelor's Degree, Computer Engineering -
University of Málaga
Selectividad, Física y Química -
Carfax