Sara El Alami
Madrid
Summary
Boasting 18 years of professional experience, including a solid 11-year tenure in ecommerce and marketplace product management, I bring a proven track record of driving growth and innovation. I excel in crafting and executing strategic product plans, leveraging market insights, and fostering cross-functional teamwork. As a VP in Product Management, I'm committed to achieving excellence and delivering user-centric solutions that meet and exceed KPIs.
Overview
18
18
years of professional experience
Work History
Domain Product Manager for Ventures & Services
Ingka, Ikea
2023.07 - Current
Director of Product Management & Berlin Location Manager
Global Fashion Group
2023.01 - 2023.06
- Promoted to oversee development and management of additional Global Fashion Group (GFG) products
- As part of this role and in addition to my previous responsibilities, I am responsible for: Promoting design thinking across all teams and aligning all products' ways of working and processes
- Establishing a design strategy for harmonizing all GFG front-end platforms and user interfaces
- Managing the portfolio and budget of the Product management department
- Organize town halls and provide internal representation during company announcements, news, and changes for the Berlin location
- Managing search and personalisation product strategy across three regions (LaTam, SEA and ANZ)
Head of Product Marketplace, Pricing & Marketing
Global Fashion Group
2022.04 - 2022.12
- A strategic expansion of my portfolio has included Pricing Engine and Marketing by GFG products, with my main deliverables and results being: Developing and implementing the GFG product marketing strategy, to enable an incremental the company revenue growth of 10%
- Establishing a product strategy for Pricing Engine that enabled the company to expand to CIS and replace the external provider
- Designing and implementing a hybrid methodology joining agile and SAFE frameworks to restructure the newly-enlarged team and continue to operate effectively
- Developing and implementing an OKR definition process for creating better alignment among the larger team ( 70+ team members of product managers, engineering managers, developers, devops, QAs, Scrum Masters, Designers, Architects and Head of Engineering) towards a shared goal.
Head of Product Marketplace
Global Fashion Group
2021.04 - 2022.03
- In charge of driving Seller Center, the largest software engineering product in GFG tech with 45+ FTE and a growth rate of 35%-45% y.o.y
- GFG invests the most in this team each year, and it is particularly strategic in value
- The following were some of my responsabilities and accomplishments: Rebuilding the product team by hiring 12 Product Managers, Designers, and Scrum Masters, and nurturing and retaining some of the longer-serving Product Managers
- Allocating adequate resources to reduce technical debt that led to a 20% increase in Seller NPS
- Shaping the product vision through the SellerCenter strategy and roadmap across four GFG regions (LATAM, ANZ, CIS and SEA) to enable business results and enhance Seller satisfaction
- Managing stakeholders across regions, and balancing developer resource allocation with the alignment of the head of engineering to growth projects
- Coordinating product priorities with strong communication with business stakeholders and continuous alignment with the engineering team
- Driving the technical discussions with large partners (example: Inditex group, H&M) for a seamless integration with Seller Center Product.
Senior Product Manager
Global Fashion Group
2019.11 - 2021.02
- As a product management professional with e-commerce business experience, my main responsibilities were to: Driving the development and roll out of Seller platform new user interface with the target to improve the Seller NPS by 10 points
- Creating templates for use cases, business requirements, quarterly product reviews and other documentation
- Implementing three strategic features to enhance revenue and profits for the Sellers and GFG
- Participating in organizational restructuring and new profile definition based on the new structure.
Senior Product Owner
Jumia Group
2018.03 - 2019.06
- Main responsibilities: From strategic planning to tactical execution, manage the entire product line life cycle and use critical thinking to break down problems, evaluate solutions and make decisions
- Identifying seller blockers, developing a roadmap to address them, and implementing it in partnership with stakeholders
- Main achievements: The delivery of a large recommendation tool for Sellers that helps them realize potential missed sales and business opportunities with the involvement of Business Intelligence, Business and Development teams
- The delivery of a flexible construct of rules consisting of events, conditions and actions to automate complex tasks affecting sellers, their order items or their products.
Product Management Regional Director
Linio LatAm (Falabella)
2016.05 - 2018.02
- Main responsibilities: Managing a large operation, project and product teams of 100+ team members
- Managing multiple parallel projects both with internal and external stakeholders with the purpose of increasing revenue streams, automating manual work, and making content creation seamless for our users
- Defining the Seller Center product strategy and helping define the goals and objectives for the feature developments
- Main achievements: Payable production services launched in four Latin American countries, resulting in an incremental source of revenue
- Develivering plug-ins to link Seller Center to different e-commerces as an additional revenue stream with a profit margin of 50%.
Regional Content Director
Linio LatAm (Falabella)
2014.11 - 2018.02
- Main responsibilities: Managing a large operational and project team of 220+ team members
- Achieving regional team objectives by taking part in regional information and recommendations to plan and review on-going projects
- Implementing production and reporting on productivity KPIs and quality standards
- Resolving problems, completing audits, identifying trends, determining regional system improvements and implementing change processes
- Meeting regional objectives by implementing forecasting requirements, preparing the annual budget, BP and initiating corrective actions
- Main achievements: Team centralization and standardization of whole processes across 8 countries in LatAm into 1 country (VE) to decrease team headcount by 60% from 220+ to ~90 employees
- Reducing team costs by ~75% while decreasing productivity slightly (- 8%)
- Implementation and optimization of a master catalog database and a product information management system.
Manager Level1 - Listing Creation Services
Amazon
2013.06 - 2014.10
- Main responsibilities: Providing professional leadership to Listing Creation Specialists while developing positive team morale
- Researching, identifying, evaluating, and proposing business opportunities for the Merchant Services group
- Detecting and creating new process improvement and implementation needs
- Conducting follow-up on teams KPIs and giving weekly visibility on our results vs
- Plan
- Working with sellers to gather requirements and help building the tools and processes to increase the ease and efficiency for Amazon sellers' integration.
Workflow Manager - Listing Creation Services
Amazon
2012.09 - 2013.05
- Main responsibilities: Launching of Listing Creation Program for the Spanish Marketplace
- Working with the On-boarding team to gather knowledge in tools used for complex integration and supporting them during the implementation
- Ensuring swift resolution of escalated requests from sellers and sales specialists
- Providing on-going team members support and feedback to Listing Specialists via weekly 1-1s with a focus on improving productivity and team processes efficiency
- Assisting the Operations Manager in gathering data and preparing reports for quarterly and yearly analysis.
Web Application Developer
Self-employment
2011.10 - 2012.07
- Main achievements: Development and delivery of an (e-commerce) Web Application for the management of orders, stock and customers with the definition of profiles in J2EE.
Computer Software Engineer
Siemens IT Solutions & Services
2011.03 - 2011.09
- Conducting thorough problem analysis.
- Crafting comprehensive technical documentation for Siemens' clientele.
- Contributing to the development of effective solutions to meet Siemens' clients' needs.
Mathematic Teacher
Academia Malaga
2005.10 - 2010.06
- Worked cooperatively with other teachers, administrators, and parents to help students reach learning objectives.
- Kept students on-task with proactive behavior modification and positive reinforcement strategies.
- Incorporated multiple types of teaching strategies with small groups of students
Education
Diploma in Professional Project Management -
Training Solutions
02.2018
Bachelor's Degree, Computer Engineering -
University of Málaga
07.2010
Selectividad, Física y Química -
Carfax
07.2004
Skills
- Critical Thinking
- Strong Communication
- Strategic Vision
- Situational Awareness
- Leadership
- User Centric Design
- Project Management
- Risk Management
- Result Oriented
- Global Perspective
Languages
Arabic
French
Spanish
English
German
Timeline
Domain Product Manager for Ventures & Services
Ingka, Ikea
2023.07 - Current
Director of Product Management & Berlin Location Manager
Global Fashion Group
2023.01 - 2023.06
Head of Product Marketplace, Pricing & Marketing
Global Fashion Group
2022.04 - 2022.12
Head of Product Marketplace
Global Fashion Group
2021.04 - 2022.03
Senior Product Manager
Global Fashion Group
2019.11 - 2021.02
Senior Product Owner
Jumia Group
2018.03 - 2019.06
Product Management Regional Director
Linio LatAm (Falabella)
2016.05 - 2018.02
Regional Content Director
Linio LatAm (Falabella)
2014.11 - 2018.02
Manager Level1 - Listing Creation Services
Amazon
2013.06 - 2014.10
Workflow Manager - Listing Creation Services
Amazon
2012.09 - 2013.05
Web Application Developer
Self-employment
2011.10 - 2012.07
Computer Software Engineer
Siemens IT Solutions & Services
2011.03 - 2011.09
Mathematic Teacher
Academia Malaga
2005.10 - 2010.06
Diploma in Professional Project Management -
Training Solutions
Bachelor's Degree, Computer Engineering -
University of Málaga
Selectividad, Física y Química -
Carfax
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