Menchu Rodríguez Gutiérrez

• National and international business development in CRM solutions (Salesforce, Microsoft).Maximized business growth by driving high adoption and usage of CRM solution. Managed initiatives and resources to meet company goals.
• Defining strategies and Customer Engagement models in terms of Sales, Customer service and Campaign management according to recruitment/loyalty, omnichannel approach in the Industry sector mainly
• PMO Responsible for Implementation of various CRM clouds (Marketing, Ecommerce, Sales & Service,Experience Cloud) at Ifema. Support and participation in commercial events. Adoption Analysis and trends.
• Projects management for the implementation of Sales-Consumer Goods, Service Cloud at Lactalis
• Head of Ecommerce operations Delivery manager. Process-focused pre-Sales support; Forecasting and pipeline management. Economical and operational management,

• Determined business development opportunities and implemented effective strategy for client acquisition.
• Directed and coordinated products, services and sales activities.
• Gathered and analyzed business, market and competitor information to support development of strategic marketing plan on Geospatial and mobility solutions.
• Built sales forecasts and schedules to reflect desired productivity targets.
• Facilitated and managed business development plan based on market and industry research.
• Prospected, identified and cultivated relationships with contacts to promote product lines and solutions.
• Project Manager in the implementation of Geospatial and mobility solutions

Directed and coordinated products, services and sales activities.

• Project manager in the implementation of the operational/analytical Campaign Management solution for Abbey Bank (8.000+users).
• Suggested new ideas, proposals and launching initiatives to promote Abbey Bank productivity.
• Coached, developed and motivated team to achieve revenue goals.
• Business development for CRM and BI solutions
• Benchmarking on BI solutions
• Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
• Prepared budgets and approved budget expenditures.