Summary
Overview
Work History
Education
Skills
Certification
Languages
Websites
Timeline
Generic
Menchu Rodríguez Gutiérrez

Menchu Rodríguez Gutiérrez

Digital Senior Manager
Madrid,MD

Summary

Senior Manager with 22+ years of expertise in digital business development and strategic account management, overseeing 6M euros. Proven track record of achieving objectives and delivering results. Deep knowledge in IT implementation projects, including third-party product integration, reengineering, and transformation programs. Recently focused on business development for CRM solutions and operation management using agile methodologies, primarily with Salesforce and Microsoft technologies. Successfully managed complex teams and projects from a technological, multidisciplinary, and organizational perspective. Passionate, committed, and constantly seeking new challenges and responsibilities. Client-focused and organized professional with an advanced degree, bringing diverse experience in customer service, business management, and project coordination. Excels in building relationships with clients and business audiences through collaborative communication. Reputation for innovation and creative problem-solving makes well-equipped to address any business challenge.

Overview

24
24
years of professional experience
8
8
Certification

Work History

CRM Senior Business Development Manager

Minsait Indra
Madrid, Spain
01.2019 - Current
  • National and International business development in CRM solutions (Salesforce, Microsoft)
  • Maximized business growth by driving high adoption and usage of CRM solutions
  • Top level relationships with customers
  • Sales pipeline tracking
  • Launching of new sales lines
  • Process-focused pre-Sales support; Forecasting and pipeline management
  • Cross functional supervision to match business needs
  • Support and participation in commercial events
  • Adoption Analysis and trends
  • Main industries: B2B, B2C logistics
  • Relentless discipline in setting and achieving goals
  • Project Director in more than15 accounts
  • Delivery manager
  • Economical and operational management

Head of Business Development in GIS solutions

Indra
Madrid, Spain
01.2011 - 01.2018
  • Determined business development opportunities and implemented effective strategy for client acquisition
  • Directed and coordinated geospatial and mobility products, services and sales activities
  • Gathered and analyzed business, market and competitor information to launch own products on Geospatial and mobility solutions
  • Main industries: Energy and Transport
  • Built sales forecasts and schedules to reflect desired productivity targets
  • Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment
  • Facilitated and managed business development plan based on market and industry research
  • Prospected, identified and cultivated relationships with contacts to achieve business goals
  • Identified new customers through pipelining, pre-qualification and territory analysis and management
  • Account Manager in more than15 operations

International CRM Manager

Indra
London, United Kingdom
01.2005 - 01.2010
  • Project manager in the implementation of the operational/analytical Campaign Management solution for Abbey Bank (8,000+ users)
  • Suggested new ideas, proposals and launching initiatives to promote Abbey Bank productivity and sales efficiency
  • Coached, developed and motivated team to achieve projects goals
  • Business development for CRM and BI solutions
  • Benchmarking on BI solutions
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development
  • Prepared budgets and approved budget expenditures
  • Enhanced revenue in London Indra branch with new project acquisitions (Commercial Planning, Service request solution implementation)

Project Manager (Logistic and Transport)

Indra
01.2001 - 01.2004
  • Design and Implementation of Indra Fleet Management solution in several transport clients achieving800+ buses in production
  • Counseling, change management, training, coordination and implementation of Indra Fleet Management solution in60 companies and5 communities by Ministry of Education and Science
  • Budget:1 M euros
  • Built and established strong partnerships with teams and vendors
  • Delivery and business development activities

Education

Bachelor of Clinical Psychology -

UNED

Emotional Intelligence in Sales - undefined

People First Business School

Agronomy Engineering - undefined

Polytechnic University of Madrid

Ecommerce and Digital Marketing Master -

EAE Business School

Skills

  • Sales strategy development and Cross-selling tactics
  • Customer relationship management
  • Account management
  • Team leadership and building
  • Performance tracking and evaluation
  • Business planning
  • Decision-making
  • Financial and budget management
  • Managing operations and efficiency
  • Negotiation and conflict resolution
  • Multitasking
  • Problem-solving abilities
  • Team building
  • Self motivation
  • Adaptability and flexibility

Certification

  • ITIL Foundations V3, IS – Certification ISO20000, Scrum Master
  • 6 X Salesforce Certifications. Triple Star Ranger Level in Salesforce Trailhead Platform

Languages

English
Advanced (C1)

Timeline

CRM Senior Business Development Manager

Minsait Indra
01.2019 - Current

Head of Business Development in GIS solutions

Indra
01.2011 - 01.2018

International CRM Manager

Indra
01.2005 - 01.2010

Project Manager (Logistic and Transport)

Indra
01.2001 - 01.2004

Emotional Intelligence in Sales - undefined

People First Business School

Agronomy Engineering - undefined

Polytechnic University of Madrid
  • ITIL Foundations V3, IS – Certification ISO20000, Scrum Master
  • 6 X Salesforce Certifications. Triple Star Ranger Level in Salesforce Trailhead Platform

Bachelor of Clinical Psychology -

UNED

Ecommerce and Digital Marketing Master -

EAE Business School
Menchu Rodríguez GutiérrezDigital Senior Manager