Leila Martín Saad
Madrid
Summary
Results-driven marketing strategist with a strong background in Communications, Modern Languages, and Digital Marketing. Accomplished BA in Communications and Modern Languages and MA in Digital Marketing, offering a unique blend of creative thinking, analytical prowess, and multilingual proficiency. Adept at developing and implementing comprehensive marketing strategies across diverse industries, including hospitality, plastics, circular economy, and digital marketing. Proven track record of driving brand awareness, enhancing customer engagement, and maximizing ROI. Possessing a deep understanding of digital marketing tactics, SEO, social media marketing, content creation, and data analytics. Fluent in four languages, facilitating effective communication and cross-cultural collaboration. Passionate about leveraging innovative marketing techniques to deliver impactful results. Strong work ethic, adaptability, and exceptional interpersonal skills enable seamless collaboration in dynamic team environments. Ready to leverage expertise and experiences to contribute to the success of marketing and communications initiatives.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Influencer Marketing Strategist
Le Guide Noir
2023.03 - Current
- Managed diverse clients and executed influencer marketing campaigns.
- Utilized various Content Management Tools (CMTs) to track and analyze Key Performance Indicators (KPIs).
- Created impactful and successful influencer marketing campaigns from concept to execution.
- Conducted talent scouting to identify suitable influencers and public figures for collaboration.
- Provided excellent customer service by maintaining effective communication with clients, influencers, and public figures.
- Collaborated closely with marketing team to ensure seamless campaign launches and email marketing initiatives.
- Demonstrated creativity and dynamism in developing innovative strategies and ideas.
- Assumed individual responsibilities and effectively managed tasks within influencer marketing domain.
Customer Service and Support to Central Marketing
Corplex Iberia
2022.02 - 2023.03
- Served as first point of contact for the industrial sector at a multinational level.
- Effectively engaged with both external and internal clients, fostering strong relationships through effective communication.
- Demonstrated the importance of teamwork by collaborating with colleagues to deliver exceptional customer service and support.
- Utilized Oracle and other large platforms to efficiently manage customer inquiries and provide timely resolutions.
- Developed comprehensive understanding of circular economy within the realm of long-lasting and recyclable plastics.
- Applied communication skills to navigate various communication challenges and understand the dynamics of effective communication in diverse cultural settings.
- Leveraged knowledge in communications to enhance customer interactions, strengthen relationships, and achieve positive outcomes.
- Gained valuable insights into the workings of the industrial world, aligning theoretical knowledge with practical application.
Hostess
Taberna Los Austrias
2019.02 - 2021.11
- Managed the role of hostess while pursuing a degree in Communications, gaining valuable experience alongside academic studies.
- Developed strong organizational skills and effective time management abilities to balance work and studies.
- Demonstrated resilience and perseverance when faced with challenging situations, fostering a determined and proactive mindset.
- Assumed personal responsibility and accountability for tasks and responsibilities within a small bar located in a historic and renowned neighborhood in central Madrid.
- Acquired firsthand knowledge of the hospitality industry, understanding its dynamics and operations within a smaller establishment.
- Cultivated independence and self-reliance, leading to personal achievements such as obtaining a driver's license.
- Experienced the impact of the Covid-19 pandemic on the hospitality sector, which motivated a desire for more stable career prospects aligned with the Communication major.
- Developed a clear aspiration to pursue employment opportunities in sectors that offer stability and professional growth within the field of Communications.
Waitress
El Corte Inglés
2016.01 - 2017.01
- Gained valuable experience and foundational skills as a waitress in a dynamic and demanding hospitality environment.
- Developed excellent interpersonal skills through direct client interactions, honing the ability to effectively communicate and provide quality service.
- Cultivated patience and resilience while managing high-pressure situations, ensuring customer satisfaction even during busy and demanding periods.
- Embraced the fast-paced nature of the hospitality sector, adapting quickly to changing circumstances and maintaining a high level of efficiency.
- Fostered teamwork and collaboration by working closely with colleagues to deliver exceptional service and create a positive dining experience.
- Enhanced communication skills by effectively coordinating with colleagues to ensure seamless operations and customer satisfaction.
- Experienced personal growth and maturity, both as an individual and as a professional, through the challenges and responsibilities of the role.
- Recognized the hospitality sector as an opportunity to learn about oneself, meet diverse individuals, and develop valuable skills in a customer-centric environment.
Education
Master of Arts - Digital Marketing
The Power Business School
Madrid12.
Bachelor of Arts - Communications
Saint Louis University
MadridBachelor of Arts - Modern Languages
Saint Louis University
MadridSkills
- Creativity
- Leadership in team settings
- Strong communication skills
- Interpersonal skills
- Extroverted and adept at building connections
- Active listening ability
- Analytical and effective problem solver
- Conflict resolution skills
- Commitment to continuous improvement
- Resilience and patience in challenging situations
- Empathy and understanding of others' perspectives
- Proficient in IT: Mac and PC environments, social media management, Microsoft Office Suite, and Adobe Creative Suite (Photoshop, Lightroom, Illustrator, Bridge, and Camera Raw)
Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Advanced (C1)
Portuguese
Advanced (C1)
Accomplishments
- Delivered the Graduation Commencement Speech at my graduation ceremony in December 2021.
- Presented a talk on "Homeopathy" at the International Day of Women and Girls in Science in February 2019, receiving a Certificate of Appreciation for my analysis of homeopathic dilution. The article documenting the talk can be found at: https://www.slu.edu/madrid/news/2019/women-and-girls-in-science-2019.php
- Served as a Campus Ambassador at Saint Louis University - Madrid Campus, assisting with Welcome Orientation Sessions and university tours for new students.
- Contributed to the Letters of Love project, writing 50 letters that were sent to children learning English in the Ale Askar refugee camp, Lebanon, along with letters from fellow university colleagues.
- Volunteered as a Community Manager for the @studentlifeslumadrid Instagram account in Spring 2019, working with the Student Life department at Saint Louis University - Madrid Campus.
Certification
- Diploma in make-up and special effects for cinema (2017) certified by the Madrid's Film Institute.
- Event hostess for Liconsur (2018 - 2019).
- Private lessons for homeschooling (2014 - Jan 2022) in English, Math, Spanish and French.
- Commercial agent for Avon (2014 - 2015).
- Student travel experience in San Diego, CA., living with a family for one month for the experience and mastering the language (2015).
Timeline
Influencer Marketing Strategist
Le Guide Noir
2023.03 - Current
Customer Service and Support to Central Marketing
Corplex Iberia
2022.02 - 2023.03
Hostess
Taberna Los Austrias
2019.02 - 2021.11
Waitress
El Corte Inglés
2016.01 - 2017.01
Master of Arts - Digital Marketing
The Power Business School
Bachelor of Arts - Communications
Saint Louis University
Bachelor of Arts - Modern Languages
Saint Louis University
- Diploma in make-up and special effects for cinema (2017) certified by the Madrid's Film Institute.
- Event hostess for Liconsur (2018 - 2019).
- Private lessons for homeschooling (2014 - Jan 2022) in English, Math, Spanish and French.
- Commercial agent for Avon (2014 - 2015).
- Student travel experience in San Diego, CA., living with a family for one month for the experience and mastering the language (2015).
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