Juliana Parra Zamudio
Barcelona
Summary
Experienced venture builder with a strong background in startups and corporate innovation. Demonstrated expertise in ideation, business model innovation, and venture strategy. Proven track record of leading ventures from initial idea to market-ready concepts, conducting thorough research, and developing effective go-to-market strategies. Skilled at rallying support to drive growth and foster innovation.
Overview
9
9
years of professional experience
Work History
Venture Manager
The Delta
07.2022 - Current
- Conducted qualitative and quantitative research to identify potential areas of innovation within 4 different market
- Led more than 15 ideation sessions with C-level executives and industry experts, generating innovative ideas
- Evaluated the strategic fit of 60+ ideas within corporate and market contexts, providing recommendations on which ventures to pursue further
- Built business models and used validation techniques to assess the desirability, viability, and feasibility of ventures, adapting ideas to market needs based on data
- Developed business cases for shortlisted ventures and pitched them to the corporate team to support final selection and investment decisions
- Advised on strategic considerations, go-to-market strategies, and partnerships for future ventures.
Sales Consultant
Meltwater
01.2021 - 06.2021
- Prospected, cold called and built relationships with more than 100 c-level executives across Africa
- Run end-to-end consultative sales process with marketing, communications and executive teams
- Negotiated and closed more than 5 deals with pharmaceuticals and financial institutions in South Africa, reaching yearly and quarterly targets ahead of schedule.
Cofounder
Thribe
01.2021 - 06.2021
- Conducted secondary research in diversity and inclusion, innovation in corporate, change management, and employee wellbeing
- Conducted field research with more than 30 HR leaders and 30 diverse employees in South Africa
- Created 3 informative webinars and 2 reports to disseminate research findings.
Business Strategy Specialist
Appstrax Technology
01.2020 - 01.2021
- Collaborated with founders to set strategic objectives, aligning efforts and guiding decision-making
- Implemented online presence strategy, achieving a 40% increase in leads
- Optimized sales and customer success processes, resulting in a 15% improvement in customer satisfaction
- Oversaw HR specialist in executing effective COVID-19 HR strategy.
Strategic Growth Internship
IXperience
08.2017 - 01.2018
- Worked in a team to create marketing initiatives, incentives, and strategic partnerships to increase the number of applicants
- Increased student attendance in Cape Town by 100% and achieved 100 student attendance in two new European destinations.
Property Manager (part-time)
Vitasen Investments
11.2015 - 11.2017
- Lead 2 teams to increase the efficiency of operations in a commercial building, resulting in a 20% decrease in operational costs
- Negotiated with service providers and suppliers for better costs
- Created channels of communication with tenants and implemented property reviews
- Collaborated with real estate agents to implement property promotion strategies, resulting in full occupancy for 18 months.
Education
Master of Science in Innovation and Entrepreneurship -
ESADE Business School, Ramon Llull University
Barcelona, SpainB. Commerce in Strategic Management -
The Independent Institute of Education, Varsity College
Cape Town, South AfricaSkills
- Research And Industry Analysis
- Ideation
- Validation
- Business Model Innovation
- Venture Strategy
- Project Management
- Go To Market Strategy
- Creative Problem Solving
- Networking And Sales
- Public Speaking & Presentations
- Growth Mindset
- Emotional Intelligence And Leadership
Languages
English
Spanish
Projects
- ARAG España: managed an interdisciplinary team of students from UPC and ESADE during a six months innovation project in InsureTech following a design thinking methodology for executives of Arag Spain (Barcelona, 2019)
- Vitasen Investments: Designed and conceptualized a potential new project for the company and presented the business plan to the Director. Created an online strategy to digitize current business centres and implemented the website for the first centre (Cape Town, 2019)
Awards
- B. Commerce Distinctions: received 8 out of 8 Distinctions (2017), 6 out of 8 Distinctions (2016), 4 out of 10 Distinctions (2015)
- Received a B. Commerce bursary at Varsity College for Academics and graduated with distinctions (Cape Town, 2017)
- Graduated Cumlade from my Masters in Innovation and Entreprenenurship (Barcelona, 2019)
Additional Learning
- Personal Development: Mindvalley Course(Speed Reading, Habit of Ferocity, Money EQ and Sleeping Mastery) and PQ Bootcamp (Positive Intelligence Course)
- Company Building: more than 30 LinkedIn Learning courses around marketing, sales, building high performing teams and product building.
Timeline
Venture Manager
The Delta
07.2022 - Current
Sales Consultant
Meltwater
01.2021 - 06.2021
Cofounder
Thribe
01.2021 - 06.2021
Business Strategy Specialist
Appstrax Technology
01.2020 - 01.2021
Strategic Growth Internship
IXperience
08.2017 - 01.2018
Property Manager (part-time)
Vitasen Investments
11.2015 - 11.2017
Master of Science in Innovation and Entrepreneurship -
ESADE Business School, Ramon Llull University
B. Commerce in Strategic Management -
The Independent Institute of Education, Varsity College
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