FATMA DJILANI

• Progressively promoted across four roles, from Market Intelligence to leading Sales & Channel Enablement strategy within a sales-led B2B organization. Currently reporting to the Chief of Commercial and partnering closely with Sales Leadership, BDRs, Market Intelligence, Product, and Marketing teams to scale sales effectiveness.
• Built the design and operational setup of the Business Development Representative (BDR) team, developing the first prospecting playbook, onboarding journey, sales collaboration framework, territory design, milestones, and training roadmap.
• Design and implement onboarding and training programs in partnership with external coaches and sales managers, covering product knowledge, sales execution, tool adoption, and soft skills.
• Lead development and continuous refinement of performance dashboards in collaboration with the BI team, driving insights into sales velocity, productivity, and channel performance.
• Lead channel partner enablement responsibilities, driving GTM alignment, training, sales collaboration, and performance campaigns across regions with C-level stakeholders.
• Champion feedback loops across Product, Marketing, and Sales to align messaging, support enablement, and develop Competitive Intelligence strategy.

• Prospected and engaged with key stakeholders, managing the entire sales cycle from initial contact to collaboration agreement.
• Conducted market research to identify new business opportunities and target areas for expansion in french-speaking markets.

Part of GNE Solutions

• Conducted market research for sustainable home renovation programs focused on energy efficiency and accessible financing.
• Contributed to proposal writing and design for European Commission funding, supporting project planning and execution.
• Designed websites, brochures, and workshop materials to support project implementation and stakeholder engagement.

Part of the Resources & Innovation Software Sourcing Center

• Supported supplier selection across Banking, IP, Consulting Services, and IT domains.
• Contributed to a "Distribution Project" aimed at streamlining information flow and enhancing decision-making efficiency.

Assisted with financial modeling and business plan analysis on client cases.