Christiano Lombardi

Led the development and execution of marketing campaigns, enhancing customer acquisition and loyalty, significantly contributing to a 70% increase in sales revenue, through BTL campaigns

• Utilized analytics tools to measure performance of campaigns and optimize results accordingly
• Developed pricing strategies in conjunction with sales team to ensure profitability of products and services
• Directed digital marketing campaigns across multiple channels including email, social media and website optimization

Deployment of HubSpot for lead generation and management. Responsible for managing the marketing agencies, and the P&L budget for digital marketing with a focus on ecomm sales and lead generation for sales channels BTL

• Evaluated the effectiveness of current campaigns by tracking metrics such as web traffic and conversion rates over time
• Guided best practices related to SEO and SEM tactics including keyword research and link building strategies.

• Streamlined operations to achieve a 20% year-over-year cost saving while enhancing team performance and reducing turnover by over 30%
• Established KPIs for tracking performance against goals
• Negotiated contracts with vendors for supplies needed for operations management activities

• General manager of a team of 50, managing all aspects of sales and marketing (over 350 medium and large customers), directly contributing to sustained business growth and profitability
• Responsible for P&L, strategic planning, incentive policy and sales commissions, commercial portfolio
• Reporting directly to the board - private equity