CARLOS BARINAGA
Murguia
Summary
Results-driven Sales and Internationalization Specialist with 12 years of expatriate experience across Poland, Ukraine, and Russia. Developed global strategies and led sales teams to establish effective distribution networks in European and African markets, particularly in French-speaking regions. Multilingual expert in customer relations and strategic negotiations, leveraging market insights to drive revenue growth.
Overview
20
20
years of professional experience
Work History
Country Manager Spain
Olimp Laboratories (sports supplements and parapharmacy)
07.2025 - Current
Strategic planning. Responsible for managing the commercial and marketing policy. Organization of the commercial network in Spain. Search for the best solutions to develop the company's business.
Export Manager for Europe & Africa
Rothenberger Group
11.2020 - 06.2025
Creation of a distribution network, search for new customers and conducting market research in area of responsibility. Developing a winning strategy, driving for growth and identifying new revenue streams.
Export Manager for Europe
SDA Factory (Ufesa & Di4 brands)
01.2019 - 10.2020
Sales manager for the Ufesa and Di4 brands in the assigned area: price and condition negotiations, search for new clients.
Export Manager for Europe & Africa
, Fagor CNA Group
03.2016 - 11.2018
Spanish manufacturer of household appliances. Development of small domestic appliances in the French market, negotiation of prices and conditions, search for new purchasing channels in all markets under my responsibility.
Regional Sales Director
Bellota Tools
06.2009 - 11.2015
Export and business development manager for Poland, Russia and Nordic countries. Responsible for Polish and Russian offices. Revenue growth and Budget Management. Commercial Strategy Development, sales leadership and team support.
Business Development Manager (Poland & Ukraine)
Balzola
10.2005 - 05.2009
Search for business opportunities and feasibility plans. Preparation of municipal and regional auctions or tenders. Negotiations with local administrations.
Education
MBA - Ecole d'Hautes Etudes commerciales du Nord
Business School EDHEC
Lille, France01-2005
Master of Arts - Philosophy
Universidad de Educación a distancia (UNED)
Madrid07-2025
Bachelor of Arts - Philosophy: History of Western Thought
University of Basque Country (UPV)
Donostia / San Sebastian, Spain09-2001
Skills
- Customer negotiation
- Exceptional communication and negotiation skills
- Market research
- Profitability improvement
- Cultural adaptability
- Cultural awareness
- Willingness to travel
- Energy and passion for teamwork and success
- Positive attitude I never give up
Languages
- Spanish - native
- French - C1
- English- C1
- Polish - C1
- Russian - B2
Hobbies and Interests
- Nature, climbing and mountaineering
- Reading & writing: philosophy, politics, economics
- Judo brown belt (active)
- Rescue Diver (PADI Federation)
Timeline
Country Manager Spain
Olimp Laboratories (sports supplements and parapharmacy)
07.2025 - Current
Export Manager for Europe & Africa
Rothenberger Group
11.2020 - 06.2025
Export Manager for Europe
SDA Factory (Ufesa & Di4 brands)
01.2019 - 10.2020
Export Manager for Europe & Africa
, Fagor CNA Group
03.2016 - 11.2018
Regional Sales Director
Bellota Tools
06.2009 - 11.2015
Business Development Manager (Poland & Ukraine)
Balzola
10.2005 - 05.2009
MBA - Ecole d'Hautes Etudes commerciales du Nord
Business School EDHEC
Master of Arts - Philosophy
Universidad de Educación a distancia (UNED)
Bachelor of Arts - Philosophy: History of Western Thought
University of Basque Country (UPV)