Andrea Seguí Tommasi
Madrid
Summary
Currently pursuing a Master's degree in Psychology and Consumer Behavior at EAE Business School Madrid, building upon a Bachelor's in Global Business from Tecnológico de Monterrey. I am interested in roles in marketing, public relations, branding, and consumer behavior. I can leverage my skills in market and consumer research, brand management, internal and social communication, and digital marketing to contribute to the company's goals, objectives, and key performance indicators (KPIs).
Overview
3
3
years of professional experience
Work History
Business Development Associate
Salesforce
10.2023 - 08.2024
- Conducted market research on various profiles of potential clients based on different Salesforce clouds; utilized cold calls for lead generation.
- Customer Relationship Management (CRM): Developed unique experiences for each client, ensuring their complete satisfaction by understanding their individual preferences and tastes; improving customer satisfaction and sales.
- Communication & Persuasion: Demonstrated the various Salesforce clouds and platforms to facilitate sales closures and promote the adoption of comprehensive solutions by clients.
Staff De Marketing
Commando Studio
04.2022 - 11.2022
- Marketing & Promotions: Attracted and retained customers through promotions within their purchases or packages, personalized experiences within the studio, and seeking new client profiles suitable for becoming frequent customers.
- Event Planning: Planned events and activities for clients during special holidays and awards for achieving institutional goals and KPIs within classes.
- Created personalized experiences for each client, based on their personal tastes and preferences.
Sales Representative
Rainbow México
11.2021 - 04.2022
- Product Knowledge & Customer Service: Completed institutional training on product use, customer service, cold calling, referral generation, basic sales principles, and developed sales skills to provide appropriate customer follow-up.
- Persuasive Communication: Conducted personalized product demonstrations for customers to create a need for the product and highlight its benefits.
- Analyzed inventory to determine which products had the greatest impact among our customers.
- Consumer Research: Conducted market research based on customer tastes, preferences, location, family members, allergies, health conditions, number of family members or occupants within the house, etc.
Education
Master’s Psychology And Consumer Behavior. -
EAE Business School
Madrid, Spain06-2025
BBA - Global Business
Tecnológico De Monterrey, Campus Santa Fe
Mexico City06-2020
Skills
- Language: English (Advanced), Spanish (Native)
- Consumer Psychology: Neuromarketing, Advertising Psychology, Consumer Behavior Research, Decision Making Analysis, Persuasion Psychology, Brand Analysis, Image and Advertising
- Market Research, Microsoft Excel (Advanced), Competitive Analysis, PowerPoint (Advanced)
- Adobe Creative Suite (Photoshop, Illustrator), Graphic Design, Storytelling, Video Editing
- Salesforce CRM, Slack (Advanced)
- Creativity and Innovation, Adaptability, Teamwork, Effective Communication, Problem-Solving, Strategic Communication, Leadership, Negotiation, Customer Experience (CX), Content Marketing, Social Media Marketing, Public Relations, Corporate Communication
Timeline
Business Development Associate
Salesforce
10.2023 - 08.2024
Staff De Marketing
Commando Studio
04.2022 - 11.2022
Sales Representative
Rainbow México
11.2021 - 04.2022
Master’s Psychology And Consumer Behavior. -
EAE Business School
BBA - Global Business
Tecnológico De Monterrey, Campus Santa Fe
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