Summary
Work History
Education
Skills
Languages
Timeline
Generic
AMALIA GÓMEZ

AMALIA GÓMEZ

Malaga

Summary

DIGITAL PRODUCT MANAGER (Sofware). Business administrator, with a Master's Degree in Financial Management and a Master's Degree in Digital Business Leadership and Management, with more than 15 years of experience as a consultant in digital marketing and technology leading projects, for companies in the financial, retail, digital services, consulting and education sectors. Management of agile methodologies, scrum, innovation, digital platforms, and CRM, with extensive experience in eCommerce and management of KPI- (Key performance indicator) High capacity for negotiation, creating agreements and assertive communication. My goal is to validate and build 360-level digital projects and entrepreneurship, achieving personal and professional growth. English C (with official certification) Spearheaded product development and enhancement to maximize sales success. Talented coordinator, problem-solver and team leader with proven expertise in roadmapping effective plans. Conceptualize, test and improve strategies to attain targets with cost-effective approaches.

Work History

Product Owner Senior

Seguros Bolivar S.A. Grupo Bolivar S.A
01.2018 - 01.2020
  • Responsible for the control and management of digital platforms, integrating the needs of the business and making them a reality thanks to a multidisciplinary digital team (development, performance, content, UX and analytics) both for the daily operation and for the platform evolutions according to the demands of the market
  • In charge of product management, creating experience and user stories, prioritizing developments and defining functionalities and minimum viable products
  • Achievements:
  • I planned and devised a telemedicine service on an online platform for medical appointments, and within a week, recovering the agendas of 45 linked doctors
  • Reaching the break-even point of appointments within a month, relying on developments, digital tools, content and communication.
  • Coordinated with third-party development team on engineering and professional service activities and tasks.
  • Advocated for developing critical features in beginning steps to identify and resolve technical issues.

Professor

Universidad Politécnica de Valencia
01.2016 - 01.2020
  • Of the Master's program in Digital
  • Business Management and Management, in the subjects of digital marketing and social media both at the UPV and at the Bolivian Private University
  • Preparation and elaboration of didactic, pedagogical, bibliographic material, writing of syllabus and videos realized follow-up and tutorials for the students, building the syllables, promoting the creation of digital content
  • Achievements:
  • Guide more than 80 students towards the achievement of business and professional objectives using digital channels and platforms as a mechanism with a 100% impact.
  • Designed collaborative learning exercises to capitalize on students' resources and skills.
  • Integrated technology into regular classroom use for student engagement and learning.
  • Mentored and motivated students to increase class participation.
  • Evaluated and supervised student activities and performance levels to provide reports on academic progress.

Product Manager

Derivco
12.2023 - Current
  • The Player Experience Area focused on the banking player systems
  • Following the strategy of the company, I am coordinating different initiatives with the UX/UI component and delivering a product that solves the new payment methods
  • Understanding the best user experience and creating solutions
  • With the overview of the roadmap, articulating the client needs to be aligned with the company strategy
  • Identified product gaps and generated innovative ideas to expand market share, improve customer experience and drive growth.
  • Defined and analyzed product metrics to facilitate the growth of the product.
  • Worked with engineers to improve user experience and confirm builds meet user specifications.
  • Helped coordinate testing to verify the quality and usability of new product features.
  • Conducted ongoing market research and competitive analysis to possess in-depth knowledge of markets, procedures and customers.

Senior Product Owner /Product Manager

Sportradar
04.2022 - 12.2022
  • Gathered detailed use cases and requirements through regular on-site visits, virtual meetings and customer advisory board sessions.
  • Managed pre-production and production product deployments.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Directed and coordinated products, services and sales activities.
  • Used change methodologies to increase sales and led projects for increased productivity.
  • Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.the

Digital Product Owner /Product Manager

Emergya
Sevilla
03.2021 - 04.2022
  • Gathered detailed use cases and requirements through regular on-site visits, virtual meetings and customer advisory board sessions.
  • Managed pre-production and production product deployments.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Collected and analyzed market research data for use in forecasting.
  • Collaborated with development team on projects of SAS, Product teams, support and rollout teams

Product Owner with joint Project Manager

Fiduciaria Davivienda S.A. Grupo Bolívar S.A
01.2020 - 01.2021
  • Responsibilities in digital projects
  • Working from the product vision, with CMS and virtual assistants is in various channels for companies in the retail, security and insurance sectors
  • Coordinating multidisciplinary teams: developers, technical architects and quality under agile methodologies (Scrum
  • Kanban, Lean, among others)
  • User Story Review
  • Backlog priority and developments
  • Definition of MVP and functionalities
  • Achievements: -Developed strategies to increase the conversion of leads through the automation of flows in the virtual assistant
  • Increased margin by 21% -Optimization of new functionalities in CMS of the alarm sector worldwide, from the role of Product
  • Owner
  • Clients: Mango, Mapfre, Planeta and Verisure (Securitas)
  • Digital channels specialist, Formulate and propose the Product Strategy
  • Management, plans for digital transformation, and channel optimization, supported by the Heritage
  • Banking area of Banco Davivienda
  • I migrated the traditional processes to the digital environment, achieving improvements in the number of openings and contributions of the funds
  • Achievements
  • I developed transactional referral strategies using the digital channels of Banco Davivienda, reducing office transactions from 70% to 50%, and increasing movements in digital channels, towards collective investment funds.
  • Supervised performance of workers with goals of improving productivity, efficiency and cost savings.
  • Oversaw project execution, phase progress, workmanship and team performance to drive on-time completion of deliverables.
  • Coordinated with technical and IT teams to develop company website and create online advertisements.

Digital Leader

Banco Davivienda S.A. Grupo Bolivar S.A
01.2017 - 01.2018
  • Member of a multidisciplinary team, responsible for the digital transformation of Banco Davivienda towards digital media leading the communications component for the adoption of tools and change management
  • Achievements:
  • I participated in the creation and implementation of the "Davivienda Go" project that led to the migration of both the Management and the commercial force towards an internal digital transformation and processes, generating substantial savings in procedures, eliminating the use of traditional elements, paper management or manual tasks, optimizing results and mobilizing an organization of more than 23000 employees
  • Professor of Master in Digital Business
  • Management and Management
  • Identified risks and opportunities for lead generation, media optimization, conversion rates and application yield rates.
  • Developed marketing packages involving web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization for clients.

Director- Digital Marketing Consultant

Yointic.com
01.2007 - 01.2017
  • Improved short- and long-term digital marketing strategies.
  • Developed marketing packages involving web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization for clients.
  • Collaborated closely with clients to understand business needs and professional expectations and used information to define plan to boost success.
  • Created and implemented inbound marketing strategies to generate more organic traffic and leads for clients.
  • Developed and managed digital pay-per-click advertising programs with Google AdWords and third-party content distribution networks.
  • Built relationships with bloggers and traditional media to increase positive brand awareness in community.

Education

Master’s Degree - Digital Business Management

Universidad Politécnica de Valencia
01.2017

Master - Financial Management

ESIC
01.2006

Business Administration

Universidad Externado de Colombia
01.1999

Skills

  • Product Vision and Strategy Ownership
  • Teamwork and Collaboration
  • Product Roadmaps
  • User and UX Research
  • Data Analytics
  • Scrum Framework
  • Research and Trend Analysis
  • Product Development
  • User Journeys, Story Maps, User Stories
  • Improvement Metrics Measurement
  • Prioritization and Execution
  • End-to-End Feature Delivery
  • Google Analytics
  • Product Development Consultations

Languages

  • English
  • Spanish

Timeline

Product Manager

Derivco
12.2023 - Current

Senior Product Owner /Product Manager

Sportradar
04.2022 - 12.2022

Digital Product Owner /Product Manager

Emergya
03.2021 - 04.2022

Product Owner with joint Project Manager

Fiduciaria Davivienda S.A. Grupo Bolívar S.A
01.2020 - 01.2021

Product Owner Senior

Seguros Bolivar S.A. Grupo Bolivar S.A
01.2018 - 01.2020

Digital Leader

Banco Davivienda S.A. Grupo Bolivar S.A
01.2017 - 01.2018

Professor

Universidad Politécnica de Valencia
01.2016 - 01.2020

Director- Digital Marketing Consultant

Yointic.com
01.2007 - 01.2017

Master’s Degree - Digital Business Management

Universidad Politécnica de Valencia

Master - Financial Management

ESIC

Business Administration

Universidad Externado de Colombia

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AMALIA GÓMEZ