ALEX CASSOLA MUNTAL
Barcelona
Summary
Sales and Export Specialist with over 20 years of experience in leading international commercial strategies across paper, cardboard, packaging, advertising, and consumer goods sectors. Proven expertise in market development, export/import operations management, and strategic contract negotiations. Extensive background in sales direction, marketing, and product development, with in-depth knowledge of the paper and packaging industry. Established global client network in Europe, the U.S., and emerging markets, demonstrating a track record of business growth and brand positioning.
Overview
29
29
years of professional experience
Work History
Sales&Marketing Director
Win Direct
Barcelona
03.2022 - Current
- Developed and executed strategic sales plan for international consumer goods markets.
- Directed sales, design, development, and product departments to achieve targets.
- Designed advertising campaigns and branding initiatives for successful go-to-market execution.
- Managed strategic partnerships to enhance sales and improve product positioning.
Export Director
Iberboard Mills
Alcover
01.2018 - 03.2022
- Managed international market strategies with a focus on U.S. expansion.
- Established strategic accounts and promoted sustainable packaging development.
- Directed export team to achieve KPIs and profitability objectives.
- Negotiated institutional tender offers for annual supply contracts.
Sales Manager / Business Development Manager
Bluesun Consumer Brands
Mataró
01.2017 - 01.2018
- Managed strategic international accounts for P&G and Henkel, driving revenue growth.
- Developed global business strategies in fast-moving consumer goods sector.
- Negotiated and executed joint commercial plans to enhance market presence.
Export Area Manager
Abelan Catalana
Alcover
03.2015 - 01.2017
- Facilitated international expansion across Europe, North America, and Oceania.
- Developed marketing strategies while supervising distribution channels.
- Opened new markets, consolidating portfolio and managing budgets effectively.
Operations & Sales Manager
Imatge i Lletra
Barcelona/Girona
09.2004 - 11.2013
- Directed team of graphic designers and operators for cohesive project execution.
- Managed advertising and branding projects from inception through completion, including print and packaging.
- Negotiated with suppliers to optimize production costs effectively.
- Handled key account management for major clients like INDITEX, MANGO, and ECI.
Product Manager, Digital Dept.
Digital Prepress International
San Francisco
01.1997 - 05.2004
- Led digital department, establishing pioneering practices in California.
- Analyzed market trends and competitive landscape to inform strategies.
- Coordinated multidisciplinary teams to enhance project outcomes.
- Identified client needs to drive product development and improvements.
- Ensured product profitability and competitiveness in market.
- Prioritized features and managed product roadmap effectively.
Education
MBA -
ESADE Business School
BarcelonaExchange MBA -
Northwestern University – Kellogg School of Management
EE.UUBusiness Administration Degree -
UC Berkeley
EE.UUSkills
- Sales and import/export management
- Global stakeholder engagement
- Paper, board, and packaging expertise
- International business development
- Tender offers and contract negotiation
- Advertising strategy and planning
- Branding and marketing execution
- Consumer packaged goods
Languages
- Spanish, Native
- English, bilingual
- Catalan, Native
Timeline
Sales&Marketing Director
Win Direct
03.2022 - Current
Export Director
Iberboard Mills
01.2018 - 03.2022
Sales Manager / Business Development Manager
Bluesun Consumer Brands
01.2017 - 01.2018
Export Area Manager
Abelan Catalana
03.2015 - 01.2017
Operations & Sales Manager
Imatge i Lletra
09.2004 - 11.2013
Product Manager, Digital Dept.
Digital Prepress International
01.1997 - 05.2004
MBA -
ESADE Business School
Exchange MBA -
Northwestern University – Kellogg School of Management
Business Administration Degree -
UC Berkeley