Hi, I’m
ALEX CASSOLA MUNTAL
Barcelona
Summary
Sales and Export Specialist with over 20 years of experience in leading international commercial strategies across paper, cardboard, packaging, advertising, and consumer goods sectors. Proven expertise in market development, export/import operations management, and strategic contract negotiations. Extensive background in sales direction, marketing, and product development, with in-depth knowledge of the paper and packaging industry. Established global client network in Europe, the U.S., and emerging markets, demonstrating a track record of business growth and brand positioning.
Overview
29
years of professional experience
Work History
Win DirectBarcelona
Sales&Marketing Director
03.2022 - Current
Job overview
- Developed and executed strategic sales plan for international consumer goods markets.
- Directed sales, design, development, and product departments to achieve targets.
- Designed advertising campaigns and branding initiatives for successful go-to-market execution.
- Managed strategic partnerships to enhance sales and improve product positioning.
Iberboard MillsAlcover
Export Director
01.2018 - 03.2022
Job overview
- Managed international market strategies with a focus on U.S. expansion.
- Established strategic accounts and promoted sustainable packaging development.
- Directed export team to achieve KPIs and profitability objectives.
- Negotiated institutional tender offers for annual supply contracts.
Bluesun Consumer BrandsMataró
Contract manufactur / Business Development Manager
01.2017 - 01.2018
Job overview
- Managed strategic international accounts for P&G and Henkel, driving revenue growth.
- Developed global business strategies in fast-moving consumer goods sector.
- Negotiated and executed joint commercial plans to enhance market presence.
Abelan CatalanaAlcover
Export Area Manager
03.2015 - 01.2017
Job overview
- Facilitated international expansion across Europe, North America, and Oceania.
- Developed marketing strategies while supervising distribution channels.
- Opened new markets, consolidating portfolio and managing budgets effectively.
Imatge i LletraBarcelona/Girona
Operations & Sales Manager
09.2004 - 11.2013
Job overview
- Directed team of graphic designers and operators for cohesive project execution.
- Managed advertising and branding projects from inception through completion, including print and packaging.
- Negotiated with suppliers to optimize production costs effectively.
- Handled key account management for major clients like INDITEX, MANGO, and ECI.
Digital Prepress InternationalSan Francisco
Product Manager, Digital Dept.
01.1997 - 05.2004
Job overview
- Led digital department, establishing pioneering practices in California.
- Analyzed market trends and competitive landscape to inform strategies.
- Coordinated multidisciplinary teams to enhance project outcomes.
- Identified client needs to drive product development and improvements.
- Ensured product profitability and competitiveness in market.
- Prioritized features and managed product roadmap effectively.
Education
ESADE Business School
MBA
Northwestern University – Kellogg School of Management
Exchange MBA
UC Berkeley
Business Administration Degree
Skills
- Sales and import/export management
- Global stakeholder engagement
- Paper, board, and packaging expertise
- International business development
- Tender offers and contract negotiation
- Advertising strategy and planning
- Branding and marketing execution
- Consumer packaged goods
Personal Information
Timeline
Sales&Marketing Director
Win Direct
03.2022 - Current
Export Director
Iberboard Mills
01.2018 - 03.2022
Contract manufactur / Business Development Manager
Bluesun Consumer Brands
01.2017 - 01.2018
Export Area Manager
Abelan Catalana
03.2015 - 01.2017
Operations & Sales Manager
Imatge i Lletra
09.2004 - 11.2013
Product Manager, Digital Dept.
Digital Prepress International
01.1997 - 05.2004
ESADE Business School
MBA
Northwestern University – Kellogg School of Management
Exchange MBA
UC Berkeley
Business Administration Degree