Yutong Fan

• MKT Strategy

- Develop and establish marketing strategy for local markets, including Brand Marketing, Product Marketing, PR & Communications, Digital Marketing, Social Networks operation and Sponsorships etc.

- Responsible for country level business and brand KPIs.

- Interface between Local MKT, Hub MKT and HQ MKT teams.

• Budget & team management

- Marketing budget planning & management

- Team management, KPI setting, mentoring and evaluation.

• Partnership

- External relationship management with media, press, clients, agencies, and partners.

• Online sales

- Responsible for Sales of OPPO own E-commerce, and other 3p platforms such as Amazon.es, PC components and AliExpress.

- User experience and conversion performance optimization for both own and 3P e-commerce business.

• Performance marketing

- Traffic and performance Marketing planning and execution for OPPO E-commerce and Amazon Brand Store

- Leveraged the resource and optimize efficiency of cooperation between Mkt and sales

• Budget and team Management

- Team & budget management of Online sales and performance MKT

• Marketing & Brand projects management

- Product launch campaign, Digital &SNS management & coordination

- Coordination between local MKT and Online Sales

- Coordination between WEU MKT and local MKT

• AE brand growth

- Responsible for Marketing and Brand strategy in key European markets associated to big promotions, such as 11.11, targeting boosting GMV, brand popularity and PR impact.

- Responsible for AE brand growth in local markets.

• New user’s acquisition

- Focus on channel expansion and operation, at the same time explore creative acquisition models and local channels in different territories (Retail, catering, delivery apps, etc.)

• Partnership

- Partnership development in Spanish market, targeting brands with extensive user base and great GMV driving potential. Cooperation model based on but not limited to resource exchange& co-marketing actions.

- Successfully amplified partnership channels scale during double 11 2019; developed together with team new cooperation model in 2020.

• Cooperation model based on but not limited to resource exchange& co-marketing actions
• Successfully amplified partnership channels scale during double 11 2019; developed together with team new cooperation model in 2020.

• Brand stores & in-store experience management

- Huawei stores’ development

Brand store management with Spanish key retailers (MM, ECI, Worten, Fnac..etc)

Accomplished transition of Huawei’s retail image from low to high-end.

Significantly enhanced consumers’ in-store experience and boosted the rapid sales and brand growth.

- Lead and coordinate with huge central and regional retail team.

• Trade-MKT management

- Trade marketing program development, negotiation and implementation with key operator and retailers.

• Retail project, budget and properties management.

- Budget and project management, ROI Optimization, and risk control.

- Suppliers´ management.

• Media buy and offline campaign lead

- Media and offline activation strategy and implementation around product launches, aligning with GTM, developing optimized media and offline advertising campaign for different target consumers.

• Global interface of la LIGA sponsorship

- As Huawei's global interface for the LFP sponsorship, giving support and proper solution to all issues regarding the sponsorship, rights usage in coordination with LFP.

• Visual assets management

- Develop and manage creative assets for all products including the correspondent creative or localization work for Spain market. Ensure unified visual in all online and offline channels.

- Responsible for sales, customer service, and store operation in Bvlgari flagship stores in Madrid.

- Director´s Daily schedule organization and office management

- Support to his internal and external communications with team and clients.

- Organize meetings and events for different departments, and external suppliers.

- Define product marketing and business development strategy for Chinese market based on market and consumers studies. Organize product promotion, exhibitions and fairs.

- Promote business collaboration with main Chinese players, conduct business visits and meetings, supporting key negotiations.

- CRM management, identify and capture potential customers, consolidate, and manage relationship with existent customers.

- Website, product brochure, exhibition materials and other marketing materials &tools development and production.

- Establish and maintain the connection between the association members and foreign associations, companies and consultants and embassies’ commercial offices, as well as other international commercial and financial entities.

- Investigation on investment and legal environment and of foreign markets, in search of potential cooperation opportunities for the association members.

- Maintain good relationship with media (mainly press) to enhance the association’s influence in the industry.

- Internship covering several sports events, including the visit to Shanghai of the FC Barcelona.