Yimei LI
Paris
Summary
A fresh graduate with a business school master degree and almost 5 years of professional experience (internships included) in marketing, CRM, and communication, looking for a CDI or CDD opportunity starting ASAP.
Overview
7
7
years of professional experience
Work History
Consumer Marketing Assistant Manager -Tom Ford Beauty EMEA
The Estée Lauder Companies
07.2023 - 12.2023
- CONSUMER MARKETING: Monthly follow-up on 360 activation files and SOV + EMV monitoring and analysis / Launch recap consolidation for each big initiative
- PR: Monthly PR report consolidation from affiliates & follow up / Coordination of PR needs and request Global or affiliates
CRM Project Assistant Manager - Lancôme DMI
L'ORÉAL
07.2022 - 12.2022
- CRM GUIDELINES & LOYALTY: Revamp of the loyalty program: support activation kit creation and digital note / CRM animations: Support the strategy & activation kit creation
- METAVERSE: Help elaborate the brand's metaverse strategy and the pilot project with Lancôme China
- DATA & ANALYTICS: Support segmentation, CLV & best buddies analysis for all markets
- OMNICHANNEL: Help implement virtual pop up experiences in market
Marketing Intern
Cleverdis
08.2021 - 12.2021
- Marketing: Build and maintain elation with prospects & clients (SAMSUNG, LG, SONY, PANASONIC etc) and monitor SEO and web traffic metrics with Google Analytics
- CRM: Follow up and update exhibitor database on SAP system and Pipedrive
CRM Executive & Content Manager (Contract)
LAIX Inc.
10.2019 - 08.2020
- Develop tailored strategies to manage and guide target clients for ensuring client engagement and relationship bonding
- Responsible for consolidating reports and analysis with quantitative & qualitative feedback to monitor the execution
Fashion PR
The Blonds
01.2019 - 07.2019
- Maintain relationships with presses and brand partners and develop collaboration and maintain communication with celebrities and influencers
Culture Marketing (Contract)
Centro Cultural y Educativo Costarricense Chino
03.2017 - 12.2018
- Develop and maintain business relationships in Costa Rican public middle-high schools
- Organize culture exchange activities and events with the Chinese Embassy and Education Ministry of Costa Rica
Education
MSc in Management - Grande Ecole -
Emlyon Business School
Lyon, France06.2024
Bachelor of Economics in International Business and Trade -
Hebei University of Economics And Business
Shijiazhuang, China07.2017
Skills
- Project Management
- Marketing (Tagger, Launchmetrics)
- CRM (SAP, Pipedrive)
- Data Analysis (Google Analytics)
- Microsoft Office (Excel, PowerPoint, etc)
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
French
Intermediate (B1)
Spanish
Advanced (C1)
event projects
- Assist creating and launching Lancôme's Rose Garden Metaverse project in China to bring consumer experience to the next level
- Assist planing IFA International Trade Show 2021/ IFTM Trade Show 2021/ ITB Berlin Trade Show 2021 etc, and coordinate the publication of the show dailies
- Assist planing The Blonds F/W 2019 Fashion Show during New York Fashion Week, and coordinate the media, partner brands, stylists, hair&makeup, models and celebrities
- Assist planing Chinese Bridge Competition in 2017 and 2018, and coordinate between Chinese Embassy and Education Ministry of Costa Rica
Timeline
Consumer Marketing Assistant Manager -Tom Ford Beauty EMEA
The Estée Lauder Companies
07.2023 - 12.2023
CRM Project Assistant Manager - Lancôme DMI
L'ORÉAL
07.2022 - 12.2022
Marketing Intern
Cleverdis
08.2021 - 12.2021
CRM Executive & Content Manager (Contract)
LAIX Inc.
10.2019 - 08.2020
Fashion PR
The Blonds
01.2019 - 07.2019
Culture Marketing (Contract)
Centro Cultural y Educativo Costarricense Chino
03.2017 - 12.2018
MSc in Management - Grande Ecole -
Emlyon Business School
Bachelor of Economics in International Business and Trade -
Hebei University of Economics And Business
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