Yanlin He
Marketer
Summary
I am a proactive and adaptable professional with a proven ability to quickly grasp new concepts, efficiently utilize office software, and excel as a collaborative team member.
Overview
3
3
years of professional experience
3
3
Languages
Work History
Strategy Intern
2OPEN
2024.01 - Current
- Collected and analyzed data from social media to complete market research.
- Assisted in developing integrated marketing strategies for European companies to enter Chinese market.
- Analyzed problems and worked with teams to develop solutions.
Marketing Intern
Señor Piña
2023.09 - 2023.12
- Assisted in managing the company's social media accounts, resulting in a 3000-follower increase on Instagram in two months
- Collaborated with the team to plan and execute marketing campaigns, including coordinating events and promotions
- Conducted market research to identify potential target audiences and develop targeted marketing materials
Product Operation Officer
Sohu.com
2021.05 - 2021.11
- Assisted in product planning and development, including conducting market research and competitor analysis
- Conducted user testing and collected feedback to inform product improvements
Education
Ph.D. - Marketing Research
University of Valencia
2023.11 - 2024.01
Master in International Business - undefined
University Pompeu Fabra
2022.09 - 2023.07
Bachelor in Spanish Philology - undefined
Beijing Jiaotong University
2018.09 - 2022.06
Skills
Teamwork skills
Data-Driven Decision-Making
Cross-Cultural Communication