Yanina Rohovska

Building a PR Department from Scratch:
- Conceived, shaped, and launched the PR department, tackling everything from process mapping and writer recruitment to metric identification.

Media Relations and Publications:
- Developed and nurtured a database of loyal journalists and streamlined our communication with them through crafted scripts and strategic flows.
- Ensured a steady presence in top Ukrainian media with a minimum of 15 free monthly publications, reaching 300,000 to 500,000 viewers and driving 5,000 clicks across all features (monthly).

Creation and Management of MyPoruch Charity Foundation:
- Spearheaded the creation of the MyPoruch charity foundation, including brand development, website creation, CRM system setup, and team assembly.
- Engaged in proactive fundraising and forged connections with major international foundations and media outlets.

Event Management and Participation:
- Organized and executed our own offline events, ensuring our brand was always on the scene and in the conversation.
- Prepared speakers and participated in profiled events as an invited speaker, providing further visibility and network expansion.

Agency Development:
- Originated the agency's concept, handpicked a dynamic team, and streamlined operational processes while actively engaging in client acquisition.

Marketing Strategy Creation:
- Crafted and implemented marketing strategies, primarily specializing in the retail and HoReCa sectors, to elevate client profiles and drive business goals.

Production & Video Campaign Management:
- Orchestrated production initiatives, developed video scripts, managed video releases, and spearheaded subsequent promotional activities on YouTube, ensuring content alignment with overarching marketing strategies.

Team Development:
- Assembled and led a robust marketing team from scratch, including two digital marketers, an SMM manager, email marketer, designer, and two copywriters to drive the department's strategic operations.

KPI/OKR System Implementation:
- Developed and instituted a KPI/OKR system, ensuring the marketing department's objectives were clearly defined, measurable, and aligned with organizational goals.

Market Expansion Research:
- Conducted comprehensive marketing research to identify and evaluate potential new market expansion opportunities and strategize entry approaches.

End-to-End Analytics:
- Implemented end-to-end analytics to streamline data collection, interpretation, and leverage insights for informed decision-making across marketing campaigns.

App Release:
- Spearheaded the release of an iOS application, coordinating development, testing, and launch processes to ensure a seamless user experience.

Website Revitalization:
- Directed the website overhaul, ensuring a modern, user-centric design and functionality, enhancing user engagement and conversion.

Campaign Management:
- Launched and managed diverse advertising campaigns, ensuring alignment with brand messaging and target demographic needs, overseeing budgets and analyzing ROI.

Media Relations:
- Ensured consistent media support and brand presence across various platforms by establishing and maintaining media relations and curating compelling brand narratives.

Team Leadership:
- Managed a multifaceted marketing team comprising designers, digital marketers, copywriters, photographers, support staff, and SMM specialists, fostering a collaborative and result-driven environment.

Campaign Planning & Budgeting:
- Oversaw the planning and budgeting of marketing campaigns, ensuring strategic alignment with company objectives and optimal resource allocation.

CRM Integration:
- Led the integration of CRM solutions to streamline customer data management and facilitate targeted marketing strategies.

Strategic Marketing Development:
- Devised and implemented innovative marketing strategies, incorporating new technologies to enhance product visibility and retail rationing.

Retail Partnership Initiatives:
- Launched and managed collaborations with retail partners, creating mutually beneficial alliances and amplifying brand presence in the market.

Research and Analysis:
- Conducted thorough research and analysis focusing on competitors, market trends, key sectors, tender platforms, and profile-specific auxiliary resources to inform strategic planning.
Team Management:
- Led a marketing selection team specializing in various domains, including SEO, SMM, PPC, and copywriting, ensuring synchronized efforts towards common marketing goals.
PR and Marketing Material Development:
- Spearheaded the creation of comprehensive PR and marketing materials, such as company presentations, white papers, case studies, and blog content, enhancing brand presence and authority in the market.
Marketing Strategy Development:
- Crafted and implemented robust marketing strategies for product promotion, aligning initiatives with market insights and organizational objectives.

Blogger Collaboration:
- Orchestrated comprehensive blogger outreach, initiating advertising campaigns, designing creatives, and steering detailed campaign analytics to gauge performance and ROI.
International Media Liaison:
- Forged and maintained relationships with European and American media outlets, securing expert publications, interviews, and press releases to enhance global brand visibility.
Brand Monitoring:
- Executed meticulous brand mention monitoring across various platforms to manage brand image and curate responsive strategies.
Event Material Preparation:
- Spearheaded the development of material for professional events, ensuring alignment with brand messaging and optimizing engagement opportunities.
Special Projects and Production Management:
- Led special projects, encompassing the conceptualization of production synopses for video content, casting, location scouting, and overseeing the production process to ensure coherent and impactful brand storytelling.

Team Management:
- Directed the PR and SMM department, leading a dynamic team of 5, cultivating a productive and innovative environment to execute strategic initiatives.
PR Strategy Development & Implementation:
- Devised and deployed astute PR strategies to enhance brand narratives and positioning in the market.
Social Media Brand Promotion:
-Spearheaded the elevation of brand presence across various social media platforms, optimizing engagement and fostering community building.
Online Reputation Management:
- Vigilantly mitigated and managed online reputation, tackling negative reviews, social media commentary, search results, and media coverage, implementing robust crisis management protocols.
Reputation Analytics:
-Conducted thorough analytics of existing client reputation, synthesizing data to formulate actionable insights and strategy adjustments.
PR Event Coordination:
-Orchestrated PR events, ensuring seamless operation and alignment with strategic communication goals.
Show Marketing:
-Led innovative show marketing campaigns to maximize brand visibility, audience engagement, and message delivery.
Traffic Acquisition:
-Implemented strategies to drive traffic to various platforms, utilizing a mix of organic and paid avenues to achieve optimized customer acquisition.

Content Department Management:
- Orchestrated the operations of the content department, ensuring the delivery of compelling and brand-aligned content across multiple platforms and mediums.
Brand Strategy & Positioning:
-Crafted comprehensive brand strategies, meticulously defining and navigating brand positioning in varied market landscapes.
External Corporate Communication:
-Led the company’s external communication, interfacing with the market, competitors, and media entities, ensuring coherent and impactful messaging.
Text Content Creation for Client Products:
-Curated textual content tailored for client products, ensuring alignment with respective brand voices and communication objectives.
Tender Participation & International Festivals:
- Engaged in tenders and represented the company at international festivals, fostering networking and showcasing organizational capabilities to a global audience.

Creative Concept Development:
-Innovated creative concepts by blending brand essence and creative foresight, driving campaigns and projects that resonate with target audiences and foster engagement.
Naming and Slogan Creation:
-Conceived impactful naming and slogan solutions, ensuring alignment with brand identity and market relevance, while steering memorable and lasting consumer impressions.
Text Content Creation for Various Media:
-Crafted compelling textual content for video scripts, websites, and landing pages, ensuring a cohesive and enticing user experience while amplifying brand messages across platforms.