Summary
Overview
Work History
Education
Skills
Websites
Certification
Awards
Languages
Timeline
Generic

Yana Temnova

Barcelona

Summary

High-profile & experienced Brand Manager with strong experience translating business strategies, mission, and vision into campaigns and branding strategies.

Proven track record in developing and executing successful go-to-market strategies, brand key visual elaboration, rebranding projects, and BTL projects.
13+ years of experience in strategic campaign and brand management, working with digital products in a fast-paced, international environment.
5+ years of experience in a leadership position.
I'm used to thinking outside of the box and enthusiastic about bringing awealth of experience and strategic vision to a forward-thinking company that values innovation and embraces emerging technologies.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Brand Manager

Evolwe
08.2023 - Current
  • Helping to expand company's branding personality from defining strategy to implementing innovative approaches that set Evolwe apart in the competitive AI landscape
  • UX/UI optimization
  • Managing participation in conferences and podcasts.

Chief Marketing Officer

YEP
06.2022 - 12.2023
  • Managing marketing activities of a business unit
  • Developing a strategy for a product solution go-to-market
  • Managing a team of external agencies/services
  • Designing marketing campaigns and analyzing campaigns performance
  • Carrying out market research, customer and competitor insights analysis, discovering competitive advantages
  • Setting goals and monitoring results, reporting
  • Managing budgets.

Brand Manager

ISUZU RUS
10.2019 - 08.2023
  • Development and launch of new identification standards for ISUZU Russia and CIS (Armenia, Kazakhstan, Belarus): BrandBook, guidelines, internal and external identification
  • Completed 2 projects on the overall launch of new ISUZU models on the market
  • Support in the launch and development of the ISUZU Spare Parts E-commerce project
  • Organized press tours for journalists, static presentations, dealer's conference
  • Participated in the development of the Dealer Marketing Policy
  • Project management for the development of product websites (SUV ISUZU)
  • ATL: creative development & launch (Radio, Digital Marketing, Press).

Group Brand Manager

AGAT Group. Автохолдинг
08.2010 - 09.2019
  • Engagement in the organization of local activities within the global sporting events: UEFA EURO-2012, The 2013 Summer Universiade and FIFA WORLD CUP-2018 in Russia
  • Participated in theopening of 11 dealerships of global automobile brands on theRussian market from tenders to the opening ceremony: Hyundai, Genesis, Mitsubishi, FORD, Skoda, Renault, Scania.

Education

Bachelor's degree - Public Relations, Advertising, and Applied Communication

University of The Russian Academy of Education
Moscow, Russia
06.2011

Skills

  • Teamwork
  • Marketing Campaigns
  • Brand Activation
  • Brand Awareness
  • Brand Strategy
  • Market Research
  • Mobile Application Development
  • Content Strategy
  • Creative Concept Development
  • B2B Marketing Strategy
  • Corporate Branding
  • Event marketing

Certification

  • The Fundamentals of Digital Marketing - Google Digital Garage, 24L T4D XBU
  • SMM Fundamentals Exam - Semrush, #ePFUqBp9UuvC6Qx
  • Semrush Content Marketing Toolkit Exam - Semrush, #Yp9TrkOuhcvhnxS
  • Content Marketing Fundamentals Exam - Semrush, #PdGwSzacOtzDJBl
  • INSIDE LVMH CERTIFICATE - LVMH, 64147f8102

Awards

  • The most successful marketing project for the launch of the Hyundai ix35 - Hyundai Motor CIS, 02/01/14, Launch of Hyundai ix35 for clients in Astrakhan (Russia)
  • The best promotion program for the premium model Hyundai EQUUS - Hyundai Motor CIS, 12/01/12, The best promotion program for the premium model Hyundai EQUUS in Nizhniy Novgorod (Russia)
  • The best marketing project 2016 - Hyundai Motor CIS, 12/01/16, The best marketing project for the launch of the Hyundai Elantra in Volgograd (Russia)
  • The best promotion program for the premium model Hyundai EQUUS - Hyundai CIS, 12/01/15, The best promotion program for the premium model Hyundai EQUUS in Nizhniy Novgorod (Russia)
  • Honor for professionalism and creativity in after-sales marketing - Hyundai Motor CIS, 01/01/15, Honor for professionalism and creativity in after-sales marketing. Presentation of a case study on the development of a loyalty bonus program.

Languages

Russian
Bilingual or Proficient (C2)
English
Advanced (C1)
Spanish
Beginner (A1)

Timeline

Brand Manager

Evolwe
08.2023 - Current

Chief Marketing Officer

YEP
06.2022 - 12.2023

Brand Manager

ISUZU RUS
10.2019 - 08.2023

Group Brand Manager

AGAT Group. Автохолдинг
08.2010 - 09.2019

Bachelor's degree - Public Relations, Advertising, and Applied Communication

University of The Russian Academy of Education

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Yana Temnova