

Digital profile focused on customer engagement and business growth, with experience in marketing, business development, and performance analysis. I have contributed to client activation and management in demanding environments such as healthcare, helping improve customer relationships and the performance of marketing initiatives.
Skilled in digital analytics (Google Analytics, dashboards) and currently specializing in AI applied to marketing, with a focus on optimizing communication, data-driven decision-making, and enhancing the customer journey.
Supported customer engagement and marketing initiatives in a healthcare environment, contributing to the coordination of campaigns, events, and client communications. Worked closely with cross-functional teams to enhance customer experience, ensure effective execution of initiatives, and support data-informed decision-making.
Led the execution of a pilot eRep project, designing and implementing a customer engagement plan to test new interaction models with healthcare professionals. Tracked and analyzed engagement performance to optimize actions, improve customer activity, and support data-driven decision-making.
Managed multilingual content and product strategy across Amazon Seller and Vendor platforms, leveraging SEO and keyword insights to enhance customer engagement, improve visibility, and drive conversion performance.
Driving international business growth through strategic prospecting, CRM optimization, and high-impact client engagement, negotiation, and account management to maximize conversion and revenue.