Yagaseelan Vellasamy
Sedavi,Spain
Summary
Positive, confident and problem-solving CEO with extensive background leading, developing and strengthening management teams in order to maximize company profitability, efficiency and revenue.
Multicultural/globally experienced; leading and growing all sectors of a business to make it a dynamic and progressive organization.
Down-to-earth, roll up your sleeves work ethic and not afraid to get hands dirty and able to establish sustainable and profitable relationships with customers, suppliers and stakeholders across the world.
Overview
17
17
years of professional experience
Work History
CEO
BAS-IP SOLUTIONS
Valencia
01.2020 - Current
- Led, developed and implemented operational plans to drive business growth (130%) and increase profitability through strategic planning of the company
- Led the company development to growth in market share (TOP 3 in 3-year timespan)
- Oversaw the development of new products and services
- Established short-term and long-term goals.
SALES DIRECTOR
BAS-IP LP
Edinburgh
11.2017 - 12.2019
- Devising and implementing the company's sales strategy
- Setting revenue targets for the company and setting key performance indicators
- Meeting with the sales managers on a monthly basis to assess company performance against KPI's
- Speaking at conferences and events about the company's products and services
- Implementing sales strategies across the company and monitoring effectiveness
- Keeping a close eye on the sales activities of competitors and utilising ideas where appropriate
- Overseeing performance management of under-performing sales staff
- Implementing a variety of new business initiatives to drive sales
- Ensuring the organisation has an effective sales training programme
- Working with members of the board on budgeting and planning
- Negotiating agreements for contracts with customers and ensuring commerciality
- Implementing an effective sales pipeline and lead tracking process
- Implementing best practice in sales techniques throughout the department
SUBSIDIARY SUPERVISING DIRECTOR & AREA MANAGER
Fermax Electronica SAU
Valencia
09.2009 - 10.2017
- Lead and manage all activities of the company directly and through local subordinate managers (Country Manager, Technical Manager & Office Manager)
- Plans, directs, coordinates, delivering strategic decisions, establishes operating procedures, budgeting, marketing, the formation of business plans, process reviews, efficiency, savings, improvements, financial planning, contract negotiation, team management and leadership
- The main objective is to achieve the sales and profit goals specified in the Business Plan and the Profit & Loss (P & L) account
- For the past 7 years have contributed sales growth over 100% and moved from newcomer to top 3 in the market
- Generate new growth opportunities by understanding the market dynamics and trends, anticipating market and identify “needs & requirement” of the market.
PRODUCT MANAGER & INTERNATIONAL ACCOUNT TECHNICAL ADVISOR
Fermax Electronica SAU
Valencia
09.2006 - 09.2009
- Working closely with Sales, Technical, R & D, Marketing Department, and upper management teams in order to support the development and execution of business plans and key clients/account activities
- Actively participate / support sales initiatives and marketing actions, which include team training, knowledge sharing, speaker in events/workshops, the writing of the contents for business cases and or success cases for general marketing material
- Managing business development on a strategic level for practice (partnership networking, market research, prospects identification, support to marketing actions, speaker in events, technical workshops, etc.)
- Communicating effectively with clients to identify needs and evaluate alternative business solutions and strategies.
Education
Masters - MSc (Masters of Science) - Radio Systems Engineering
University of Hull
BEng (Hons) - Electrical and Electronic Engineering
Nottingham Trent University
Diploma - HND - Electrical and Electronic Engineering
University of Lincoln
Skills
- Strategic decision-making
- Integrative negotiation
- Business planning
- Business relations
- Operational oversight
- P&L
Interests
Personal Details
Interests:
, Sports & Fitness: Represented (national team) in Taekwondo for 7 years, participated and obtained medals in numerous local and international tournaments including Olympic selection team, also provided martial arts lessons.
Reading: Fitness/nutrition, business, economics & new technology developments
Learn languages and history.
Cooking: One of my passions, I find deep satisfaction and joy in the art of preparing and creating dishes.
Languages
English
Fluent
Spanish
Fluent
Malay
Native
Tamil
Native
French
Elementary
Chinese (Cantonese)
Elementary
Timeline
CEO
BAS-IP SOLUTIONS
01.2020 - Current
SALES DIRECTOR
BAS-IP LP
11.2017 - 12.2019
SUBSIDIARY SUPERVISING DIRECTOR & AREA MANAGER
Fermax Electronica SAU
09.2009 - 10.2017
PRODUCT MANAGER & INTERNATIONAL ACCOUNT TECHNICAL ADVISOR
Fermax Electronica SAU
09.2006 - 09.2009
Masters - MSc (Masters of Science) - Radio Systems Engineering
University of Hull
BEng (Hons) - Electrical and Electronic Engineering
Nottingham Trent University
Diploma - HND - Electrical and Electronic Engineering
University of Lincoln
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