Xilef Grateron
Vilanova I La Geltrú
Summary
With over a decade of progressive experience in sales leadership and international business development, I have honed my skills in driving revenue growth, expanding market presence, and fostering strategic partnerships across diverse global markets.
My career journey began in sales leadership roles within multinational corporations, where I cultivated a deep understanding of cross-cultural communication and relationship building while leading high-performing sales teams to exceed targets and deliver exceptional results have a proven track record of developing and executing comprehensive sales strategies that capitalize on market trends, identify growth opportunities, and penetrate new territories. I have successfully expanded sales into emerging markets, established robust distribution channels, and optimized sales processes to drive operational efficiency and maximize profitability. Can contributebute to driving business success, expanding market reach, and delivering unparalleled value to customers on a global scale.
Overview
19
19
years of professional experience
Work History
Export Area Manager & E-commerce USAProjec Manager
Majorica Internacional S.L
03.2022 - Current
- Develop and implement strategies to drive sales and market share growth in Europe, LATAM, and NorthAmerican markets.
- Identify and evaluate new business opportunities, including potential distribution channels and partnerships.
- Led a team to achieve company goals and exceed targets consistently at the international level, fostering a positive work environment.
- Build and maintain strong relationships with key clients and distributors to ensure customer satisfaction and loyalty.
- Monitor market trends, competitor activities, and regulatory changes to adjust strategies as needed.
- Coordinate with internal departments such as sales, marketing, and logistics to ensure smooth operations and timely delivery of products.
- Conducted business strategies and develop action plans for growth.
- Conducted training sessions to educate clients on best practices to increase profitability.
- Lead cross-functional teams to develop and implement e-commerce projects and initiatives aimed at increasing online sales and enhancing the customer experience.
- Collaborate with IT and digital marketing teams to optimize the company's e-commerce platforms and ensure they align with market trends and consumer preferences.
- Analyze e-commerce metrics and performance data to identify areas for improvement and implement actionable strategies to drive growth.
Business Development Manager
Shotl On Demand Shuttle Services
07.2019 - 03.2022
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Represented company and promoted products at conferences and industry events.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Launched new product lines by conducting extensive competitor analysis and identifying gaps in the existing market offerings.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
International Sales Manager
Wavecontrol
02.2018 - 07.2019
- Traveled from UK to USA & Canada to reach customers in international markets.
- Improved sales techniques and made sales pitches to 30 potential clients per quarter.
- Documented transactions and managed high-value accounts using SAP & ZOHO CRM & Quickbooks.
- Collaborated with Regional Sales Managers to make strategic sales decisions.
- Developed relationships with clients and potential clients to improve business growth.
- Negotiated with Public & private sector companies to achieve advantageous deals for the company.
- Expanded international sales by cultivating strong relationships with key clients and distributors.
- Organized successful trade show events to showcase products, generating increased brand awareness and attracting new customers from around the world.
- Implemented rigorous forecasting methods to accurately predict future sales revenue, guiding management decisions on resource allocation.
- Collaborated with marketing teams to create targeted promotional campaigns that drove significant growth in international sales.
- Developed comprehensive training programs for new hires, resulting in faster integration into the team and increased productivity.
- Analyzed market trends and competitor activities to identify new opportunities for business expansion.
- Coordinated closely with product development teams to provide feedback from clients, informing improvements in design, quality, or functionality.
- Exceeded annual sales targets consistently by proactively identifying untapped markets and pursuing new client leads.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
International Market Development & Sales Manager U
ZICLA
03.2017 - 02.2018
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent travel and followups.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Optimized territory management plans by analyzing data on customer demographics, preferences, and buying patterns.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Export Retail Account Executive
Industex
04.2014 - 03.2017
- Developed targeted sales strategies for specific product categories, increasing overall category performance.
- Increased sales revenue by building strong relationships with clients and identifying their individual needs.
- Optimized inventory management processes, reducing stock discrepancies and minimizing out-of-stock occurrences.
- Handled complex negotiations tactfully by finding creative solutions that satisfied both parties involved.
- Reduced customer complaints by addressing issues promptly and implementing effective solutions.
- Collaborated closely with other departments such as logistics, finance, and marketing for seamless operations across all aspects of the business.
- Ensured timely fulfillment of orders and accurate invoicing by working closely with supply chain teams.
- Monitored competitors'' activities within assigned territory to stay informed about market developments and adjust sales strategies accordingly.
- Negotiated favorable pricing and terms with suppliers, ensuring the best possible deals for the company.
- Managed sales plan activities, promotions and product launches resulting in expanded revenues and branding.
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints, and promote new offerings.
- Maintained sales tracking reports to support operational enhancements and implement corrective actions.
- Interacted with problematic accounts, helping to build lasting rapport and boosting revenue opportunities.
- Worked closely with commercial operational departments to schedule targeted promotional campaigns.
Global Sales Manager
TRADIA GLOBAL INTERNACIONAL SL
03.2011 - 04.2014
- Conduct comprehensive market analysis to identify potential export opportunities and market trends.
- Develop strategic plans to penetrate new markets and expand market share globally.
- Collaborate with cross-functional teams to align export strategies with overall business objectives.
- Develop and implement sales strategies to drive growth and maximize profitability.
- Monitor sales performance, analyze sales data, and identify areas for improvement or optimization.
- Oversee export operations, including logistics, shipping, and customs compliance.
- Ensure adherence to international trade regulations, export controls, and compliance requirements.
- Implement best practices to streamline export processes and minimize operational risks.
Credit Analyst
Vanderbilt Mortgage & Finance
08.2009 - 12.2010
- Evaluate creditworthiness of individuals and businesses by analyzing financial statements, credit reports, and other relevant information.
- Assess risk factors and determine appropriate credit limits and terms for clients.
- Prepare detailed credit proposals and present recommendations to senior management.
- Monitor the performance of existing credit accounts and identify potential risks or opportunities.
- Collaborate with other departments, including sales and risk management, to ensure alignment with company objectives.
- Stay abreast of industry trends, regulatory requirements, and best practices in credit analysis.
Executive Assistant To Chief Executive Officer
Cuervo Real Estate Advisors
08.2005 - 05.2008
- Manage the CEO's calendar and schedule appointments, meetings, and conferences
- Prepare and organize documents, presentations, and reports for internal and external meetings
- Act as a liaison between the CEO and internal/external stakeholders, including clients, investors, and partners
- Screen and prioritize incoming communications, including emails, phone calls, and mail
- Maintain confidentiality of sensitive information and exercise discretion in all interactions
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Education
Master of Arts - International Relations & Conflict Resolution
American Military University
West Virginia, USA05.2011
Bachelor of Arts - Political Science And Government
University Of South Forida
Tampa, Florida, USA08.2008
Skills
Sales Leadership
Cross-Cultural Communication
Strategic Planning
Market Analysis
Relationship Building
Negotiation Skills
Sales Process Optimization
Team Development
Global Market Expansion
Customer Focus
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Timeline
Export Area Manager & E-commerce USAProjec Manager
Majorica Internacional S.L
03.2022 - Current
Business Development Manager
Shotl On Demand Shuttle Services
07.2019 - 03.2022
International Sales Manager
Wavecontrol
02.2018 - 07.2019
International Market Development & Sales Manager U
ZICLA
03.2017 - 02.2018
Export Retail Account Executive
Industex
04.2014 - 03.2017
Global Sales Manager
TRADIA GLOBAL INTERNACIONAL SL
03.2011 - 04.2014
Credit Analyst
Vanderbilt Mortgage & Finance
08.2009 - 12.2010
Executive Assistant To Chief Executive Officer
Cuervo Real Estate Advisors
08.2005 - 05.2008
Master of Arts - International Relations & Conflict Resolution
American Military University
Bachelor of Arts - Political Science And Government
University Of South Forida
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