Xenon Fallaha

• We saw a a 8.8% increase in followers during the year I worked on the team - from 10.4 to 11.4M followers
• Spear-heading content on the @rap page on Instagram
• 6 hour shift - every day including weekends
• I had to find, curate & create content (about 5-12 posts everyday)
• This comes with having a very solid understanding of the music / rap sphere & being able to consistently relevant content that performs well!
• Had also an in-depth position in working in promotion / ads side. (creating posts for artists who buy ad space on the page)

Overall, working with the biggest Rap community in the world & team was a steep learning curve initially but gave me exposure & experience I would never be able to get from anywhere else.

• Posting quality content every day for 290+ days, consistent and high quality
• Adapting to the ever changing IG algorithm over 5 years
• Cultivating a following without spending money on ADs.
• Picking / making content that I was 100% transparent & confident about despite hours required to make or predicted popularity of the video
• Choosing a niche that I was excited about (music / hip hop)
• Dedicate 60% of the time on building my following
• Create opportunities to grow (deliver content that other pages can use in return for credit/exposure)
• Build entrenched community with my following
  
• Skills required to complete these tasks:
  Paint / Adobe Photoshop
• Adobe Premiere Pro
• Social online presence with your fans (answer every comment, reach out to people, take advantage of every potential relationship)
• Ability to treat the people following you as extended friends or part of your life plays a big role. Being able to be genuine and embrace new individuals by engaging with them while simultaneously publishing content on a daily basis.

In 2017, I launched a page on Instagram designed to create, & sometimes curate, hip-hop content. 5 years ago, we’d call it “making a rap page.”

Accolades under the @XenFest brand:
1. 40K followers on Instagram
2. 36M+ impressions (IG + YouTube shorts)
3. Recognition from Kanye West, A$AP Rocky, Joey Badass, Shaquille O’Neal, Mos Def, Jay Electronica.
4. Average of 2K likes / 100 comments per post from an organic, real fanbase.