XAVIER Guirao
Barcelona
Summary
Proactive and creative professional with a strong background in digital marketing, sports choreography for advertising, and professional basketball. I am committed to continuous learning and constant improvement, with a results-driven mindset. My experience includes developing digital strategies, managing social media platforms, creating visual content, and aligning sports performance with brand communication. I am motivated to face new challenges and contribute value in dynamic and competitive environments.
Overview
12
12
years of professional experience
Work History
Sports Choreographer
FILMSPORT
Barcelona, SPAIN
04.2020 - Current
- Responsible for creating impactful sports choreographies, working closely with production teams to ensure precise synchronization of athletic movements. Focused on enhancing the visual presentation of advertising campaigns by adding creativity, energy, and athletic aesthetics to the final product.
Personal Trainer
LA SALLE BONANOVA
BARCELONA
04.2017 - Current
- Design and deliver personalized training programs adapted to different ages and profiles. Focused on providing effective routines and tailored plans to help clients achieve their fitness and performance goals.
Sports Teacher
St Peter’s School
Barcelona
09.2022 - 06.2025
- Responsible for instructing and guiding children in sports activities. Designed and delivered physical education programs with a holistic approach, promoting physical development, motor skills, and core values. Committed to providing a positive and motivating educational experience, supporting students’ physical and emotional well-being through sport.
Community Manager
skin clinic miami
miami
02.2023 - 05.2025
- Instagram account management and content scheduling.
- Development of strategies to increase visibility and engagement.
- Design and execution of client acquisition campaigns.
- Monitoring, analysis, and optimization of digital campaigns.
SEO / SEM Specialist
Weekly Villas
Barcelona
03.2023 - 04.2025
- Management of SEO and SEM strategies.
- Use of Google Analytics and Google Search Console for performance tracking.
- Content planning and strategic SEO posting.
- WordPress management and internal CRM usage.
- Social media strategy and monthly planning focused on client acquisition.
Home Renovation Company
Co-Founder
Barcelona
05.2023 - 03.2025
- Visited clients to assess their needs and coordinated residential renovation projects from planning to completion.
Basketball Coach
European Basketball Academy
Barcelona
05.2020 - 02.2025
- Lead the development and training of players in a high-performance environment. Plan and deliver specialized training programs, providing individualized guidance to maximize each player’s potential. Collaborate closely with technical staff, implementing tactical strategies to optimize team performance and foster continuous growth in elite basketball.
Sports Events Coordinator
Meliá Hotels
Barcelona
05.2022 - 05.2024
- Organized and managed strategic sports events for clients. Responsibilities included location scouting, logistical planning, and coordination with suppliers to ensure unique and high-quality sports experiences within the hotel environment.
3x3 Basketball Coordinator
NEXT MVP
Badalona
04.2021 - 04.2024
- Responsible for leading and efficiently managing 3x3 basketball tournaments and events. Duties included logistical planning, team coordination, effective communication with participants, and ensuring the successful execution of each event. Focused on creating dynamic and engaging experiences, providing a competitive and memorable environment for all participants.
Professional Basketball Player
basketball player
, spain
05.2014 - 05.2021
- Focused on high-level performance, excelling in tactical and technical aspects of the game. Actively participated in training sessions and competitions, representing my team and country with commitment. Contributed consistently to team success, adapting to dynamic strategies while maintaining a high level of physical and mental performance.
Education
Master’s Degree in Digital Marketing & E-commerce
La Salle Bonanova
Barcelona2022
ENEB
Postgraduate Degree in Search Marketing
Barcelona2022
Master’s Degree in Sports Management
La Salle Bonanova
Barcelona2021
Bachelor’s Degree in Physical Activity and Sport Sciences
INEFC Barcelona
Barcelona2017
Skills
- Leadership – Advanced
- Team Management – Expert
- Strategic Planning – Advanced
- Effective Communication – Expert
- Sports Marketing – Advanced
- Program Development – Expert
- Event Coordination – Advanced
- Public Relations – Expert
- Teamwork – Expert
- Negotiation – Advanced
- Sports Innovation – Expert
Languages
Catalan, Spanish
First Language
English
Proficient
C2
Timeline
Home Renovation Company
Co-Founder
05.2023 - 03.2025
SEO / SEM Specialist
Weekly Villas
03.2023 - 04.2025
Community Manager
skin clinic miami
02.2023 - 05.2025
Sports Teacher
St Peter’s School
09.2022 - 06.2025
Sports Events Coordinator
Meliá Hotels
05.2022 - 05.2024
3x3 Basketball Coordinator
NEXT MVP
04.2021 - 04.2024
Basketball Coach
European Basketball Academy
05.2020 - 02.2025
Sports Choreographer
FILMSPORT
04.2020 - Current
Personal Trainer
LA SALLE BONANOVA
04.2017 - Current
Professional Basketball Player
basketball player
05.2014 - 05.2021
Master’s Degree in Digital Marketing & E-commerce
La Salle Bonanova
ENEB
Postgraduate Degree in Search Marketing
Master’s Degree in Sports Management
La Salle Bonanova
Bachelor’s Degree in Physical Activity and Sport Sciences
INEFC Barcelona