Xavier Comas Mora
Barcelona
Summary
Dynamic leader with extensive experience in operational management and business strategy, notably as Global COO at Luracare. Achieved a 73% margin ratio increase while implementing data-driven decision-making processes. Proven track record in fostering partnerships and enhancing clinical productivity, driving significant growth in the healthcare sector.
Overview
28
28
years of professional experience
Work History
Global COO and UK Managing Director
Luracare
Barcelona
05.2021 - Current
- Managed global operations for VC-backed mobile dentistry company since 2021.
- Implemented customer-centric organizational structure and KPI dashboards, boosting sales ratio, gross margin and clinical productivity.
- Served as UK Acting CEO, establishing business operations and ensuring CQC compliance.
- Facilitated partnerships and recruited teams to support operational readiness.
- Assisted over 25,000 patients in 2024 through eight operating centers in Spain, Italy and the UK.
- Board member since November 2019, providing strategic oversight and governance.
- Achieved 73% margin ratio increase as Interim COO from January 2018 to October 2019.
Entrepreneur & Managing Director
IHSI - Institute of Innovation & Health Skills
Barcelona
01.2020 - 11.2021
- Company Overview: Initiative to create the leading training centre in Southern Europe with the purpose of transforming the health industry by empowering and skilling the medical professionals towards the surgical excellence, the innovation and the management efficiency.
- Business planning, alliances with healthcare institutions and medical devices manufacturers & funding
- Initiative to create the leading training centre in Southern Europe with the purpose of transforming the health industry by empowering and skilling the medical professionals towards the surgical excellence, the innovation and the management efficiency.
Cofounder & CEO
COMMO, The Brand Activists
Barcelona
03.2004 - 04.2020
- Company Overview: Branding and communication agency composed of a multidisciplinary team of marketing and branding consultants, copywriters, designers and PR executives.
- Developed branding & marketing strategies and advertising campaigns for +100 clients such as SEAT, Deutsche Bank, FreeNow, Ono (Vodsafone), Ship2B, ECOTIC, Bausch&Lomb, Airpharm, Galenicum…
- ECOTIC: working together since 2009, achieved in 2018 the leading position in the waste electrical and electronic equipment recycling market with 40% market share
- Rakuten.tv: managed PR, advertising and customer acquisition campaigns during company launch in Spain, acquiring half a million users and launching several TV campaigns
- Job Today: launched the company in Barcelona before founders rose 60 M€ in funding. Created all TV campaigns in Spain and UK, which led to acquire millions of mobile app users
- ONO (owned by Vodafone): marketing strategy and advertising campaign for SMEs
- Branding and communication agency composed of a multidisciplinary team of marketing and branding consultants, copywriters, designers and PR executives.
CEO & Cofounder
CHOPIT MCOMMERCE
Barcelona
07.2016 - 12.2017
- Launched start-up and managed a team of 12 marketers and software engineers.
- Registered 1,200 stores with a catalog exceeding 15,000 products.
- Secured €650,000 in seed funding from private investors, media for equity, and public funds.
- Concluded operations due to limited traction from B2C customers.
Business Strategy Consultant (freelancer)
Madrid
09.2003 - 03.2005
- Business Planning of a motorcycle distribution business
- Definition of a customer oriented organizational structure for Orange's fixed line division
- Mobile business opportunity analysis and launch of SME division at Ono (today Vodafone)
Manager
OLIVER WYMAN (formerly Cluster Consulting)
07.2000 - 08.2003
- Reliance (India): Defined and executed sales strategy during the start-up phase of the telecom company, deploying 10.000 points of sale and setting up the agents network
- Jazztel (Spain): Developed new products and launched marketing campaigns and promotions
- Retevisión (Spain): Reviewed Strategic Plan for the 2nd telecom operator in Spain and defined 2002 Sales and Marketing Plan for the business market.
- Telefónica Media (Spain): Business planning of two new business units to integrate assets and resources from several group subsidiaries, aiming at developing the Internet business
- Endesa (Spain, Chile): Start-up of Spanish utility Internet business (from business planning to launch). Defined ecommerce and eCRM strategy and analysed expansion to Latin America
Strategic Management Department researcher
IESE
Barcelona
06.1999 - 09.1999
- Company Overview: Strategic Management Department researcher
- Working for Strategic Management Director, analysed telecom market and operators strategies in 10 countries
- Strategic Management Department researcher
Sales Executive
ABAST SYSTEM
Barcelona
11.1996 - 09.1998
- Major Hewlett-Packard value-added reseller in Spain.
- Assisted Sales Director in preparing proposals for key accounts.
- Developed new unit for remarketed products to expand offerings.
- Managed order fulfillment process for HP orders in Germany.
Education
MBA - Master in Business Administration
IESE, UNIVERSITY OF NAVARRA
Barcelona, Spain06.2000
MBA - exchange program with IESE
TUCK BUSINESS SCHOOL, DARTMOUTH COLLEGE
Hanover, United States09.1999
Bachelor of Science degree - Telecommunication Engineering
UNIVERSITAT POLITÈCNICA DE CATALUNYA
Barcelona, Spain09.1996
Skills
- Business strategy
- Operational management
- Financial analysis
- Project management
- Data-driven decision making
- Strategic planning
- Business consulting
- Marketing and advertising
Hobbies and Interests
- Travelling
- Scuba diving
Languages
Business Proficiency, Native, Native, Basic
Other Information
Ship2B, leading impact investment accelerator and Impact VC in Spain
Personal Information
- Age: 50
- Number of Children: 2
- Marital Status: married
Languages
Spanish
First Language
Catalan
Proficient (C2)
C2
English
Proficient (C2)
C2
German
Elementary (A2)
A2
Timeline
Global COO and UK Managing Director
Luracare
05.2021 - Current
Entrepreneur & Managing Director
IHSI - Institute of Innovation & Health Skills
01.2020 - 11.2021
CEO & Cofounder
CHOPIT MCOMMERCE
07.2016 - 12.2017
Cofounder & CEO
COMMO, The Brand Activists
03.2004 - 04.2020
Business Strategy Consultant (freelancer)
09.2003 - 03.2005
Manager
OLIVER WYMAN (formerly Cluster Consulting)
07.2000 - 08.2003
Strategic Management Department researcher
IESE
06.1999 - 09.1999
Sales Executive
ABAST SYSTEM
11.1996 - 09.1998
MBA - Master in Business Administration
IESE, UNIVERSITY OF NAVARRA
MBA - exchange program with IESE
TUCK BUSINESS SCHOOL, DARTMOUTH COLLEGE
Bachelor of Science degree - Telecommunication Engineering
UNIVERSITAT POLITÈCNICA DE CATALUNYA
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