Vitor Hugo Vicente
Madrid
Summary
My career has been in the areas of Marketing and Business Intelligence. However, with significant experiences in Project Management, Customer Relationship, and I.T. Projects. I'm often referred to as a professional that stands out for its versatility, commitment, transparency and for the ability of critical sense, objectivity and for always presenting creative and daring ideas and visions.
Overview
25
25
years of professional experience
Work History
GLOBAL BUSINESS DIRECTOR
Group SM, ELT, LITERATURE | INTERNATIONAL
07.2019 - Current
- As the Global Business Director of ELT Division and Children's and Young Adult Literature at Group SM, I am responsible for setting the company's global strategic plan within the ten countries where SM is currently present
- I also handle international sales to countries where the company has no direct presence
- My responsibilities include planning and implementing long-term business strategies to achieve the company's objectives, managing and guiding senior members of the company, protecting and promoting the company's identity, values, and mission, pursuing and signing strategic alliances with other companies to expand territories and portfolios, assisting key customers' needs, and developing new products and services to maximize efficiency, economic, and social results.
STRATEGY AND MARKETING DIRECTOR
Group SM
04.2016 - 07.2019
- As the Strategy and Marketing Director at Group SM in Brazil, I led the company's Marketing and Business Intelligence efforts
- My responsibilities included evaluating and developing marketing strategies, planning and coordinating all marketing initiatives, communicating the marketing plans to those involved, building awareness and positioning for SM's brands, products, and services
- I was responsible for analyzing the market, competition, portfolio, identifying opportunities and threats, creating strategic plans for Go-to-Market efforts, sales campaigns, new product development, pricing strategies to maximize results, increase market share, and creating value for the company.
MARKETING MANAGER
Somos Educação
10.2013 - 03.2016
- I created the Marketing Plan for the Group’s publishing companies, regular schools, prep courses, and Learning Systems
- I was also responsible for Marketing Analysis and business reports
- I developed several Strategic and Business Plans and played a significant role in the company's M&A plans, participating in the company's valuations and acquisitions.
Education
International Business
UNIVERSITY OF SYDNEY
Sydney, Australia 02.2003 - 06.2004
Social Communication - Advertising
PONTIFICIA UNIVERSIDADE CATÓLICA DE SAO PAULO
São Paulo, Brazil 03.1998 - 06.2002
Skills
- Global Sales and Marketing
- Customer Retention Strategies
- Brand Development
- Customer Needs Assessments
- Product Management and Branding
- Social Media Digital Marketing
- Budgeting and Allocation
- Leadership
- Analytical Thinking
- Problem Solving
Certification
Desktop Publishing (Escola Panamericana de Arte e Design)
Web design (Impacta Tecnologia)
Planning and Managing Sites (Multimedia Café)
Coaching and Leadership (Idios Consultores Associados)
Time Management (Triad)
PDGA –Programa de Desenvolvimento de Gestores (Abril Educação)
Business Management (FIA-SP)
Languages
Portuguese
Bilingual or Proficient (C2)
Spanish
Advanced (C1)
English
Advanced (C1)
Timeline
GLOBAL BUSINESS DIRECTOR
Group SM, ELT, LITERATURE | INTERNATIONAL
07.2019 - Current
STRATEGY AND MARKETING DIRECTOR
Group SM
04.2016 - 07.2019
MARKETING MANAGER
Somos Educação
10.2013 - 03.2016
International Business
UNIVERSITY OF SYDNEY
02.2003 - 06.2004
Social Communication - Advertising
PONTIFICIA UNIVERSIDADE CATÓLICA DE SAO PAULO
03.1998 - 06.2002
Desktop Publishing (Escola Panamericana de Arte e Design)
Web design (Impacta Tecnologia)
Planning and Managing Sites (Multimedia Café)
Coaching and Leadership (Idios Consultores Associados)
Time Management (Triad)
PDGA –Programa de Desenvolvimento de Gestores (Abril Educação)
Business Management (FIA-SP)
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