Summary
Overview
Work History
Education
Skills
Languages
Projects And Certifications
Languages
Accomplishments
Timeline
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VICTORIA WEBER

Summary

Dynamic marketing professional with a proven track record at SAP, excelling in campaign execution and data analysis. Expertise in marketing operations and CRM tools, driving significant pipeline growth and enhancing customer engagement. Known for strategic thinking and effective project management, delivering impactful results in B2B marketing initiatives.

Overview

9
9
years of professional experience

Work History

Transaction Services (Marketing Operations)

SAP
Barcelona
01.2024 - Current
  • Manage and execute marketing spend requests using SAP internal systems (SAP Ariba, ISP, CRM), including the creation of shopping carts (POs), WBS elements, and master data updates.
  • Conducted testing of software and systems to ensure quality and reliability.
  • Interface with procurement teams to track PO issuance, and vendor engagement.
  • Collaborate on the continuous improvement of operational processes and spend management tools, generating best practices.

Marketing Specialist

Danelfin
Barcelona
06.2024 - 08.2024
  • Managed content and marketing operations for an AI-driven investment product targeting the U.S. market.
  • Executed content lifecycle, including website copy, blogs, email campaigns, and landing pages.
  • Conducted performance tracking and A/B testing to enhance lead conversion rates and improve email journeys and workflows (Grip and BeeHive).
  • Monitored competitor activity to uncover new growth opportunities.
  • Produced weekly reports on subscription growth using Google Analytics and Stripe data.
  • Provided customer support across company platforms to enhance user experience.

Campaign Specialist - Email and Automati

ElectroNeek
Remote
05.2023 - 04.2024
  • Planned and executed global campaigns targeting customers, prospects, and partners. Focus on e-mail marketing campaigns, workflow creations, and reporting analyses within the HubSpot platform.
  • Produced newsletters, webinars, press releases, and customer engagement content.
  • Defined social media strategy and calendar, as well as established social media campaigns and supervision.

Senior Marketing Officer LATAM

WSO2
Brazil
03.2022 - 05.2023
  • Created and executed partner co-marketing campaigns across Mexico and Colombia.
  • Led WSO2’s first international in-person event in LATAM, coordinating logistics and promotion in Colombia and Mexico. Generated over 500k BRL in the pipeline.
  • Coordinated social media channels and agencies (press releases, content for Latin America, and website). Launched localized website.
  • Managed campaign results using Salesforce.

Digital Marketing Specialist LATAM

SAP Concur
Brazil
03.2020 - 03.2023
  • Designed and led customer marketing strategy, including retention and advocacy initiatives. During the pandemic, it generated an installed base pipeline with add-on programs.
  • Created client stories, case studies, and testimonials for regional campaigns.
  • Developed email nurtures and personalized journeys based on customer data and behavior (Marketo). Generated $1M in the pipeline.
  • Managed SEO, SEM, and localized content strategy, doubling organic traffic in Brazil, and creating the first paid media campaigns. Latin America was among the top 10 countries with the biggest traffic through SEO, creating best practices for other regions.
  • Developed and coordinated virtual events, account-based marketing, and demand gen programs.
  • Created and managed reports to analyze and improve demand generation KPIs (Salesforce, Tableau, and Adobe Analytics).

Social Media Marketing Specialist

SAP Brazil
Brazil
12.2018 - 05.2020
  • Created social media content and advertising campaigns aligned with global brand messaging.
  • Monitored KPIs and optimized content performance through analytics (Sprinklr Platform, and Adobe Analytics).
  • The region was represented with one of the best results in higher engagement rates with organic content. Also, improved access to the SAP.com page through social media.

Marketing Excellence Associate

SAP Brazil
Brazil
06.2018 - 12.2018
  • Supported campaign reporting, analytics dashboards, and KPI tracking for LATAM marketing team.

Field Marketing Intern

SAP Brazil
Brazil
10.2016 - 06.2018
  • Assisted in planning and executing regional field marketing campaigns and events.

Education

MBA - Business Analytics

Conquer Business School
Brazil
01-2024

BBA - Marketing

University of São Paulo (USP)
São Paulo, Brazil
01.2018

Skills

  • Marketing operations and analytics
  • Procurement systems (SAP ERP)
  • Campaign execution and management
  • Customer marketing strategies
  • B2B marketing strategy
  • Marketing automation tools
  • CRM proficiency (Salesforce)
  • CMS expertise (WordPress, Drupal)

Languages

  • Portuguese, Native
  • English, Fluent
  • Spanish, Fluent

Projects And Certifications

  • SAP One Billion Lives LATAM Winner – 2019
  • Qualtrics Champion – SAP Concur LATAM
  • ON24 Audience Engagement Award – 2020
  • Google Ads Certified – 2022
  • SEO & Digital Strategy – Rock Content

Languages

Portuguese
First Language
English
Proficient (C2)
C2
Spanish
Proficient (C2)
C2
French
Beginner (A1)
A1

Accomplishments

  • SAP One Billion Lives LATAM Winner – 2019
  • Qualtrics Champion – SAP Concur LATAM

Timeline

Marketing Specialist

Danelfin
06.2024 - 08.2024

Transaction Services (Marketing Operations)

SAP
01.2024 - Current

Campaign Specialist - Email and Automati

ElectroNeek
05.2023 - 04.2024

Senior Marketing Officer LATAM

WSO2
03.2022 - 05.2023

Digital Marketing Specialist LATAM

SAP Concur
03.2020 - 03.2023

Social Media Marketing Specialist

SAP Brazil
12.2018 - 05.2020

Marketing Excellence Associate

SAP Brazil
06.2018 - 12.2018

Field Marketing Intern

SAP Brazil
10.2016 - 06.2018

MBA - Business Analytics

Conquer Business School

BBA - Marketing

University of São Paulo (USP)

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VICTORIA WEBER