Vicente Torga Mellado
Madrid
Summary
Creative Project Manager with over 6 years of experience in content, digital marketing, and customer experience project management. Expertise in integrating agile methodologies and artificial intelligence to enhance processes and improve client relationships. Strong background in business, audiovisual production, and digital commerce, delivering high-impact results through strategic vision and creative insight.
Overview
9
9
years of professional experience
Work History
Creative Project Manager
ContentLabs – TransPerfect
Madrid
07.2024 - Current
- Managed multiple graphic and audiovisual content projects for international clients across diverse industries.
- Contributed to creative development through scriptwriting, copywriting, and visual asset creation.
- Integrated AI-powered tools into workflows to enhance content creation efficiency.
- Led high-budget projects exceeding €50K, coordinating cross-functional teams in design and localization.
- Strengthened client relationships with global accounts, resulting in increased project recurrence.
- Drove upselling opportunities by identifying client needs and offering tailored solutions.
Customer Experience Manager
Seguros Falabella Corredores
Santiago
03.2021 - 11.2023
- Directed customer experience strategy, resulting in a +20-point increase in overall NPS.
- Consolidated WhatsApp as primary customer service channel, managing 80% of interactions with an NPS near 70.
- Launched regional Help Center, boosting web support NPS by +30 points.
- Led customer communications strategy, migrating processes to Google Cloud Platform and Salesforce Marketing Cloud.
Mass & Travel Insurance
Seguros Falabella
Santiago
09.2019 - 02.2021
- Developed and launched insurance and travel products in collaboration with insurers.
- Oversaw technology development projects to digitalize product contracting and management, acting as liaison between business, technology, and marketing teams.
- Designed marketing collateral and campaigns to support B2C channels, increasing sales conversion rates.
Audiovisual Producer & Screenwriter
Freelance
Madrid
08.2018 - Current
- Secured funding from Chilean Ministry of Culture for short film “La flor del hielo”, scheduled for 2026.
- Directed and wrote short film “Amarre” (2025).
- Developed fiction projects including TV series “Deliver Us from the Fire of Hell”, feature film “Modo Bestia”, and short film “La flor del hielo”.
- Prepared pitch decks, visual bibles, and funding proposals to attract investors and secure international financing.
Marketing & Business Development Lead
TGI Mobile Systems
Santiago
03.2017 - 07.2019
- Spearheaded corporate rebranding and website launch, resulting in doubled web traffic.
Education
Digital Business - Ecommerce Specialization
ISDI
Madrid06-2025
Master in Audiovisual Production -
Universidad Complutense De Madrid
Madrid11-2024
Diploma in Strategic Digital Marketing Management -
Pontificia Universidad Católica De Chile
Santiago, Chile12.2021
Diploma in Executive Audiovisual Production -
Pontificia Universidad Católica De Chile
Santiago, Chile12.2017
Master in Management Science -
Universidad Adolfo Ibáñez
Santiago, Chile01-2017
Bachelor’s Degree in Business Administration -
Universidad Adolfo Ibáñez
Viña del Mar, Chile01.2016
Skills
- Agile methodologies
- Strategic leadership
- Creativity
- Project management tools: Notion, Trello, MS Office
- Digital marketing platforms: Salesforce Marketing Cloud, Meta Business Manager, Google Analytics and Ads
- Creative software: Adobe Premiere, Canva, Cubase, ChatGPT
Languages
Spanish
First Language
English
Advanced (C1)
C1
Timeline
Creative Project Manager
ContentLabs – TransPerfect
07.2024 - Current
Customer Experience Manager
Seguros Falabella Corredores
03.2021 - 11.2023
Mass & Travel Insurance
Seguros Falabella
09.2019 - 02.2021
Audiovisual Producer & Screenwriter
Freelance
08.2018 - Current
Marketing & Business Development Lead
TGI Mobile Systems
03.2017 - 07.2019
Digital Business - Ecommerce Specialization
ISDI
Master in Audiovisual Production -
Universidad Complutense De Madrid
Diploma in Strategic Digital Marketing Management -
Pontificia Universidad Católica De Chile
Diploma in Executive Audiovisual Production -
Pontificia Universidad Católica De Chile
Master in Management Science -
Universidad Adolfo Ibáñez
Bachelor’s Degree in Business Administration -
Universidad Adolfo Ibáñez
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