I have over 25 years of experience in the advertising industry, and I've seen it all from direct mails to TikTok trends. I am an efficient creative director and concept developer, and my trophy shelf is pretty crowded. My client portfolio spans various industries, with a strong focus on CPG/FMCG products. I have lead as well international multi market teams. I have been a speaker and inspirer at numerous conferences, including the Best of Digital Marketing conferences in Bangkok and Kuala Lumpur. I know all areas of advertising inside and out and I am an excellent storyteller.
Above all, I’m people-oriented and thrive on building strong, creative teams. I believe that great ideas come from collaboration, and I’m always ready to listen, inspire, and lead with a personal touch.
More than 100 international and national awards, including Cannes Lion, Epica Grand Prix, Eurobest Grand Prix, and Grand Prix from all major Finnish Award Shows (including the best Digital Campaign of the year, where I was also the film director).
Member of the Jury in Eurobest, New York Festivals, Golden Drum and all Finnish award shows, including twice in Finland's Young Lions competition of Cannes Lions.