Open To Work
Valerio Viano Antonioli
Valerio Viano
Lloret de Mar,GI
Summary
Creative Director / Art Director shaping visual communication across branding, advertising, editorial design, illustration, 3D, information design, and print production. Leads 35+ client projects per quarter from concept to final execution, coordinating the creative team and combining creative direction with production-aware decision making and direct client collaboration.
Work Preference
Job Search Status:
Open to workDesired Job Title
Creative DirectorArt DirectorWork Type
Full TimeLocation Preference
RemoteImportant To Me
Career advancementWork from home optionCompany CultureWork-life balance4
Languages
38
Years of experience
17
Core expertise
Work History
FEELANCE ART DIRECTOR / ARTIST
2 Months- Delivered comprehensive freelance services across diverse projects, enhancing client satisfaction and engagement.
- Collaborated with clients to define project scopes and deliverables, ensuring alignment with objectives.
- Developed tailored solutions using industry-standard tools, streamlining workflows for increased efficiency.
- Managed multiple concurrent projects, prioritizing tasks to meet deadlines without compromising quality.
- Enhanced client satisfaction by delivering high-quality work within deadlines.
- Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
- Strengthened client relationships with consistent communication and timely project updates.
- Developed customized solutions to address unique client needs, resulting in repeat business and referrals.
- Led creative direction for diverse graphic design projects, ensuring alignment with client vision and branding standards.
CREATIVE DIRECTOR / ART DIRECTOR Remote
9 Years 4 Months- Managed 15+ creative tasks per week across identity, advertising, and print production.
- Delivered 35+ client projects per quarter from concept through final artwork and approval.
- Led creative direction for client and corporate communications, translating briefs into cohesive visual concepts.
- Developed brand identity and visual communication systems across campaigns, maintaining consistency from concept to execution.
- Created advertising, illustration, 3D, and infographics assets for client presentations and finished deliverables.
- Coordinated the creative team to keep production aligned with briefs, deadlines, and quality standards.
- Worked directly with clients to refine ideas and present practical design solutions for each project.
FREELANCE ART DIRECTOR / ARTIST
2 Years- Managed $30+ in print production assets across brochures, books, and exhibition materials from concept through delivery.
- Developed 3+ visual identity concepts per brief for publishing, hospitality, tourism, and corporate projects.
- Directed illustration and art direction for editorial layouts, brochures, and campaign visuals.
- Designed maps, wayfinding pieces, and information graphics for hospitality, tourism, and event environments.
- Created exhibition graphics and display concepts that translated client objectives into cohesive visual experiences.
- Produced brand identity assets and advertising campaigns tailored to each project scope.
- Handled direct client presentations and feedback loops to refine creative strategy and final artwork.
ART DIRECTOR
8 Years- Coordinated 70% first-round approval rate for layouts by refining artwork against print production standards.
- Directed 90+ print projects from concept through final production, aligning visuals with client requirements and deadlines.
- Developed brand identities, editorial layouts, and advertising campaigns across print deliverables.
- Worked directly with clients to present creative alternatives, translate feedback into revisions, and maintain clear visual communication.
- Reviewed print files and production details to keep artwork accurate and ready for press.
CEO / CREATIVE DIRECTOR
5 Years 11 Months- Developed creative concepts for branding, campaigns, and editorial projects across varied client assignments.
- Directed art direction choices to keep visual messaging consistent across print and digital materials.
- Refined brand identity systems to support clear recognition across brochures, advertisements, and presentations.
- Reviewed final artwork for accuracy, layout consistency, and alignment with approved creative direction.
- Presented visual concepts to clients and translated feedback into practical design revisions.
- Created editorial layouts and book cover concepts tailored to each publication brief.
- Collaborated with clients to define visual priorities and keep projects moving toward approval.
- Adapted design concepts for hospitality and tourism materials with clear, audience-focused messaging.
- Designed infographics and information graphics to present complex content in a clearer format.
- Developed wayfinding maps and signage concepts for spaces requiring clear navigation.
- Prepared illustration assets for print and presentation use across multiple creative deliverables.
- Balanced multiple creative priorities while maintaining consistent standards across concurrent client work.
ART DIRECTOR
4 Years 7 Months- Developed visual concepts for advertising campaigns and translated briefs into clear creative direction.
- Guided brand identity work across print and editorial materials to keep messaging and presentation consistent.
- Presented design concepts to clients and incorporated feedback into revised artwork and production files.
- Produced visual communication solutions for brochures, covers, and promotional materials across varied projects.
- Maintained quality control across artwork revisions to reduce production errors before final output.
- Managed illustration and graphic assets to support campaigns, publications, and brand presentations.
- Supported 3D and infographics development by aligning visuals with concept goals and communication needs.
- Coordinated print-ready artwork with vendors to support accurate color, format, and layout execution.
Infographer
3 Years 11 Months- Designed 70+ infographic layouts for editorial pages weekly to support clear sports reporting and reader engagement.
- Developed editorial infographics that translated complex match statistics into accessible visual stories.
- Collaborated with editors to align graphics with article narratives and publication deadlines.
- Created maps, charts, and diagrams that improved reader understanding of sports coverage.
- Applied brand identity standards to maintain a consistent look across recurring editorial sections.
- Refined infographic compositions to improve hierarchy, readability, and publication readiness.
- Adapted visual communication for breaking news, delivering fast-turnaround graphics under tight editorial timelines.
- Reviewed artwork for consistency, accuracy, and print readiness before final publication.
- Worked with reporters to shape infographic messaging around key match facts and statistics.
- Balanced multiple assignments while keeping infographic work aligned with editorial standards and deadlines.
- Expanded editorial storytelling by combining illustration, data, and layout into cohesive visual pieces.
GRAPHIC DESIGNER
6 Years- Developed brand identity concepts for client presentations, aligning visuals with project goals and audience needs.
- Designed editorial layouts that improved readability across books, brochures, and other printed materials.
- Created advertising campaign visuals that translated creative concepts into clear, polished deliverables.
- Produced print-ready artwork while checking files for spacing, alignment, and color consistency.
- Translated client feedback into revised design options that maintained visual consistency and project intent.
- Supported creative direction by contributing layout ideas, image selection, and typography choices.
- Refined artwork based on art direction, keeping compositions balanced and message-focused.
- Adapted designs for print and promotional uses while maintaining consistency across formats and sizes.
- Reviewed proofs carefully to catch layout issues before final approval and printing.
- Collaborated with clients to clarify visual requirements and keep projects moving forward.
- Developed concept sketches that explored composition, messaging, and visual hierarchy for early-stage reviews.
Education
Honour Distinction - Graphic Design & Illustration
C1 - First Certificate
Skills
Creative direction
Art direction
Creative strategy
Concept development
Client presentation
Creative briefs
Brand identity
Visual communication
Advertising campaigns
Editorial design
Print production
Visual identity systems
Design quality control
Art direction for digital campaigns
Infographics
Certification
FIRST CERTIFICATE — SOC
LANGUAGES
Spanish — Native
English — C1
Italian — B1
Catalan — C2
SELECTED CREATIVE WORK
PUBLISHING
Grupo Planeta & Publishing Imprints 15+ YEARS
- Long-term creative collaboration with publishing houses that are now part of Grupo Planeta, including Timun Mas, Scyla, Oniro, and CEAC, with extensive book cover and collection design.
FILM & ENTERTAINMENT
Twentieth Century Fox
- Multiple film pressbooks and promotional publications, including Star Wars: Episode I – The Phantom Menace, There's Something About Mary, The Trap and The X-Files.
AVIATION & BRAND APPLICATION
Iberia
- Developed a brand application and installation manual for temporary physical brand elements, as well as the main illustration for an advertising campaign developed through FCB/Tapsa agency that received three Sol awards.
ADVERTISING & EVENTS
Phillip Morris
- Created the complete visual communication for the Marlboro Dance Tour campaign, from logo and programme structure to posters for individual DJs and a distinctive-format programme brochure.
HOSPITALITY
Guitart Hotels
- Developed the graphic identity and communication for Hotel Monterrey and other hotels within the group, covering promotional materials, menus, invitations and event communication.
INFORMATION DESIGN
Diario AS
- Worked in-house as an infographics designer, producing newspaper covers and double-page infographics, including visual coverage of events such as the 1997 New York Marathon.
TRANSPORT & WAYFINDING
Moventis
- Created route maps and passenger information systems for tourist trains operating along different coastal concessions, including stops, routes and timetable information.
3D & EDUCATIONAL COMMUNICATION
World Organization for Animal Health (OIE)
- Conceptualized and produced short 3D educational videos translating animal-welfare and livestock-handling information into accessible visual narratives.
MUSIC & IDENTITY
Yenga band
- Created the band's logo and album cover, developing the visual concept and distinctive artwork for the release.
SELECTED CLIENTS
- Grupo Planeta
- Twentieth Century Fox
- Iberia
- Bershka
- Marlboro
- Guitart Hotels
- Telecinco
- Diario AS
- Moventis
- AEEG - Association of Entrepreneurs and Businesspeople of Girona
- World Organisation for Animal Health (OIE)
- Westfalia
- FontSans
- Blanes Town Council
- Hostalric Town Council
- Canet de Mar Town Council
- Rotary Club
- Brecor
- Yenga Band
LONG-TERM CLIENT RELATIONSHIPS
- Grupo Planeta & publishing imprints: 15+ years
- AEEG / Empresarial Girona: 8+ years
- Ajuntament de Canet de Mar: 5 years
- Rotary Club de Girona: 5–6 years
Portfolio
StarWars-The Phantom Menace pressbook
Iberia Maintenance campaign
Westfalia's stand for Alimentaria'25 Fair
A bite out of the Big Apple
Album release dinner