Valeria Guzmán Gómez
Madrid
Summary
I am a versatile designer specializing in creative brand direction, dedicated to crafting distinctive and innovative concepts. My creative inspiration is drawn from art, scientific principles, and the intricacies of human behavior. This amalgamation fuels my ability to conceptualize and produce solutions that address everyday challenges, particularly within the consumer goods industry. I am committed to devising design strategies firmly rooted in human experience, manifesting as robust solutions spanning both physical and digital realms. My aim is to foster exploration of creativity, rationality, and emotions through impactful and user-centric design solutions.
Overview
4
4
years of professional experience
Work History
ENTREPRENEUR/ CREATIVE DIRECTOR
ATELIER MALADE S.A.S
01.2020 - Current
- Develop the brand narrative across e-commerce platforms and digital media
- Lead the product team in charge of the creative process of creating collections from concept to execution
- Oversee the performance of local campaigns, editorials, and creative content for Instagram and the e-commerce platform
- Supervise the marketing strategy aligned with consumer needs
- Ensure brand alignment and creative content across all platforms with market needs
- Lead retail store relationships
- Oversee the buying process with suppliers
- Supervise the visual merchandising of our physical points of sale.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
FREELANCE BRAND COMMUNICATION & ART DIRECTION
FREELANCE
01.2020 - Current
- Defined brand look and feel, including logo creation, brand style guides, user interface design, wireframing, and visual research
- Managing multiple creative projects to consistently elevate the brand's DNA through the production of iconic, engaging, and timeless visual content
- Art direction in photoshoots and photo selection for advertising content
ASSOCIATE, MARKETING
SHOPEE COLOMBIA
04.2022 - 12.2022
- Develop the design concept for local campaigns for Shopee Colombia
- Create dynamic advertising, point-of-sale marketing, and communication strategies, significantly enhancing brand awareness in the market
- Work closely with the marketing team to implement design strategy changes aligned with customer needs
- Make changes to the E-commerce platform and app's UX/UI
- Analyze sales reports alongside our marketing and design strategy
- Collaborate with strategists and company leaders to transform the local brand identity and develop corporate culture concept and design.
PRODUCTION ASSISTANT
MARIE CLAIRE ARGENTINA
NEW YORK
09.2022 - 10.2022
- Creation of Moodboard for the November 2022 editorial cover photoshoot
- Organizing the collection of looks for pre-production
- Assisting the styling team by managing the number of outfits and the shooting order
- Creating digital content for the magazine
- Assisting in post-production by selecting static image material
UX/UI DESIGNER
EJERCICIO INTELIGENTE S.A.S
BOGOTÁ
06.2020 - 12.2021
- Develop the UX/UI of the E-commerce platform
- Create new tools and products to enhance the user experience in the E-commerce
- Lead the creation of a comparison tool to make customer purchasing decisions more accessible
- Analyze the consumer decision tree and identify new improvement opportunities in the purchasing process.
Education
Master en Gestión y Dirección de Producto de Moda -
IED ISTITUTO EUROPEO DI DESIGN
Profesional Diseño Industrial -
PONTIFICIA UNIVERSIDAD JAVERIANA
Profesional Ecología -
PONTIFICIA UNIVERSIDAD JAVERIANA
Skills
- Adobe Creative Cloud
- Photoshop
- Illustrator
- XD
- InDesign
- Microsoft Office
Languages
- Español
- English
- French
References
- Juan Camilo Barrera, +34 664465707, juancamilobp08@gmail.com
- Veronica Guzmán Da Mota, +57 3057371465, veronica.guzmang@gmail.com
Languages
Spanish
First Language
English
Advanced (C1)
C1
French
Beginner
A1
Timeline
PRODUCTION ASSISTANT
MARIE CLAIRE ARGENTINA
09.2022 - 10.2022
ASSOCIATE, MARKETING
SHOPEE COLOMBIA
04.2022 - 12.2022
UX/UI DESIGNER
EJERCICIO INTELIGENTE S.A.S
06.2020 - 12.2021
ENTREPRENEUR/ CREATIVE DIRECTOR
ATELIER MALADE S.A.S
01.2020 - Current
FREELANCE BRAND COMMUNICATION & ART DIRECTION
FREELANCE
01.2020 - Current
Master en Gestión y Dirección de Producto de Moda -
IED ISTITUTO EUROPEO DI DESIGN
Profesional Diseño Industrial -
PONTIFICIA UNIVERSIDAD JAVERIANA
Profesional Ecología -
PONTIFICIA UNIVERSIDAD JAVERIANA
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