Toni Bruhn
Pedrezuela
Summary
Dynamic and results-oriented sales leader with over 19 years of experience driving business growth and leading high-performing teams across local and international markets. Proven ability to develop and execute strategic sales initiatives, scale revenue, and build strong client relationships. Expertise in optimizing sales processes and fostering a culture of collaboration, mentorship, and excellence to achieve and exceed ambitious targets. Passionate about leveraging innovative strategies to inspire teams and contribute to impactful missions.
Overview
19
19
years of professional experience
Work History
Senior Sales Advisor
Ratehawk
Madrid
08.2024 - 01.2025
- Lead and inspire a diverse team of 25 Sales Agents and 6 Area Managers across Spain and Mexico, fostering a high-performance culture aligned with organizational goals
- Analyze market trends and KPIs to identify growth opportunities, driving consistent sales growth and exceeding regional sales targets
- Develop and deliver tailored training programs to enhance the knowledge, skills, and performance of sales teams, with a focus on collaboration and quality standards
- Manage cross-cultural teams, successfully aligning strategies with regional market dynamics and cultural nuances
- Increased sales revenue by developing and implementing effective sales strategies
- Mentored junior sales advisors, providing guidance on best practices for achieving success in the role
Market Development Manager
Expedia
Madrid
04.2022 - 08.2024
- Spearheaded the onboarding of 360 new partners, significantly increasing regional market presence and revenue
- Designed and implemented data-driven sales strategies that resulted in market share expansion and improved partner retention
- Collaborated across departments to streamline sales processes, enhance engagement, and achieve corporate objectives
- Conducted competitor analysis, enabling the company to stay ahead of emerging trends and maintain a competitive edge
Sales Enablement Manager
Packlink Simply Shipping
Madrid
06.2021 - 04.2022
- Directed a 22-person sales team, driving 65% growth through tailored enablement programs, including hands-on coaching and training
- Introduced a knowledge-sharing portal that increased team productivity by 87%, optimizing the overall sales process
- Refined sales methodologies to boost efficiency and effectiveness, consistently exceeding performance metrics
Sales Coach and Facilitator
Expedia
Madrid
01.2020 - 02.2021
- Enhanced sales performance by 15% through targeted coaching sessions focused on objection handling, process optimization, and leadership development
- Delivered multi-language training programs to improve performance across diverse markets
- Achieved top performance by strategically adapting to rapidly changing, competitive environment
- Evaluated sales metrics, identifying areas for improvement and recommending actionable steps toward success
- Streamlined onboarding process for new hires, ensuring seamless integration into the sales team and efficient ramp-up time
Partner Success Coach
VRBO (Expedia Group)
Madrid
01.2017 - 01.2020
- Boosted productivity by 45% through innovative coaching initiatives, improving call quality and customer satisfaction metrics by 20%
- Drove quarterly sales growth from €6.5M to €8M through strategic account management and mentoring
- Achieved top performance by strategically adapting to rapidly changing, competitive environment
- Cultivated strong relationships with team members, fostering trust, respect, and collaboration that led to increased productivity
- Increased sales performance by implementing tailored coaching strategies for individual team members
Market Development Manager
Jumbo Tours
Madrid
11.2016 - 09.2017
- Increased annual revenue from €4.5M to €8M by managing a portfolio of 600+ hotels and implementing targeted acquisition strategies
- Negotiated favorable contract terms with vendors, lowering costs while maintaining high-quality standards for marketing materials production
- Applied market intelligence to inform strategic decisions related to product positioning, pricing, and distribution channels
Director of Sales
Iventure Card
Madrid
01.2016 - 10.2016
- Successfully launched the Iventure Madrid market, establishing 50 points of sale and forming key partnerships to drive new business growth
- Achieved regional sales targets through effective territory management and relationship building with key clients
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns
- Established strong partnerships with industry influencers to expand brand recognition and drive business growth
Senior Market Development Manager
Restel S.A.
Madrid
01.2015 - 01.2016
- Acquired 130 new partners and grew the portfolio's annual revenue to €13M by driving market penetration in London and Southern Ireland
- Negotiated favorable contract terms with vendors, lowering costs while maintaining high-quality standards for marketing materials production
- Conducted competitor analysis, enabling the company to stay ahead of emerging trends and maintain a competitive edge
Senior Market Development Manager
Grupo Transhotel
Madrid
01.2006 - 12.2014
- Expanded Middle East market revenue from €500K to over €8M and UK market revenue from €7M to €11M through strategic client acquisition and retention initiatives
- Negotiated favorable contract terms with vendors, lowering costs while maintaining high-quality standards for marketing materials production
- Conducted competitor analysis, enabling the company to stay ahead of emerging trends and maintain a competitive edge
- Analyzed sales data to identify trends and opportunities, driving continuous improvement in product offerings and pricing strategies
Education
Education Teaching And Coaching
World Coach Institute
04.2019
Hospitality Administration/Management
European Quality Formación
08.2017
Skills
- Stakeholder & Partnership Management
- Cross-Functional Collaboration
- Mentoring
- Global Sales Strategy Development
- Process Optimization & Sales Enablement
- Continuous Improvement & ROI Optimization
- Leadership of Multinational Teams
- B2B Account Management & Growth
Languages
- German, Native or bilingual proficiency
- English, Professional working proficiency
- Spanish, Professional working proficiency
- Dutch, Limited working proficiency
Timeline
Senior Sales Advisor
Ratehawk
08.2024 - 01.2025
Market Development Manager
Expedia
04.2022 - 08.2024
Sales Enablement Manager
Packlink Simply Shipping
06.2021 - 04.2022
Sales Coach and Facilitator
Expedia
01.2020 - 02.2021
Partner Success Coach
VRBO (Expedia Group)
01.2017 - 01.2020
Market Development Manager
Jumbo Tours
11.2016 - 09.2017
Director of Sales
Iventure Card
01.2016 - 10.2016
Senior Market Development Manager
Restel S.A.
01.2015 - 01.2016
Senior Market Development Manager
Grupo Transhotel
01.2006 - 12.2014
Education Teaching And Coaching
World Coach Institute
Hospitality Administration/Management
European Quality Formación
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