Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Accomplishments
Software
Timeline
Generic

Toni Bruhn

Madrid

Summary

Experienced Sales Leader with over a decade of proven success in building teams, driving revenue, and expanding market presence across diverse regions. Skilled at creating actionable strategies, negotiating terms, and delivering measurable growth. Fluent in German, English, Spanish, and Dutch, with a strong background in leading multicultural teams and optimizing sales operations.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Senior Sales Advisor

RATEHAWK
08.2024 - Current
  • Led teams across Spain and Mexico, including 17 Sales Agents and 6 Area Managers, to achieve regional revenue growth of 20%
  • Designed and delivered training programs for managers, observing and guiding them during client visits to ensure effective implementation of strategies
  • Adapted sales approaches based on cultural and economic differences between Spain and Mexico, increasing client acquisition by 15%

Market Development Manager

EXPEDIA
01.2022 - 08.2024
  • Added over 360 new partners, boosting regional market share and increasing annual revenue by 30%
  • Improved partner retention by 25% through projects focused on operational efficiency and tailored account management

Sales Enablement Manager

PACKLINK SIMPLY SHIPPING
01.2020 - 02.2021
  • Built sales operations and internal communication frameworks from scratch, including a Confluence knowledge base, improving process efficiency
  • Led team productivity growth of 150% and achieved a 65% increase in revenue through focused planning and training initiatives

Group Sales Coach

VRBO, EXPEDIA GROUP
01.2017 - 02.2021
  • Developed group and individual coaching plans, improving team productivity by 45%
  • Designed a new onboarding program, reducing ramp-up time by 25% and increasing sales consistency
  • Increased quarterly sales from €6.5M to €8M through enhanced account management

Market Development Manager

JUMBO TOURS
01.2016 - 01.2017
  • Managed a portfolio of 600+ hotels, growing revenue from €4.5M to €8M
  • Negotiated contracts and worked with hotel partners to establish and meet shared revenue goals

Director of Sales

IVENTURE CARD
01.2016 - 12.2016
  • Established 50 sales points and generated €1M in new revenue within six months by partnering with key clients and training the sales team
  • Conducted field visits to ensure alignment between team activities and strategic goals

Senior Market Development Manager

RESTEL S.A.
01.2015 - 01.2016
  • Secured 130 new partnerships, increasing annual revenue by €13M
  • Conducted market visits and collaborated with partners to create growth-focused strategies

Senior Market Development Manager

GRUPO TRANSHOTEL
01.2006 - 12.2014
  • Grew Middle East revenue from €500K to €8M by forming new partnerships and refining sales strategies
  • Increased UK revenue from €7M to €11M by optimizing terms with partners and expanding the client base

Education

Quality Management -

European Quality Formation
01.2017

Accommodation Regulation UNE18200 183001 -

European Quality Formation
01.2017

Skills

  • Team Leadership & Management
  • Sales Strategy Development
  • Market Expansion & Growth
  • CRM Systems (Salesforce)
  • Performance Monitoring & Analysis
  • Contract Negotiation
  • Training & Coaching
  • Client Relationship Management

Certification

Coaching Certificate, World Coach Institute, 2019

Languages

German
English
Spanish
Dutch

Accomplishments

  • Designed and delivered training programs for managers, observing and guiding them during client visits to ensure effective implementation of strategies.
  • Adapted sales approaches based on cultural and economic differences between Spain and Mexico, increasing client acquisition by 15%.

Software

Salesforce

Timeline

Senior Sales Advisor

RATEHAWK
08.2024 - Current

Market Development Manager

EXPEDIA
01.2022 - 08.2024

Sales Enablement Manager

PACKLINK SIMPLY SHIPPING
01.2020 - 02.2021

Group Sales Coach

VRBO, EXPEDIA GROUP
01.2017 - 02.2021

Market Development Manager

JUMBO TOURS
01.2016 - 01.2017

Director of Sales

IVENTURE CARD
01.2016 - 12.2016

Senior Market Development Manager

RESTEL S.A.
01.2015 - 01.2016

Senior Market Development Manager

GRUPO TRANSHOTEL
01.2006 - 12.2014

Accommodation Regulation UNE18200 183001 -

European Quality Formation

Quality Management -

European Quality Formation
Toni Bruhn