Tomas Sokol
Barcelona
Summary
Operations and business executive with 12+ years of experience, including roles as CEO, COO, and Director-level leader, designing and scaling operating models in high-growth digital and service-based companies. Proven track record building internal systems, aligning cross-functional teams, and professionalizing operations in organizations ranging from 10 to 100+ employees. Strong expertise in process design, organizational structure, automation, service delivery, and change management. Experience across LATAM and EMEA.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Strategy & Operations Consultant for SMBs & Startups
Independent Consulting
06.2025 - Current
- Designed operational frameworks and internal processes for startups and SMBs, improving scalability, service delivery and team coordination.
- Led organizational design initiatives, defining structures, roles, and performance systems to support growth and operational clarity.
- Built workflows, SOPs and cross-functional operating models to streamline execution and reduce operational bottlenecks.
- Implemented CRM, automation and workflow tools (HubSpot, n8n, Zapier, GHL) to improve visibility, reduce manual work and strengthen internal governance.
- Developed budgeting frameworks, forecasting models and operational KPIs for leadership teams to improve decision-making and resource allocation.
Business Operations Director & VP of Strategy
Rocket Lab | App Growth
03.2023 - 05.2025
- Streamlined operational processes to enhance efficiency across departments.
- Implemented project management systems, documentation protocols, and onboarding journeys.
- Led cross-functional teams to implement strategic initiatives and improve performance metrics.
- Rebuilt Revenue teams’ processes to align with a scalable and measurable growth model.
- Rolled out HubSpot CRM, created automated pipelines, alerts and dashboards to reduce manual workload.
- Led business operations and cross-functional execution across Revenue teams for the LATAM region, managing an annual budget of $30M+ and coordinating multi-country teams in a fast-scaling adtech environment.
- Led company-wide budgeting and goal-setting process.
CEO
Bullmetrix | Google & Meta Premier Partner
Buenos Aires
10.2020 - 03.2023
- Drove 3x revenue growth in 2 years by expanding Paid Media, SEO Marketing Automation and Creative services.
- Led the growth and international expansion of the company, opening the Mexican market and securing contracts with major LATAM clients such as MercadoLibre, Rappi, Despegar, and Kavak.
- Oversaw operational efficiency, implementing process improvements that optimized team productivity and reduced overhead costs.
- Led an organization of 85+ employees, fostering a high-performance culture and talent development strategy to drive company success.
COO
Bullmetrix | Google & Meta Premier Partner
Buenos Aires
10.2018 - 10.2020
- Restructured entire organization, scaling from 10 to 85 people through process redesign, accountability systems and operational governance.
- Rolled out the EOS (Entrepreneurial Operating System) to improve focus and execution across departments.
- Designed operational systems for project delivery, reporting, and internal communication.
- Reduced client churn by enhancing internal processes, improving quality control, developing structured training programs for the team, and actively engaging with key clients.
Early Career Experience
Strategic Consulting & Retail
12.2014 - 10.2018
- Strategic consulting and corporate roles across banking and consumer goods, including experience in management consulting, financial controlling, and marketing operations. Led multi-workstream projects for banking clients, and held internal roles within a leading FMCG company, building strong foundations in financial analysis, performance management, cross-functional coordination and operational execution.
Education
Bachelor - Business Administration
Universidad San Andrés
Buenos Aires, Argentina12.2014
Bachelor - Accounting
Universidad San Andrés
Buenos Aires, Argentina12.2014
Executive Master - Digital Business, Innovation & Entrepreneurship
ESADE
Barcelona, Spain02.2026
Skills
- Customer relationship management
- Business process improvement
- Operational efficiency
- Staff training and development
- Operating Model Design
- KPI & OKR Frameworks
- Budgeting & Forecasting
- Cross-functional collaboration
Languages
Spanish
First Language
English
Proficient
C2
Portuguese
Intermediate
B1
French
Elementary
A2
Certification
Custom Program on Innovation, Technology & Entrepreneurship, UC Berkeley, San Francisco, 2025
Timeline
Strategy & Operations Consultant for SMBs & Startups
Independent Consulting
06.2025 - Current
Business Operations Director & VP of Strategy
Rocket Lab | App Growth
03.2023 - 05.2025
CEO
Bullmetrix | Google & Meta Premier Partner
10.2020 - 03.2023
COO
Bullmetrix | Google & Meta Premier Partner
10.2018 - 10.2020
Early Career Experience
Strategic Consulting & Retail
12.2014 - 10.2018
Bachelor - Business Administration
Universidad San Andrés
Bachelor - Accounting
Universidad San Andrés
Executive Master - Digital Business, Innovation & Entrepreneurship
ESADE