Overview
Work History
Education
Skills
Languages
Timeline
Generic
Theodora-Iulia Florescu

Theodora-Iulia Florescu

Bucharest

Overview

12
12
years of professional experience

Work History

Marketing Manager

Guanako Beauty
07.2023 - Current
  • Built and maintained relationships with international partners, influencers and affiliate brands
  • Developed and implemented 5-year business plan
  • Cultivated face-to-face, relationships with suppliers
  • Expanded e-commerce operations from EU to Global market
  • Lead public relations efforts to enhance beauty retailer's image and communicate brand values

Export Manager

Vinos Y Bodegas SA
04.2022 - 06.2023
  • Established and maintained relationships with international clients, partners, and embassies
  • Implemented export strategies for wine, NFC juice and grape juice concentrate
  • Conducted market research to identify new opportunities in new markets
  • Negotiated and managed contracts with international distributors
  • Led to 20% increase in international sales

External Affairs Assistant

Vinos Y Bodegas SA
01.2021 - 04.2022
  • Ensured compliance with international trade regulations and customs procedures
  • Led relationships with distributors and key stakeholders in wine industry
  • Brand ambassador at industry events
  • Market penetration strategy for Eastern European markets
  • Assessed potential risks associated with international business development, such as economic, political, and cultural factors

Investment Manager

Brai-Cata SRL
12.2018 - 12.2020
  • Conducted market research to assess potential for waste management investments in different countries
  • Supported financial director with government related project
  • Client relationship management for existing relationships and potential leads
  • Led public contests for new national regions

Financial Analyst

Caixa Bank SA
11.2016 - 08.2018
  • Designed and implemented handover processes & manuals
  • Led RDA (Risk Data Aggregation) project:

o Consolidated institution's risk exposure

o Updated RDA regulatory requirements and internal policies

  • Communicated interest rate risk analyses to non-specialist stakeholders
  • Monitored interest rate trends, economic indicators, and regulatory changes
  • Presented risk exposure reports to senior management and regulatory authorities

Risk Analyst Intern

Santander Group SA
01.2016 - 08.2016
  • Reported investment opportunities by sector based on KPI
  • Reported to the European Central Bank and European Bank Authority
  • Worked on Stress Test global project calculating risk exposure & estimating loss projections

Intern

Minister Of Economy
07.2012 - 08.2012
  • Due diligence for subsidy requests from SMEs
  • Monitored approved subsidies to ensure compliance

Education

No Degree - Diplomacy

The Romanian Diplomatic Institute
Bucharest, Romania
04.2024

Digital Marketing Certificate - Digital Marketing

Westminster University
London, UK
05.2020

Master of Arts - Cultural Policy Management

City University London
London, UK
05.2019

Fashion Communication Diploma - Communications

IED Barcelona
Barcelona, Spain
07.2016

BBA - Business Administration

IE University
Madrid, Spain
07.2015

High School Diploma -

National College "Gheorghe Lazar"
Bucharest, Romania
07.2011

Skills

  • Digital Marketing
  • Social Media Marketing
  • Staff Management
  • Customer Relationship Management (CRM)
  • Partnership Development
  • SEO
  • Relationship Building
  • Decision-Making
  • Microsoft Office
  • Public Speaking
  • Organizational Development

Languages

Romanian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
French
Advanced (C1)
Italian
Intermediate (B1)
German
Elementary (A2)

Timeline

Marketing Manager

Guanako Beauty
07.2023 - Current

Export Manager

Vinos Y Bodegas SA
04.2022 - 06.2023

External Affairs Assistant

Vinos Y Bodegas SA
01.2021 - 04.2022

Investment Manager

Brai-Cata SRL
12.2018 - 12.2020

Financial Analyst

Caixa Bank SA
11.2016 - 08.2018

Risk Analyst Intern

Santander Group SA
01.2016 - 08.2016

Intern

Minister Of Economy
07.2012 - 08.2012

No Degree - Diplomacy

The Romanian Diplomatic Institute

Digital Marketing Certificate - Digital Marketing

Westminster University

Master of Arts - Cultural Policy Management

City University London

Fashion Communication Diploma - Communications

IED Barcelona

BBA - Business Administration

IE University

High School Diploma -

National College "Gheorghe Lazar"
Theodora-Iulia Florescu