Thanh-Duy Co

• Leading systematic product-market fit analysis for our AI-powered product requirement scoping platform, conducting user interviews and feedback sessions, identifying crucial market opportunities, user needs and sharpening product strategy.
• Identifying and cultivating strategic partnership opportunities within the AI and product management ecosystem, expanding market reach and building new relationships with key strategic players while analyzing market trends to position our product for growth in emerging segments.
• Co-created and hosting 'The Product Vibe' Podcast (pending publication), building a community platform and connecting with potential users by exploring their daily challenges and showcasing how Gluecharm addresses these needs.

Unexpected learning: “By creating podcast content and experiencing it from the producer side I discovered a new hobby.”

• Performed thorough analysis of proposed business requirements, uncovering critical inconsistencies and enhancing project quality by validating requirement logic, resolving contradictions, and ensuring alignment between stated needs and actual user scenarios before development.
• Designed and led development of high-volume data attribute matching algorithms, establishing flexible attribute definitions and real-time processing capabilities to enable cost-efficient operations and instant decision-making.
• Established strong and trustfully stakeholder relationship, enhancing project transparency and maintaining alignment between business objectives and project execution, while proactively addressing concerns to maintain momentum.
• Revitalized project momentum through strategic backlog reorganization, rebuilding client confidence through transparent prioritization and the implementation of an end-to-end use case approach that improved delivery predictability and uncovered hidden dependencies.

Unexpected Learning: “I discovered the reasoning of my love for product management. Solving complex problems is something I am good in.”

• Spearheaded the development of new product functionalities leveraging user insights, market trends, competitor analysis, resulting in strengthened market position and enhanced user experience, leading to increased customer retention and competitive advantage in key markets.
• Pioneered low-code solution strategies through backlog prioritization, empowering business teams to achieve 90% development independence and accelerating time-to-market for new insurance products while maintaining high quality standards.
• Orchestrated complex European expansion, implementing 10 strategic partner programs across 8 countries within 16 months, establishing strong market presence and sustainable growth channels for the platform and contributing to company’s overall success.
• Led standardization of 11 custom insurance programs into a unified scheme, establishing a scalable foundation that enabled rapid market expansion while reducing license costs by 80% and facilitating seamless onboarding of new insurance products.

Unexpected learnings: “Developed resilience and cultivated skills to maintain calm and focused during crisis situations.”

• Developed Customer-Loyalty-as-a-Service solution and secured support from G-Accelerator program, obtaining essential resources and mentorship for early-stage startups.
• Created and validated business model through 30+ customer interviews and market analysis, identifying a 640M € serviceable addressable market opportunity and achieving 98% positive feedback on product-market fit from target customers.
• Designed and tested product market fit through 4 pilot campaigns, achieving 20% MAU rate and insights about returning customer frequency.
• Assembled and led a founding team, uniting key stakeholders and experts, but ultimately made a strategic decision to halt the project prior to launch after rigorous assessment and business evaluation.

Unexpected learning: “Discovered the importance of strategic flexibility, knowing when to pivot or halt a project can be as crucial to success as driving it forward.”

• Led B2B E-Commerce MVP/MMP initiatives as Scrum Product Owner in the US market, driving product vision and orchestrating successful iterations aligned with market demands and customer needs.
• Spearheaded innovation projects through ideation, prototyping, and customer validation phases, successfully launching new product concepts in the US market that elevated customer satisfaction metrics.
• Drove business process digitalization across departments, implementing streamlined workflows and automated solutions that delivered measurable time and cost efficiencies.
• Executed strategic landing page experiments in the EU market, conducting comprehensive testing and performance analysis to enhance user experience and boost conversion metrics.
• Managed B2C marketplace development for Contorion.de, overseeing product strategy and market adaptation initiatives that resulted in significant platform growth and improved user engagement.

Unexpected learning:
“The power of cross-market adaptability, tailoring product features for different regions (US vs. EU) to accommodate local user behaviors and preferences.”

• Led multi-functional departments overseeing quality monitoring, photo production, and logistics operations while managing a team of 4-7 employees, ensuring operational excellence and departmental synergy.
• Redesigned quality monitoring processes, implementing systematic improvements and standardized procedures to enhance quality assurance effectiveness and consistency.
• Optimized photo production workflows, driving efficiency improvements through process analysis and implementing streamlined operational methods.
• Transformed storage systems, developing and implementing new organizational frameworks that improved inventory management and accessibility.
• Provided strategic team leadership through personnel development, performance management, and mentorship, fostering a high-performing and collaborative work environment.