Passionate and experienced music industry professional with a deep love for R&B, hip-hop, and pop genres. Proven expertise in A&R, artist publicity, and marketing. Demonstrated ability to lead successful campaigns, scout talented individuals, and develop effective strategies to enhance the visibility of artists and brands across various platforms.
"50 Years of Hip Hop" Showcase Event
Scouted over 20 artists and musicians, directed and arranged performances, and led marketing efforts for a sold-out celebration of hip-hop’s legacy, making a social impact at Berklee Valencia.
Founder of Luv Lttrs Recordings
Led all A&R, Marketing, and PR efforts for this R&B/Hip-Hop imprint for three artists: managed artist development, campaign strategies, and publicity to drive engagement and secure Spotify editorial placements