Teresa Gómez-Cuétara Martínez

“To deliver win-win outcomes, we only succeed when our customer succeeds- and maximum value, we understand how value is perceived- to customers that are most strategic"

· Built strong client relationships with high-value Food accounts worth over $15B, through consultative selling to drive business growth.

· Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.

· Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.

· Analyzed markets, sales and customer data to identify trends and opportunities for increased profitability.

· Collaborate with managers to provide customer feedback and recommend operational changes to meet emerging trends.

· Stayed current on company offerings and industry trends.

· Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas (over $30Mio).

· Improved account management by:

• Predicting possible threats and outlining proactive solutions
• Boosting customer satisfaction via skilled teams to optimize service delivery in alignment with individual needs

At Corporate Level:

• Led corporate website transformation to better engage customers and promote sales.
• Developed creative presentations & product data sheets.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Built relationships with customers and community to establish long-term business growth.
• Managed accounts to retain existing relationships and grow share of business.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

In and for the Regions:

• Analyzed markets, sales, ratings and features of competitors to evaluate effectiveness of marketing and improved sales strategies.
• Collaborated with Regional Sales Managers to make strategic sales decisions (LATAM, Europe & Global)
• Trained and managed salesforce of 10-20 pax globally.
• Facilitated business by implementing practical networking techniques.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Developed relationships with clients and potential clients to improve business growth.
• Improved sales techniques and made sales pitches to many global potential clients per quarter.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Communicated product quality and market comparisons by creating sales presentations.
• Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
• Delivered recommendations to long-term accounts to promote brand awareness to key audience.
• Developed compelling presentation decks to gain approval for ideas and communicate results.

• Managed development of traditional marketing campaigns to drive sales and customer engagement... such as Interpack, IBA, Modern Bakery and several "Business Conferences".
• Conducted several tests of marketing channels such as paid acquisition in and fresh content creation in Sosland Publication, Kennedy's Confection, Crier Media Group, ASEARCO, AMEC, Kompass, LinkedIn, BiscuitBusiness.com...
• Created official company webpage www.fgctech.com
• Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
• Developed and strengthened business partnerships at all levels - India: Assumpta Gupta, US: APEX Equipment and Egypt: Galaxy Group.
• Directed international marketing projects at all stages, including conceptual planning, schedule management and final implementation with successful goal of Saving company +50% of estimated budget
• Achieved profitability goals by developing and implementing all commercial and marketing activities, such as successful penetration in Portugal, South Africa, Madagascar, Egypt, Mauritania, Morocco, Mexico and US reaching 90% of total TO
• Recruited and hired experienced contractors to complete projects on time and within budget requirements such as Herberich GMBH, BarloWorld, MAPA, ICEX & Spanish Chamber of Commerce.
• Aligned activities with corporate objectives by coordinating marketing, sales and IT processes ...such as creation of FGC own "CRM" tool linked to quotation tool