Svetlana Panova

Ensured comprehensive involvement and realization of the implementing Samsung MX strategy of achieving Premium share and increasing PTO by the part of COOP dept;

Run and coordinated day-to-day efficient functioning of a department of five employees in accordance with company deadlines and regulations;

Planned and oversaw budget and expenditures (SES, Federal partners (CE and mobile operators), Pure Players and regional partners) within total MX MKTG budget;

Introduced a new position of MX coop designer for instant support of advertising campaigns with marketing materials;

Led projects:

- Implementing watermarking technology on images of new products to control leaks on newly launched MX products;

- Samsung MX brand zones on partners’ sites establishing and maintenance;

Audited and controlled the process of preparing and executing COOP projects, involving TVC, digital, etc. in strict compliance with Samsung regulations and guidelines;

Planned marketing activities within MX products launches in close cooperation with sales department

Performed day-to-day coordination with partners and KAM on COOP planning, issues and everyday workflow;

Checked media plans checking in terms of expenses reasonability, costs and rates’ level and regarding company’s guidelines and policies to comply with;

Carried out and oversaw the implementation of marketing campaigns’ production with partners:

- corrected story boards, shooting scripts and plans accordingly to Company’s and Russia Law policies and regulations, involving legal department; participated in meetings with partners on TV commercial pre-production activities: cast actors, wardrobe presentation, choosing props; monitored TV commercial shooting process; approved the images and scenes, proper way of presentation MX products; provided comments on post-production correction process (colors, graphics, voiceover, legal text, music); examined and corrected materials of al communications types (TV commercials, layouts, digital banners, etc.)

Organized retail monitoring of COOP MKTG activities, participated in internal investigations, and worked in close communication with the internal compliance and auditing department

AR administering and management:

Performed A/R Reconciliation; defined, controlled, solved issues and discrepancies related to shipments, compensations; AR collection support, ageing control, payment plans collection;

Monthly closing FI/CO:

Executed Monthly closing in accordance with deadlines; reconciled BS and P&L, carried out definition and clarification of discrepancies; reports execution and validation; AR/AP setoff.

FI/CO/SD customizing support, reporting, databases keeping, master data maintenance; executed coaching of FI/CO business procedures improvement; support of internal and external audit; adaptation and update of Company’s Global Policies and Procedures Manual regarding local procedures and Russian legislation; participation in launches and customizing of new global corporate software; organized and conducted trainings for employees (incl. CIS)