Suraj Upadhyay
Barcelona,Spain
Summary
Results-oriented professional specializing in strategic planning and team leadership. Expertise in managing cross-functional teams and enhancing operational processes to achieve business objectives. Committed to delivering impactful solutions in E-commerce and digital environments.
Overview
16
16
years of professional experience
1
1
Certification
Work history
Divisional Manager, Digital & E-commerce
Dish TV India Ltd
Noida, India
09.2022 - 03.2025
- Directed E-commerce and Digital Vertical initiatives for Dish TV with 15% increase in customer retention year on year.
- Supervised a team managing e-commerce marketplace activities across Amazon and Flipkart with annual growth of 30%.
- Collaborated with Amazon and Flipkart on advertising and marketing campaigns to push yearly sales growth by 25%
- Executed enhancements on dishtv.in to boost online traffic with annual 100% growth.
E-Commerce consultant
Sociapa
Noida, India
06.2021 - 08.2022
- Coordinated product launches on Amazon, generating 2x Sales month on month for 2 Clients.
- Evaluated performance metrics for continual improvement of e-commerce strategies using Amazon Pi.
- Drove sales growth through creation of targeted online marketing campaigns using AMS Insights.
- Conducted market research to inform e-commerce strategy development using tools like Google Trends and Amazon Brand Analytics.
Senior Manager, E-commerce
Luxor Writing Instruments
Noida, India
11.2019 - 05.2021
- Worked on JBPs with Amazon and Flipkart to Deliver overall AOP of INR 30 cr.
- Developed robust e-commerce SOP to increase online sales by 30% year on year.
- Overhauled brand website design to enhance user experience by implementing Magento 2.0
- Optimized online sales by reviewing category growth opportunities and stock strategies using junglescout and helium 10.
Deputy Manager, Digital & E-commerce
Havells India Ltd
Noida, India
01.2018 - 10.2019
- Managed Brand Lloyd's digital footprint in the Large Appliances Category by having Annual JBPs with Amazon, Flipkart to achieve annual revenue of INR 20 cr
- Achieved 100% growth by optimizing processes to elevate brand visibility and driven traffic to mylloyd.com.
- Worked with other major e-commerce platforms like tatacliq, paytm to expand brand reach digitally.
- Managed daily operations, delegating tasks to team members to optimize productivity and efficiency using SOPs.
Head, Alliances Digital & E-commerce
Utsav Fashion
Delhi, India
07.2014 - 12.2016
- Oversaw annual business volume of ₹15-20 crore via e-commerce vertical for domestic and international marketplaces .Amazon-(US,UK,Aus,EU,India), e-bay (US & UK), Flipkart, Myntra, Jabong,Paytm (India).
- Boosted website traffic by forming effective alliances across digital and physical platforms.
- Ensured brand integration aligned with project timelines utilizing Project Management tool JIRA.
- Coordinated and optimized digital marketing Google Campaigns for different geo-locations ( UK, Australia, and Canada) to increase conversion rates and Avg order Value.
Astt Manager, Digital & E-commerce
Flipkart
Delhi, India
09.2011 - 05.2013
- Supervised yearly business transactions amounting to ₹10–12 crore for the Academic Books category.
- Developed strategic alliances with prominent academic publishers and distributors across India to increase category sales.
- Leveraged digital marketing strategies, including SEM, email marketing, search, and web shop campaigns, to advance category promotion.
- Utilized Google Analytics, QlikView, and Omniture reports for data analysis.
Sr Sales Officer, Channel Sales & BTL
Berger Paints
Delhi, India
07.2009 - 08.2011
- Oversaw annual sales volume of ₹1-2 crore in designated territory.
- Strengthened ties with key paint dealers in East Delhi to increase sales.
- Implemented BTL marketing tools to drive promotional activities and increase market presence.
- Maintained excellent client relationships by providing excellent customer service and proactively solving issues.
Education
MBA (PGDM) - Marketing
JIMS
BBA - Management
IMS
Noida,IndiaSenior Secondary - Science
St Michael's Convent
Higher Secondary - Science
St. Michael's Convent
Skills
- E-commerce management
- Digital marketing
- Business development
- Google Analytics and Ads
- Marketing strategies
- Data analytics
- Team Leadership
- Vendor management
Certification
- Amazon Ads
- Google Ads
- Google Analytics
Languages
English
Advanced (C1)
Hindi
Proficient (C2)
Affiliations
- Playing and Following Different Sports.
Timeline
Divisional Manager, Digital & E-commerce
Dish TV India Ltd
09.2022 - 03.2025
E-Commerce consultant
Sociapa
06.2021 - 08.2022
Senior Manager, E-commerce
Luxor Writing Instruments
11.2019 - 05.2021
Deputy Manager, Digital & E-commerce
Havells India Ltd
01.2018 - 10.2019
Head, Alliances Digital & E-commerce
Utsav Fashion
07.2014 - 12.2016
Astt Manager, Digital & E-commerce
Flipkart
09.2011 - 05.2013
Sr Sales Officer, Channel Sales & BTL
Berger Paints
07.2009 - 08.2011
MBA (PGDM) - Marketing
JIMS
BBA - Management
IMS
Senior Secondary - Science
St Michael's Convent
Higher Secondary - Science
St. Michael's Convent
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