Stephania Weitzner Alvarez
Senior Marketing Director | Project Management Expert
Barcelona
Summary
Creative marketing executive with over 15 years of experience, including significant roles at Televisa and Harbour.Space University. Proven track record in developing and executing comprehensive marketing strategies, managing substantial budgets, and leading cross-functional teams. Adept at driving significant ROI through innovative campaigns and strategic project management. Recent experience as Head of Marketing at Harbour.Space University, enhancing digital marketing efforts and improved student enrollment. Exceptional attention to detail, ensuring precision in project execution and quality control. Strong skills in project management, coordination with stakeholders, and delivering high-impact results in dynamic environments.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Head of Marketing
Harbour.Space University
6 2022 - 5 2024
- Led the marketing team in both the Barcelona and Bangkok campuses, orchestrating efforts to develop and execute comprehensive marketing strategies that significantly increased student enrollment and enhanced brand visibility
- Directed the creation of innovative digital campaigns, including digital assets, copy, and overall strategy, while coordinating with teams across both cities to ensure cohesive and impactful execution
- Utilized data-driven insights to refine strategies and improve campaign outcomes
- Managed and optimized digital marketing campaigns, including overseeing budget allocations and performance metrics to maximize efficiency and effectiveness
- Worked with external agencies, ensuring that campaigns were well-integrated and supported by all stakeholders
- Played a pivotal role in the Cód¡Go! project, a strategic partnership between Fundación Princesa de Girona and Harbour.Space University
- This initiative focused on promoting computational thinking and nurturing technological talent among youth
- Successfully engaged over 2,000 young talents from Spain, significantly enhancing their coding skills through a comprehensive program that included training, workshops, and competitions.
Marketing Specialist: Acquisition
Harbour.Space University
11.2020 - 06.2022
- Designed and implemented student acquisition strategies across digital platforms, optimizing campaigns for lead generation
- Conducted market research to identify new recruitment opportunities and streamline the admissions process
- Created performance reports to assess campaign effectiveness and make data-driven adjustments
- Assisted prospective students with the admissions process and evaluated applications
- Coordinated with academic departments to ensure timely processing and maintained accurate records.
Marketing Deputy Director – Televisa Marketing Vice-Presidency
Televisa, S.A. DE C.V.
12.2015 - 01.2019
- Led a team in creating and executing multi-platform commercial solutions, including TV shows and digital campaigns
- Oversaw the entire process from conceptualization to implementation, ensuring seamless integration and successful delivery across all platforms
- Coordinated logistics for national shows and product integrations, overseeing cost estimates and implementation
- Executed high-profile campaigns such as "Coin Toss Through Mexico" (De Volado x México) and "Irresistible Destination" (Destino Irresistible).
Marketing Manager – Televisa Marketing Vice-Presidency
Televisa, S.A. DE C.V.
06.2012 - 12.2015
- Developed and executed multi-platform strategies, surpassing annual budget goals and driving revenue growth
- Led the "Join Now" campaign, coordinating with 55+ mass media companies and managing extensive live broadcast logistics.
Marketing Executive – Televisa Marketing Vice-Presidency
Televisa, S.A. DE C.V.
11.2010 - 06.2012
- Managed product placement integrations for major events, including the Bicentennial of Independence Celebration.
Marketing Executive Special Events – Televisa Marketing Vice-Presidency
Televisa, S.A. DE C.V.
04.2009 - 11.2010
- Coordinated product placements for special TV events and integrated multiple brands into high-profile campaigns.
Education
Master's Degree - Digital Marketing
Harbour.Space University
Barcelona, Spain2020
Bachelor of Science - Communications
Universidad Anahuac Mexico Norte
Mexico City, Mexico 04.2001 -
Skills
Project Management: Expertise in leading creative projects from conception to completion, efficiently managing internal and external teams, and ensuring timely delivery within scope and budget
Creative Direction: Proven ability to inspire and guide creative teams, overseeing asset development and maintaining high-quality standards across all deliverables
Budget Management: Skilled in overseeing financial allocations and cost control, ensuring efficient use of resources and adherence to budgetary constraints
Marketing Strategy: Extensive experience in developing and executing strategic marketing plans, focusing on achieving measurable results and optimizing campaign performance
CRM Systems: Proficient in using CRM systems like ActiveCampaign to enhance customer relationship management and streamline marketing automation processes
Email Automation: Adept at designing and implementing email automation strategies for effective lead nurturing, engagement, and conversion optimization
Copywriting & Content Creation: Highly skilled in creating engaging copy for social media, blog posts, and other digital platforms Experienced in blog editing and applying SEO techniques to enhance content visibility and impact
Communication: Exceptional communication skills, capable of engaging stakeholders, delivering clear project updates, and facilitating effective collaboration across teams
Technical Skills: Proficient in Mac (Keynote), Microsoft Office Suite, and various image/video editing tools (Photoshop, Figma, Final Cut, CapCut, Captions) Familiar with social networking platforms for strategic content distribution
Certification
Google Analytics Individual Qualification, 05/01/19
Languages
Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
Marketing Specialist: Acquisition
Harbour.Space University
11.2020 - 06.2022
Marketing Deputy Director – Televisa Marketing Vice-Presidency
Televisa, S.A. DE C.V.
12.2015 - 01.2019
Marketing Manager – Televisa Marketing Vice-Presidency
Televisa, S.A. DE C.V.
06.2012 - 12.2015
Marketing Executive – Televisa Marketing Vice-Presidency
Televisa, S.A. DE C.V.
11.2010 - 06.2012
Marketing Executive Special Events – Televisa Marketing Vice-Presidency
Televisa, S.A. DE C.V.
04.2009 - 11.2010
Bachelor of Science - Communications
Universidad Anahuac Mexico Norte
04.2001 -
Head of Marketing
Harbour.Space University
6 2022 - 5 2024
Master's Degree - Digital Marketing
Harbour.Space University