Sonia Lacayo
Barcelona
Summary
Dynamic and results-oriented Marketing Analyst with a robust background in the tech industry and a proven track record of driving revenue growth through strategic account management and long-term client relationships. Skilled in solution selling and business development, I leverage data insights to create effective sales plans and identify high-quality prospects, ensuring client satisfaction and loyalty. My experience includes managing partnerships with Fortune 100 accounts, executing successful marketing campaigns, and developing innovative strategies to enhance overall business performance. Currently pursuing a Master in Marketing Direction, Sales and Sustainability, I am eager to develop my career at Applause and contribute significantly to the success of the team and its clients.
Overview
5
5
years of professional experience
Work History
Digital Account Manager for Spain & UK Market
Click&Boat
02.2025 - Current
- Management of robust partnerships that optimize client experience and drive revenue growth through tailored solutions
- Increasing conversion rates by applying A/B testing methods on the online platform.
- Optimizing customer experience by pinpointing effective lead clusters on Click&Boat website.
Senior Field Marketing Analyst for Midmarket
Dell Technologies
02.2020 - 08.2020
- Restructured a channel-focused membership program, strategically aligning brand initiatives to expand and engage the customer base, contributing 30% of the segment's new pipeline in FY24, and supporting sustainable market expansion.
- Designed a corporate loyalty program tailored for key decision-makers (CIOs), positioning the company as a strategic ally for B2B projects and investments.
- Developed and orchestrated TV (CNN) campaigns showcasing innovative strategies to enhance brand visibility and stakeholder trust.
- Achieved optimal ROI through adept end-to-end campaign oversight via digital and interactive strategies.
- Leveraged date driven insights to monitor KPIs and optimize campaign performance and ensure continuous improvement.
Education
Master - Marketing Management, Sales And Sustainability
Universidad De Barcelona
07-2025
Business Administration -
Universidad Católica Santa María La Antigua
PanamaPostgraduate - International Business
Universidad Europea del Atlántico
Cantabria, SpainChange Management -
Ducere Global Business School
AustraliaSkills
- Project Management
- CRM
- Strategic planning
- CX Journey
- Performance Analytics
- Process enhancement strategies
- Communication
Languages
English
First Language
Spanish
Proficient (C2)
C2
References
References available upon request.
Timeline
Digital Account Manager for Spain & UK Market
Click&Boat
02.2025 - Current
Senior Field Marketing Analyst for Midmarket
Dell Technologies
02.2020 - 08.2020
Master - Marketing Management, Sales And Sustainability
Universidad De Barcelona
Business Administration -
Universidad Católica Santa María La Antigua
Postgraduate - International Business
Universidad Europea del Atlántico
Change Management -
Ducere Global Business School
Similar Profiles
Jessica CossJessica Coss
Cashier Team Lead at Jim Click HyundaiCashier Team Lead at Jim Click Hyundai
Faith ShumbaFaith Shumba
Sales Manager at One Click Auto FinanceSales Manager at One Click Auto Finance
Kevin McGlincheyKevin McGlinchey
Manager/Shop Foreman at Tuttle Click FordManager/Shop Foreman at Tuttle Click Ford