Sonia Bartholini
Account Manager
Barcelona,Barcelona
Summary
Excellent use analytical skills, formulate strategies, communicate with influence and drive decisions, that leads to a successful advertising goal for the Clients and the Company. Extensive experience managing key accounts and CRM, KPI’s report. Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Overview
16
16
years of professional experience
Work History
Account Manager
Amazon
04.2022 - 07.2023
- Responsible for portfolio management of Accounts
- Engaging with Top Tiers Advertisers and drives discussion to understand their advertising goals and expectations from the program
- Create Advertising Campaigns, analyzing account performance, make sure that the campaigns follow a budget and a timeline
- Strong ability to influence and drive impact through cross-organizational initiatives and to communicate effectively with a wide variety of stakeholders
- Presentation and creation of integrated marketing campaigns based on market segments to gain new customers and build repeat business
- Advertising campaigns creation following CPM, CPA, CPC metrics to achieve high reach and brand awareness, and driving traffic and clicks
- Strong written and oral communication skills with cross-cultural sensitivity
- Supervise the execution, monitoring and measurement metrics of marketing campaigns and their success
- Monitor and manage the performance, assisting and manage escalation request
- Respond to and resolve issues/tickets from internal team members
- Ensure campaign implementation follows organizational guidelines
- Constantly optimizations of the campaigns weekly and reporting
- Accolades rewards from the Clients to successful achieve increased business of 30% sales cycle during 2 weeks’ time running new Campaigns
- Regular reports of campaign performance and results matching the Client Goals and ROI
- Managing Annual and Quarter Budget to invest on Campaign, Manage data requests for local requirements and Reporting.
Account Manager
Ithara Group LLC
01.2016 - 01.2021
- Frankfurt / Dubai
- German Company distributor for BENITO, BELLITALIA, LAB23, Hags Playground &Fitness
- Landscape Marketing Strategies, coop with Architects and Public Authority in the Urban Landscaping design-build Sales process
- Develop marketing materials, proposals, presentation to generate new work opportunities
- Achievements
- Exceeded sales per project goals of $225K per year
- Dubai and Abu Dhabi Residential project with ALDAR, KHIDMAH, Consultant AECOM, CRACKNELL, PARSON
- Concept stage of the Residential Area, design and Build Urban Parks, Street Furniture and Playground Equipment, presentations and managing quotations and awarding the project
- Follow up and comply with Authority rules and Permissions, Research, document, and communicate major legislation and compliance requirements
- Analyze metrics related to performance and prioritize process improvement projects
- Created digital content for all social media platforms and increased engagement by 35% in few months
- Raised $12,000 during our bi-annual fundraising for Inclusive Parks for Kids.
Brand Manager
Evolvence Group LLC
01.2013 - 01.2014
- Lead responsibility for developing plans and executing projects and initiatives for the new brand Franchising
- In collaboration with key business partners, ensured that the brand remains relevant through effective advertising and delivering excellent customer service
- Entrepreneur mind in leading the operation with high understanding the Culture and Environment
- Directing and managing P&L, Menu Food Cost, Operations Costs
- Achievements
- Action plans that deliver a growth opportunity of business, develop and manage project timelines and calendars develop media strategies and plans to deliver on business objectives
- Social Media content creator and positioning Google Ads
- Coaches for performance by delivering performance-based and developmental feedback established, Control Inventory, Revenue, Arrangements with Stakeholders
- During this time the growth of the sales was +237% yearly comparison, become profitable after the first year of operating business
- Increase Franchisee participation in local marketing initiatives, that in 1 year brought over 2% total sales increase of the all outlets
- Planned, implemented, and tracked sales and marketing strategies to promote brand products
Business Developer
AFAEMME Women
01.2008 - 01.2012
- Association of Women Entrepreneurs organizing corporate hospitality, promoting the hotel and the activities through associations and clubs
- Recognized and reviewed by WWOOF, ECEAT (organizations worldwide NGO that supports touristic development that contributes to Regional development; Environmental protection)
- Collaborations with Universities in USA for an internship students program based on Organic and Food and Farm Educational Research
- Achievements
- Overall managing the operations for regional development and Tourist Service Providers for Greece
- Directed development of business to consumers, B2B, and associate to business, marketing program that develop +97% yearly revenue
- Setting sales targets for staff and monitoring them to ensure that they are met the goals
- Recruiting, training the staff and monitoring all departments
- Ensuring compliance with licensing laws, health and safety and other statutory regulations
- Analyze sales figures and devising marketing and revenue management strategies
- Developed and implemented consumer research designed to an increase annual vendor by 100%, in less than 2 years, resulting in an increase “consumer-facing” media.
Education
Amazon Sponsored Ads Certificate | - Digital Advertising
Amazon Ads
Barcelona2022
Ads And Marketing - Marketing
Chamber of Commerce Dubai
Dubai, UAE2016
MBA - Biotech
Instituto De Empresa
Madrid, Spain2010
Copywriter - International Marketing
ILAS Centro Studi Naples, Naples
Naples, Italy2004
Marketing
Battersea Technology College
London, UK2002
Associate of Science - Biotech
S.U.N. University
Naples, Italy1999
Skills
- Strong written and oral communication skills with cross-cultural sensitivity
- Strong analytical skills, critical thinking and attention to detail
- Exceptional time management skills and ability to work under pressure in deadline driven environment
- Experience in working across multiple cultures
- Ability to deliver under pressure
- Coaching and training internal team members on complex country-specific
- Development of Training Materials
- Establish Target, KPI’s
- Product Positioning & Branding according to Culture & Environment
Languages
Spanish
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Swedish
Advanced (C1)
Italian
Bilingual or Proficient (C2)
Greek
Bilingual or Proficient (C2)
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Account Manager
Amazon
04.2022 - 07.2023
Account Manager
Ithara Group LLC
01.2016 - 01.2021
Brand Manager
Evolvence Group LLC
01.2013 - 01.2014
Business Developer
AFAEMME Women
01.2008 - 01.2012
Amazon Sponsored Ads Certificate | - Digital Advertising
Amazon Ads
Ads And Marketing - Marketing
Chamber of Commerce Dubai
MBA - Biotech
Instituto De Empresa
Copywriter - International Marketing
ILAS Centro Studi Naples, Naples
Marketing
Battersea Technology College
Associate of Science - Biotech
S.U.N. University
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