SONIA ANTOLÍNEZ GALETTI

BOARD MEMBER

As the lead for the Media Markt account at Publicis Groupe Spain, I have been responsible and the driving force behind the successful transition, launch, and operational setup of the client relationship and the internal team. Managing a high-impact operation with an ATL budget exceeding €40 million, my leadership has consistently delivered measurable improvements in brand perception, business performance, and operational efficiency, positioning the agency as a trusted partner to the client.

Key Contributions and Achievements:

• Led and managed a multidisciplinary team of over 20 professionals across Retail & Trade Marketing, Digital Sales, and Marketing (including Brand, Content, and Media), fostering high performance and collaboration.
• Developed and executed integrated digital marketing strategies that significantly improved key performance metrics such as conversion rate (CR), return on ad spend (ROAS), and net order value (NOV).
• Leveraged data-driven insights and advanced analytics to optimize campaign effectiveness, maximize ROI, and inform strategic decisions.
• Championed continuous improvement and innovation initiatives, adapting quickly to evolving market trends and client needs.
• Streamlined operational processes and cross-department communication to increase efficiency, reduce costs, and enhance teamwork.
• Cultivated strong, empathetic client relationships, proactively resolving issues to enhance satisfaction and position Publicis as a trusted advisor.
• Mentored and developed junior team members, fostering a culture of continuous learning and professional growth.
• Successfully managed complex projects, ensuring delivery on time and within budget in a fast-paced environment.
• Played a key role in negotiating favorable contracts and securing long-term client commitments, supporting business growth.
• Achieved significant growth in brand metrics—including favorability, ad recall, and relevance—with particular success among younger audience segments.
• Increased audience reach and account retention through strategic marketing and client engagement.

BOARD MEMBER

• As the Mindshare Invention lead for Spain I was entitled to pilot an integrated approach of innovative and disruptive solutions area that drives added value to commerce, media and comm's strategies for all of our clients. Managed a diverse team comprising copywriters, creatives, graphic designers, digital content specialists, and account managers.
• Additionally I´ve been an active member of the GroupM Innovation Hub steering committee.
• Functions & Contributions
• Shaped solutions and approaches by identifying upcoming trends and emerging industries.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Formulated and executed strategic initiatives to improve product offerings.
• Created award-winning campaigns for Top 50 Fortune brands.
• Spearheaded corporate social responsibility initiatives, and boosting company's visibility within the industry by participating regularly as speaker on events, forums, roundtables, meet-ups...
• Development of training programs addressed to clients and in-house members to foster inspiration.
• Managed financial, operational and human resources to optimize business performance. Devised and presented business plans and forecasts to 'Exco' board.
• Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
• As a member of the GroupM Innovation Hub contributions:
• Steering committee member for Finecast Spanish launch, the single-source data driven CTV GroupM proprietary platform.
• Championed launch and roll out of WPP Motion Content unit for Spain and deployed 2 appointed as best practices across the market - BP & BBVA.
• Led the purposeful Positive Impact inclusive climate production unit for Spain and enabled the first test across GroupM with VOLVO & El Tiempo.es

BOARD MEMBER

• Over this period I was responsible for Mindshare local operation under a digital transformation core vision by orchestrating a full-funnel offering.
• Collaborated with cross-functional teams to ensure seamless integration of digital initiatives across all departments.
• Implemented strategic solutions to solve complex problems, resulting in increased productivity and streamlined operations.
• Formed strategic partnerships with media vendors and connected with potential clients to drive business development.
• Enhanced client satisfaction by implementing personalized service strategies and maintaining long-term relationships.

• Simultaneous role to Client & Digital Director given my deep expertise on global accounts and my International WPP International Leadership Program.
• Led cross-functional teams and coordination with the global network.
• Developed and maintained a robust database of relevant contacts, ensuring efficient prospecting and follow-up activities.
• Major Wins over this period: Suntory, Hotels.com, Fox Entertainment, Haribo... amongst others.

• Alongside those years I managed to boost clients satisfaction rates through exceptional relationship management and prompt resolution of issues by applying projects efficiencies with strategic planning, excellence on campaign deployments, tackling innovative solutions and use of market intelligence and data governance tools.
• Also operating as responsible for the Barcelona's office digital migration on/off hybrid profiles.
• Client Services Leadership, Strategy, Audit & Trading , Market Intelligence.
• Transition to digital-driven strategies for transactional clients operating on B2B marketplace as 1&1, Zurich Assurances, Fira de Barcelona.
• Most relevant industries: Electronics/Home appliances/SEA,Pharma/Healthcare/Fashion/Luxury/Apparel/Assurances/B2B.
• Some managed clients: Pfizer Consumer Healthcare, Boehringer Ingelheim, Caudalie, LG, Samsung, Groupe Seb , Somfy, Ermenegildo Zegna, Diesel, Converse, Vanity Fair, Champion Athletics, amongst others.