Sonia Antolínez Galetti
Barcelona
Overview
25
25
years of professional experience
Work History
Innovation & Content Partner
Mindshare
01.2022 - Current
- Board Member: Leading the multidisciplinary Mindshare Invention area which encapsulates an integrated approach of innovative and disruptive solutions to drive added value to commerce and comms strategies for the whole client portfolio of the company
- Training programs lead for clients and in-house members to foster inspiration
- Championing launch and roll out of WPP Motion Content unit for Spain
- Leading the purposeful Positive Impact inclusive climate production unit for Spain
- BCMA Member - Branded Content Marketing
- Association - SPECIALTIES: Creativity RSC & DEI Lead Out of the Box Strategy Experiential Marketing Metaverse / VR / AR Blockchain Gaming/eSports Partnerships Influencer Marketing Content Development
Partner, Client Leadership
Mindshare & Neo
09.2020 - 03.2022
- Board Member: Responsible for Mindshare & Neo Barcelona full-funnel operation under a digital transformation core vision, by orchestrating an one-stop-shop GroupM offering that delivers integrated outcomes.
Partner, Client Leadership
Mindshare
02.2018 - 09.2020
- Board Member: Responsible of Client Full Services management for the Barcelona office portfolio
- Ensure the implementation of Mindshare growth strategy
- Coordinate the development of key performance goals for functions and direct reports (overall delivery and quality of client service.) Some managed clients: Sanofi, Facebook, Lufthansa, Hotels.com, Airbnb, Haribo, Cofidis, Rakuten, Gruppo Campari, Frit Ravich, Bic, Beko, amongst others.
Director, International New Business
Mindshare
01.2016 - 02.2018
- Director International New Business for Spain
- Champion for new businesses leading cross functional teams and coordination with the global network
- Major Wins over this period: Suntory, Hotels.com, Fox Entertainment... amongst others.
Client Leadership & Digital Director
Mindshare
07.2012 - 01.2016
- Responsible for the Barcelona's office migration to digital hybrid profiles.
Client Leadership Director
Mindshare
07.2003 - 07.2012
- Client Services Team Lead Strategy Lead 360 Client Overview Audit & Trading Supervisor New Business Coordination
- Some managed clients: LG, Samsung, Boehringer Ingelheim, Somfy, Beneo, Groupe Seb, Ermenegildo Zegna, Converse, Vanity Fair, Champion, Caudalie, amongst others.
Media Planning Supervisor
Mindshare
07.2001 - 07.2003
- Account Director support
- Planning Responsible
- Budget controller
- Tactical negotiation responsibilities
- Market Research
Media Planner
Havas Media
03.1999 - 07.2001
- Reporting to supervisors line managers.
- Campaign monitoring.
- Competitive reports.
- Client stakeholders coordination.
Education
Master of Business Administration - MBA - Digital Transformation
ThePowerMBA
01.2021
Focus Program - Adverification, Customer Experience & Digital Transformation Training
Circus Street
01.2020
Curso Superior En Redes Sociales Y Web2 -
ESIC: Business & Marketing School
01.2010
Especialización Postgrado - Publicidad
Universitat Autònoma De Barcelona
10.1998
MBA - ADE, Marketing & PR
ESERP Business School
06.1998
Skills
- Leadership Multidisciplinary Strategy Results driven Growth New Business development Innovation Media & Vendors partnerships Content Marketing Market Research Business Intelligence
about me...
As a seasoned professional in media and communication, I define myself as a passionate and constant seeker, results-driven, purposeful, innovative, and organized yet flexible individual. With extensive experience across a wide spectrum of industries, I bring a high-end strategic mindset, empathetic approach, and a strong track record of raising high-performing teams. Known for my commitment to excellence, I thrive on creating a positive work environment and fostering a collaborative atmosphere. I am enthusiastic about learning and sharing knowledge, always striving for success while maintaining a love for a good mood.
Certifications
WPP Exco Commercial Competences, 2020
Facebook Education Blueprint, 2019
WPP Female Leadership Empowerment, 2019
Excel Communications International Leadership Development, 2016-12017
HONORS & AWARDS
Most Valued Employee 2016
Google Gender Equality " I am remarkable" certified facilitator
Languages
Español
Bilingual or Proficient (C2)
Catalán
Bilingual or Proficient (C2)
Inglés
Advanced (C1)
Francés
Upper intermediate (B2)
Italiano
Elementary (A2)
Timeline
Innovation & Content Partner
Mindshare
01.2022 - Current
Partner, Client Leadership
Mindshare & Neo
09.2020 - 03.2022
Partner, Client Leadership
Mindshare
02.2018 - 09.2020
Director, International New Business
Mindshare
01.2016 - 02.2018
Client Leadership & Digital Director
Mindshare
07.2012 - 01.2016
Client Leadership Director
Mindshare
07.2003 - 07.2012
Media Planning Supervisor
Mindshare
07.2001 - 07.2003
Media Planner
Havas Media
03.1999 - 07.2001
Master of Business Administration - MBA - Digital Transformation
ThePowerMBA
Focus Program - Adverification, Customer Experience & Digital Transformation Training
Circus Street
Curso Superior En Redes Sociales Y Web2 -
ESIC: Business & Marketing School
Especialización Postgrado - Publicidad
Universitat Autònoma De Barcelona
MBA - ADE, Marketing & PR
ESERP Business School
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