Sofia Zaytseva (Goldman)

• Company Overview: Developing a marketing strategy including all channels: new media formats, creative promo, SEO plan, CPA network, Communications and PR
• Creating GTM strategy for the new company projects
• Building operational processes from scratch, including hiring, completing, and scaling the marketing team including 87 employees
• Creating a brand promo plan including ambassadors promo, partnerships, ATL/BTL campaigns
• Launch new smm strategy based on brand KPIs
• Developing a marketing strategy including all channels: new media formats, creative promo, SEO plan, CPA network, Communications and PR
• Creating GTM strategy for the new company projects
• Building operational processes from scratch, including hiring, completing, and scaling the marketing team including 87 employees
• Creating a brand promo plan including ambassadors promo, partnerships, ATL/BTL campaigns
• Launch new smm strategy based on brand KPIs

• Company Overview: Developed a system for automation of managing, optimization, reporting, verification, and creation of ad campaigns with the Facebook and Google Ads API
• It allowed to scale marketing to 5 countries, 3x more ad campaigns per country and decreased CPAs
• Built an ROI-positive pipeline of acquisition of businesses to product from scratch
• Worked on all parts of the funnel
• Conducted landing page ab tests
• Introduced seller onboarding in the app
• Revamped call centre processes, motivation system, and scam prevention measures
• Continuous work on CRM updates
• Built deep analytics with forecasts
• Managed the performance product marketing team
• Brought a culture of experiments to the department
• Developed a system for automation of managing, optimization, reporting, verification, and creation of ad campaigns with the Facebook and Google Ads API
• It allowed to scale marketing to 5 countries, 3x more ad campaigns per country and decreased CPAs
• Built an ROI-positive pipeline of acquisition of businesses to product from scratch
• Worked on all parts of the funnel
• Conducted landing page ab tests
• Introduced seller onboarding in the app
• Revamped call centre processes, motivation system, and scam prevention measures
• Continuous work on CRM updates
• Built deep analytics with forecasts
• Managed the performance product marketing team
• Brought a culture of experiments to the department

Company Overview: Highlight your accomplishments, using numbers if possible.

• Conducted market research to identify potential customer segments and develop targeted campaigns.
• Led cross-functional teams to drive product launches and regional marketing initiatives (EEA region).
• Managed partnerships (Alpine F1 team), influencer collaborations, and community engagement, boosting customer retention (Checkout, NFT marketplace collabs).
• Analyzed market trends and user behavior to optimize campaign performance and drive growth.
• Oversaw digital marketing channels, including SEO, SEM, content marketing, and social media strategy.
• Managed a team of 8 marketing professionals, providing guidance, mentorship and feedback.
• Created detailed project briefs for the marketing team and monitored progress on projects.
• Analyzed data from web analytics tools to measure ROI on campaigns.

• Developed and implemented marketing plans for new products.
• Analyzed market trends to identify potential opportunities for growth.
• Created content for promotional materials, including brochures, flyers, and websites.
• Managed social media accounts and campaigns.
• Organized trade shows and exhibitions to promote brand awareness.
• Monitored competitors' activities to keep up with industry trends.
• Collaborated with internal teams on product launches and advertising strategies.
• Generated ideas to increase sales through creative promotions.

• Developed and implemented creative marketing campaigns to increase brand awareness and customer engagement.
• Researched and analyzed competitors' products, services, pricing, and marketing strategies.
• Created content for various media platforms such as websites, blogs, social media posts, brochures, email newsletters.
• Managed the design of promotional materials including business cards, flyers, posters and banners.
• Assisted in the development of branding initiatives to strengthen the company's market presence.
• Collaborated with internal teams such as PR, sales and operations to ensure successful execution of projects within timelines.
• Maintained relationships with clients by providing support throughout each project cycle.
• Provided strategic recommendations based on market trends and competitive analysis.

• Developed and implemented marketing plans for new products (VK Games).
• Analyzed market trends to identify potential opportunities for growth.
• Generated ideas to increase sales through creative promotions.
• Managed creation of marketing materials, collateral and sales support tools.
• Worked with management team to oversee and monitor marketing strategy.
• Conducted thorough market research to obtain detailed understanding of consumer needs and trends.