Sofia Polekhina
Barcelona
Summary
A results-driven digital marketing professional with experience in B2B IT, specializing in advertising for neural network products and services. Proven expertise in managing advertising campaigns, leading teams, and driving measurable marketing success. Skilled in data analysis, visualization, and cross-functional collaboration.
Overview
2
2
years of professional experience
Work History
Marketing Manager
UniData
Dubai
06.2024 - Current
- Led a team of designers, overseeing the creation of visual assets, and ensuring brand consistency across all campaigns.
- Developed comprehensive marketing strategies for two departments: overall company promotion, and targeted dataset marketing strategies.
- Supervised the SEO specialist and managed the content production process, ensuring high-quality, optimized materials for various channels.
- Directed the creation of an educational course, including a detailed user guide for CVAT, enhancing employees understanding of the platform.
- Conducted customer development (CustDev) interviews with potential clients to identify their pain points, and align marketing efforts with their needs.
- Launched and managed LinkedIn advertising campaigns, optimizing for lead generation and engagement.
- Ran and monitored the performance of Google Ads campaigns, ensuring optimal ROI through continuous analysis and adjustments.
Project Manager
Training Data
Dubai
03.2023 - 06.2024
- Managed projects in an IT startup environment, balancing dual roles as Project Manager and Product Manager, with a focus on datasets as core products.
- Developed detailed project documentation, including technical specifications (TZ), and project roadmaps, ensuring clear communication and alignment across teams.
- Led and coordinated a cross-functional team, fostering collaboration and efficient task execution.
- Strategically managed the company’s Kaggle account (led the account to 51st place in the world), overseeing content creation, promotion, and user engagement to boost product visibility and brand reputation.
- Conducted market research and tested multiple hypotheses to optimize product relevance and marketing strategies in the competitive IT landscape.
- Analyzed performance metrics and user feedback to iteratively improve datasets and promotional efforts.
- Gained valuable experience in stakeholder management, task prioritization, and data-driven decision-making to drive project success.
Education
Bachelor of Science - Sociology And Social Informatics
Higher School of Economics (HSE)
Saint-Petersburg07-2024
Refresher Courses - Data Analysis
Bauman Moscow State Technical University (BMSTU, B
Moscow12-2022
Skills
- Digital marketing
- Marketing campaign management
- Market analysis
- Data analytics
- SEO
- Sales enablement
- Brand development
- Creative direction
- Brand promotion
- Customer segmentation
- Business development
Languages
Russian
First Language
English
Advanced (C1)
C1
Spanish
Elementary (A2)
A2
French
Beginner (A1)
A1
Timeline
Marketing Manager
UniData
06.2024 - Current
Project Manager
Training Data
03.2023 - 06.2024
Bachelor of Science - Sociology And Social Informatics
Higher School of Economics (HSE)
Refresher Courses - Data Analysis
Bauman Moscow State Technical University (BMSTU, B
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